MESSAGE FROM OUR EXECUTIVE DIRECTOR
It’s my pleasure to share with you our new name, Archway Communities, new logo and updated Mission Statement! Sheri Replane, Archway’s Director of Communications and Marketing, and her team have done a fantastic job of working through a robust process to arrive at these markers of our new identity.
You may ask yourself why branding would matter to us, given the important challenges we face in serving our communities. Well, these things – our name, our logo, our mission statement – help establish and reinforce our organizational identity and strengthen the bonds that are critical to our success. We know that creating and serving affordable housing projects is a complex process involving many interconnected relationships. These relationships - these bonds - include those we share as colleagues, those we have with our stakeholders (board, funders, partners, etc.), those we have with our residents and the ones we hope to forge with new partners. All of these are critical to our ability to successfully expand and enrich our communities.
For these reasons, our identity and our mission statement are key components of our larger strategy to continue updating and upgrading Archway so we can serve more residents in more communities and continue to improve how we do it.