The Massachusetts Department of Early Education and Care and the United Way of Massachusetts Bay and Merrimack Valley have launched "Brain Building in Progress (BBIP)." This is a statewide public awareness campaign to convey the importance of investing time and resources in young children.
Through "Five Ways to Be a Brain Builder," the campaign's key messages translate the science of brain development to communicate that everyone can be a "brain builder." Among the campaign's primary messages are:
1) "Make Every Moment a Brain Building Moment" to foster positive interactions anywhere, anytime;
2) "Look for Brain Building Zones" to create safe, child-friendly environments;
3) "Build Your Knowledge: The More We Know, the More We'll Help Children Grow" to increase knowledge of the early childhood education sector;
4) "Make the Connections That Build Young Brains" to engage with families and communities; and
5) "Lead So That Young Children Succeed" to focus on leadership and advocacy.
Click here to read the full article.