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And while Forbes expects retail store closings to continue to surge, Newton is addressing the challenge of increasing foot traffic head-on. And, lucky us--we have a secret weapon: our villages.
Creative Strategies for Each Village
Newton's village structure means we have multiple micro-centers of commerce sprinkled throughout our neighborhoods. These mini shopping areas each have a different character and a varied mix of businesses. And while some village centers are more active than others, merchants in all agree they could use a bump in foot traffic. In response, we're collaborating with village-based businesses, stakeholders, and city departments like Planning, Arts & Culture, Parks & Rec, and DPW, to make village centers lively gathering spots. How are we doing this? By playing to each village's strengths and leveraging local assets.
West Newton, for Example...
So, for example, West Newton is a local hot spot for arts and culture, with organizations and businesses like The Allen Center, West Newton Cinema, Shepherd & Maudsleigh Studio, The Paper Mouse, Joanne Langione Dance Center, Kidcasso, Hipstitch, Felix Doolittle, and Dancer's Image (whew), all within blocks of each other. Given this concentration, West Newton is ideally positioned to become an arts & culture destination for residents and visitors. What could this look like? Art strolls, cross-collaborations and promotions between businesses, outdoor performances--and that's just for starters. By leaning into West Newton's creative assets and branding it as the city's hub for arts & culture, we will give people a reason to come to the village, shop, grab a bite, and stay longer.
We're developing similar branding strategies across Newton's other villages as well. Have an idea for yours? We'd love to hear it!
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