On Wednesday, October 19th Moreno Valley deployed its “HQ2 Strike Team” for a surprise operation at Amazon Corporate Headquarters in Seattle, Washington.
Their primary mission: Ensure that Amazon takes special notice of Moreno Valley’s enticing bid and bring the company’s new Corporate Headquarters to our community.
The HQ2 Strike Team delivered a “special edition” of the Washington Post newspaper with exciting news: “Moreno Valley, CA wins Amazon HQ2 project in epic battle of cities.” The Strike Team carefully acquired, then captured its target audience.
Amazon staff members did a double-take; they had just received a newspaper published by Amazon CEO and Washington Post owner Jeff Bezos seemingly from the future. This one-of-a-kind approach newspaper generated exciting conversations between Amazon staff and City reps. But the Strike Team had another objective. This band of economic development warriors were in Seattle to gather important intel regarding Amazon culture and what the company’s employees are looking for in a new home.
Word spread throughout Amazon’s Day 1 campus; Moreno Valley’s enthusiastic presence was inescapable. This week’s deployment was just part of Moreno Valley’s multi-media proposal to Amazon.
Now that Moreno Valley is officially a contender for Amazon’s second headquarters, the City is ready to publicly unveil its unique approach to this proposal. Most cities were expected to submit the typical line of marketing material. But Moreno Valley is not “most cities,” not by a longshot.
Building our proposal upon The Washington Post reflected the newspaper’s corporate tie to Amazon, allowing us to present information in each “section” of the newspaper.
- What’s it like to live in SoCal? Check out the Lifestyle section, of course.
- Where’s the perfect site in Moreno Valley for the new Amazon campus? It’s all right there…in the Real Estate section. At your fingertips is an ideal site location within a state-of-the-art development concept.
Amazon is a tech company, so the City’s Media team created a custom Alexa Skill for the Amazon Echo device (Echo, Echo Dot, Echo Show). Echo users can simply say “Alexa, launch Moreno Valley” and sit back while Alexa guides you on a journey through Moreno Valley. This breakthrough achievement illustrates Moreno Valley’s forward thinking nature and the City’s commitment to Amazon. The Moreno Valley Alexa Skill is available in the Alexa Skills Store and a video explaining the Skill is available on the
City’s YouTube Channel
Moreno Valley’s HQ2 Strike team also produced a series of videos featuring local business testimonials. Amazon will hear, first hand, about Moreno Valley’s thriving economic development climate, and how the City truly “moves at the speed of business.” The HQ2 Strike Team also presented a video highlighting the proposed project site. These videos are available on the
City’s YouTube Channel