Note: Not Everyone is For or Against You
Today, it’s easy to get caught up in what’s going viral on social media. Often, issues bubble up to being relevant when there is substantial division – those on one side debating the other (and collecting followers) on digital platforms and creating a swarming effect around a position. However, whenever people divide into the “pro” and “anti” sides of a social issue, a large portion of the public is left somewhere in the middle.
It is possible to create a new approach that brings the individual into the discussion moderately, essentially creating an entry point into the issue for this moveable middle – those who haven’t yet formed an opinion or are still undecided. Causes must create a space for others outside their own tent to learn, grow and move toward a decision at their own pace.
