July 2021
Mrs. Field's Buyers Deliver Sweet Results

Since 1977 Mrs. Field's name quickly became associated with warm, freshly baked cookies right out of the oven.

Today, the company’s signature cookie assortment has been extended into complementary giftable products including brownies, cakes, berries and beyond.

12 Month Buyers =184,000

These consumer mail order buyers know quality baked goods and their average order
(65% are $50+) and loyalty to the brand (50% of the file is composed of
multi buyers) prove this is a must test. File updates quarterly.

24 Month Buyers = 41,000

Corporate mail order buyers who are purchasing gift baskets and other
treats for businesses or other organized groups.
Cookie Time Poll
What is your favorite Mrs. Field's cookie? Let us know for a chance to win a sweet treat.
Chocolate Chip
Oatmeal Raisin
White Chocolate Macadamia Nut
Triple Chocolate
Cinnamon Sugar
Cast your vote. One lucky participant will be chosen at random to recieve a
Mrs. Field's Cookie Tin courtesy of RMI Direct Marketing.
Employee Spotlight: Michael Kertelits

Meet Brokerage Account Executive Michael Kertelits. Mike got his start in the industry in 1994, and has been an integral part of RMI's Non-Profit Brokerage team for the last 15 years.
Mike's passion for Non-Profits is personal. Early on in his career, he was offered two jobs, one working with Non-Profits, the other working with Business to Business. For him, the choice was clear, "I thought it would be great to help raise money for people and causes that needed it so I chose the non-profits side. Ironically, I worked with JDRF for many years, then when my son turned 9, he was diagnosed with Type 1 Diabetes. It was rewarding to see that the money I helped raise for them would be used in research that hopefully one day will lead to a cure to his disease."

Five Fun Facts about Mike:

What are your plans this Summer?
This summer I will be taking a vacation to Bethany Beach, Delaware with the family, and a long weekend down at Long Beach Island with friends.

What is your favorite TV show or streaming guilty pleasure?
During the pandemic I binge watched a bunch of stuff on Netflix. Lately I have been watching the Marvel Comics weekly show Loki.

Favorite sweet treat you can't resist?
Most nights I have a glass of milk, 1 vanilla Oreo, 1 chocolate Oreo and 1 Chips Ahoy cookie.

How do you enjoy spending your free time?
When I am not working I enjoy kayaking on Lake Mahopac, playing golf, doing yoga (no joke), relaxing with my dog Tucker and spending time with family and friends.

Where is your favorite vacation spot?
We used to got to Long Beach Island every year, but now our spot is Bethany Beach, Delaware. 
Can't go wrong with either.
Shopping For
Healthy Eating
Healthy eating starts at the grocery store. American Institute for Cancer Research has several tips for your shopping trips that will encourage better nutrition. Tips include picking up an array of colorful fruits and veggies, swapping processed meats for lean proteins, adding a whole grain like barley or farro to your cart, skipping sugary sodas and instead buying herbs and fruits to dress up plain water. Get all the tips here.
View AICR list kit here.
Softball Diamonds Are a
Girl's Best Friend
Carly Gallagher, the 10-year old daughter of RMI's List Management Account Manager Alicia Gallagher, is heading to Florida to compete in the Babe Ruth 10U Softball World Series later this month. Her team, the Brookfield (Connecticut) Burn will be representing New England for the first time in their history in this Championship tournament. Carly will be starting 5th grade this fall. Congratulations and good luck girls!
The Evolution of DIrect to Consumer Marketing
Our friend and colleague, Evan Balzer takes a trip down memory lane to discuss the beginnings of DTC (direct to consumer marketing) and how it has changed over the years. He pays homage to the marketing pioneers (yes, before Amazon) and explains although the terms and data sources may be different, the concepts and goals of direct marketers remain the same in 2021. Download Whitepaper here.