University of South Florida Muma College of Business

How does emotional content spread influence online? A new research theory maps how a five-star review or a rage-baiting rant shapes everyday decisions. Read more→

As chairman and CEO of Celsius Holdings, USF alumnus John Fieldly oversees a global energy drink company that generated $2.5 billion in 2025. Read more→

Stronger ties. USF faculty visited South Korea in June, strengthening a partnership with Sungkyunkwan University by presenting at a biannual joint research conference. Read more→

Smart money habits. USF’s Grow Financial Literacy and Planning Clinic teaches the basic building blocks of financial management. Read more→

Leadership in times of crisis. New USF research reveals whether being a political outsider helps or hurts during a crisis. Read more→

As companies race to use AI in product development, a new study reveals that consumers associate sustainability with humans, not AI. Read more→

Uneven adoption. A new study reveals insurance premium discounts are not enough to push homeowners to adopt storm and wind mitigation measures. Read more→

Three Muma graduates are among the recipients of the 2026 USF Alumni Awards. Congratulations to honorees Tony Giarratana, Bob Glaser and Bill Mariotti. Read more→ 

Student spotlight: A side project born in the USF Powerlifting Club has taken Maximilian Fido from designing shirts to pitching business ideas. Read more→

Faculty Spotlights

Han Reichgelt, professor in the School of Information Systems, was quoted in a story in Power Broker News about a new survey about AI adoption rates among Black entrepreneurs. 

Sandy Bond, interim director of the Center for Real Estate Excellence, was featured in a CHD.tv story by the Children’s Health Defense on homes losing value near cell towers. 

Priya Dozier, assistant professor of instruction in the Kate Tiedemann School of Business and Finance, was quoted in a WUSF news story about the Gen Z labor market in the age of AI. 

Patricia Gaukel, senior instructor in the Lynn Pippenger School of Accountancy, contributed to a WalletHub article about the benefits of having a budget.

Alumni Updates

Christina Vance (’14, MBA, ’11, BS, Marketing) is a sales consultant with Northwestern Mutual. 

Luqmann Dawoodjee (’13, BS, Marketing) is a software engineer at Airbnb. 

Kimberly Vassell-Jacob (’12, BS, Hospitality Management) was appointed vice president of operations at Hotel Investor Apps. 

Chitra Kanagaraj (’15, MBA) won a Tampa Bay Inno Award for the school safety management digital tool company she founded, PikmyKid. 

Jamie Jenkins (’97, BS, Accounting) is director of strategic operations and revenue development for University Community Partnerships.