Rothy's made a splash in the footwear industry five years ago by introducing ballet flats made of recycled water bottles. Today, the SF-based startup is getting its feet wet in men's footwear.
Sustainability is top of mind for many consumers when they make a new footwear purchase. Rothy's is offering the sustainably-minded consumer another option alongside brands like Allbirds, Toms, and Everlane.
This benefits the consumer by giving them increased opportunities to support more brands taking on sustainability.