Bryson Broadcasting International Newsletter   
Raising Radio and TV Revenues Worldwide!

15 February, 2018

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
My Unusual Christmas Vacation
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
My Unusual Christmas Vacation


 In December, I spent 2 weeks in Pakistan. Now, this is not  my normal location to spend part of my holidays. I like to be in front of my fireplace staring at my tree and planning the new year. 


 
I was asked to be part of a group of broadcasters and journalists who were sent to work with TV, Radio and Print journalists in Karachi and Islamabad. And, yes, the answer to your question is, "I did have a few minutes hesitation to go to a country where the U.S. State Department has a big warning saying, 'Don't go to Pakistan!'." But, I got over it. I've been to some very unusual places in my work, and this country turned out to be better than some. In fact, the people were welcoming, the hotels were first rate, and the food was good. We traveled by van, complete with armed guard. I never felt unsafe, even when four people from our group escaped the hotel and took an Uber to the local shopping mall at 10:00 at night. 

 

But, I digress. Our purpose was to exchange ideas and concepts with these journalists. Most were on-air or writers. I was the only person in our group from the revenue side of our business, so I especially enjoyed working with the sales teams of these stations and newspapers. Yes, advertising is alive and well in Pakistan! and, yes, "Legacy" media face the same challenges with Digital the world over.

 

I was struck with the dedication these people have to their craft. Some of the reporters we met worked in the war zones that do make up part of Pakistan. We visited the Press Clubs in Karachi and Islamabad. The PC in Islamabad has a monument to the 100+ journalists who have been killed in the line of duty. Wow. How fortunate are we? We go to work each day with nothing more than a few traffic jams to worry about. 

 

When I embark on one of these training missions, I always feel, in the end, that I learned more than I taught. I learned that people around the world wish for a better life for their children. They wish to live in peace. They wish to be able to speak their minds and to report the truth.  

 

I doubt you'll ever put Pakistan on your list of vacation spots, especially till the State Department warnings are lifted, but I do hope you will have the opportunity to meet some Pakistani people. They are lovely, gracious and will erase many of the misconceptions we might have. I am richer for having gone.

The Client's Corner

Some good news for radio!  eMarketer just released new data on how U.S. adults spend their time. The average daily time spent with radio in 2017 was 1 hour 26 minutes. They spent 40 minutes on social via mobile devices and 11 minutes on social via desktop/laptop.


 

 There's a lot of "buz" about social media, and very little about radio. And yet, radio comes out far ahead of the digital realm. We need to spread the good word and correct false impressions!

 Words to Live By......
  
 
"I became a journalist to come as close as possible to the heart of the world."
                                         Henry Luce
     
We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774. Pat will be attending Radiodays Europe in Vienna 18-20 March. If you would like to set a meeting with her, end us an email. 
 
For more information about BBI, click here.
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A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 25 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
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PC monument
Islamabad Press Club monument to the journalists killed in the line of duty
Pat at FM 107

Pat in the studios of FM 107 in Pakistan

Group at CEJ

Our delegation at CEJ studios