NABOR® empowers real estate professionals to thrive through education, innovation, and advocacy. We engage our members in collaborative efforts to elevate the industry and lead the real estate profession.

FEBRUARY 2, 2026

A MESSAGE FROM YOUR PRESIDENT

As we begin the first quarter of 2026, I am deeply grateful for the trust you’ve placed in me and energized by the momentum already building in our market. Here in Naples, the early months of the year mark our high season — a time when visitors, returning seasonal residents, and families seeking the Southwest Florida lifestyle fill our community with activity and opportunity. February is especially pivotal, consistently one of our strongest months, and it sets the pace for the entire quarter. As REALTORS® and business partners, we carry the responsibility of representing this region with professionalism, collaboration, and the level of service that defines Naples as a world‑class destination.

Throughout Q1, NABOR® will continue strengthening the tools, education, and advocacy that support your success. We remain focused on elevating professionalism, deepening community partnerships, and ensuring our members stay informed and empowered in a rapidly evolving market. As February brings heightened activity, I encourage you to lean into your expertise, your relationships, and your passion for serving others. Our collective strength is extraordinary — and when we move forward with purpose, we elevate not only our businesses, but the entire Naples community. Here’s to a strong first quarter and a remarkable 2026.

With appreciation,

Christine Citrano

2026 President, Naples Area Board of REALTORS®

MARKET REPORT

DECEMBER HOME SALES SHOW MARKET CONFIDENCE AND STABILITY



Naples, Fla. (January 23, 2026) – Overall closed sales in Naples during December increased 28.8 percent to 773 closed sales from 600 closed sales in December 2024. Broker analysts reviewing the December 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), have been watching closed sales improve for seven months consistently. They believe the increase in sales is largely due to sellers being more willing to negotiate. Adjustments in prices – as a result of seller flexibility – effected a 2.5 percent decrease in the overall median closed price in 2025; and a 5 percent decrease in December to $570,000 from $600,000 in December 2024. With 8.3 months of inventory available to buyers heading into 2026, broker analysts are cautiously optimistic that closed sales will continue to increase as our transition to a more balanced market is ideal for homes sales in Naples.

PROFESSIONAL STANDARDS

A special screening panel of the Board conducted interviews with candidates for the Naples City Council, and concluded that the candidates above are the best qualified for the positions. Members are encouraged to vote for the candidate of their choice on Election Day, February 3, 2026. Read more about each candidate in the links below. 

LEGAL RESOURCES

HOMESTEAD & HOMESTEAD PORTABILITY: A POWERFUL TAX SAVINGS TOOL

By Kelly Capolino, Attorney, and Sam Saad III, Attorney

Florida’s Save Our Homes amendment has long been a cornerstone of property tax relief, capping annual tax increases in assessed value at 3% for a homeowner who in good faith makes the property their permanent residence and files for homestead.

But what happens when a homeowner decides to move?

That is where portability comes in—a powerful tool that allows homeowners to transfer up to $500,000 of their accumulated tax savings to a new homestead anywhere in the state. For REALTORS®, understanding this benefit is essential because it can dramatically influence buying decisions and affordability.

In the sample below (see article), the homeowner will save ±30% in Collier County taxes if they simply apply for portability of their homestead exemption from their current home.

Both Lee & Collier County appraiser sites have easily accessible links to tax estimator calculators for portability.

THE NABOR® SALES CONTRACT FROM A LEGAL PERSPECTIVE

By Charles Whittington, Esq. and Nick Bobzien, REALTOR®

The NABOR® Sales Contract is arguably the oldest continuously utilized form of sales contract used in Florida. In fact, the NABOR® Sales Contract was first used approximately a decade before the first FR/BAR contract was. Every two years, a hardworking group of REALTORS® and attorneys gather in a room lined with mahogany wood shelves and many leather bound books to discuss, debate, argue, finesse and work through updates and refinements to the form contracts. That hard work and dedication has resulted in a balanced, well-reasoned set of contracts that have stood up to legal debate and review. 

NEW LISTING OPTIONS AND NEW NABOR® FORM-OFFICE EXCLUSIVE OR DELAYED SYNDICATION

By: William G. Morris, Esq., Attorney and Jeffrey Jones, Broker

NAR has done it again. NAR changed the rules for MLS to allow new options. The options can be elected by sellers using NABOR® forms, but only if they use NABOR®’s new form “Addendum to Listing Contract Exempt or Delayed Marketing Election” or an alternative form that has been prepared by your Broker for the use of these new NAR rules. Please know that the use of either option is subject to approval by your Broker. Please ensure that your Broker’s Policy will permit you to offer either option to your Seller.

EVENTS

MEMBER APPRECIATION EVENT

MLS TOOLS

REALTORS® POLITICAL ACTION COMMITTEE (RPAC)

REALTORS® are required to complete Fair Housing / Anti-Bias Training upon becoming a member, and every 3 years thereafter, coinciding with the Code of Ethics training timeline. This requirement is in addition to the Code of Ethics training. Qualified training must be of not less than 2 hours of instructional time. The training must meet specific learning objectives and criteria established by the National Association of REALTORS®. This requirement began January 1, 2025 with a deadline of December 31, 2027.

PROFESSIONAL DEVELOPMENT

CONTINUING EDUCATION AND

SPECIALTY KNOWLEDGE CAN HELP BOOST YOUR SALARY AND CLIENT BASE  

NABOR® offers a full range of classes for your professional development and to fulfill your COE training requirement. Many courses are free or at a very low cost. View the class schedule at the link on the right.

DIGITAL MEDIA

Learn more about FreeFuse by viewing the video below.

REALTOR^® STORE

OPEN HOUSE SIGN

Draw attention to your property with a bright pink open house sign! This durable A-frame sign is made of lightweight plastic-and perfect to promote your open house with pizazz.

Buy yours for $29.95 in the REALTOR^® store!

SUPRA

If you'd like Supra e-KEY^® activation services, please contact Joan at 239-597-1666 or Joan@nabor.com to schedule a phone appointment.

For Supra questions and troubleshooting services, please contact supra@nabor.com, call 239-597-1666 or contact the Supra Support Line at 877-699-6787.

A MESSAGE FROM THE CEO

As we step into February 2026, I’m excited for a month full of opportunities to learn, connect, and grow together as real estate professionals here in Southwest Florida. Our calendar is rich with education, collaboration, and networking geared toward helping you elevate your business and better serve your clients.

Here are just a few of the standout events coming up this month:

• Roundtable: AI in Real Estate — Join your peers on February 6 for a dynamic in-person discussion on how artificial intelligence is being used right now to streamline workflows and add value to client interactions.
• Clarifying Service Animals — Also on February 6, this essential virtual class offers insights on ADA compliance and handling real-world service animal scenarios with confidence.
• ChatGPT for Business Seminar — On February 7, learn how to harness AI tools like ChatGPT to save time, improve productivity, and strengthen your business systems.
• Sales Contracts Seminar — Mark your calendar for February 10 and plan to join us in person for this focused session on contract fundamentals, addenda, and practical tips that help REALTORS® serve their clients with clarity and confidence.

These events are just a snapshot of what we have planned this month, and we encourage you to check the full NABOR® calendar for additional classes, meetings, and networking opportunities that align with your goals.

Thank you for your ongoing membership and engagement. Your active participation enriches our community, strengthens our profession, and reinforces the value of being part of a forward-thinking REALTOR® association. Together, we continue to raise the standard of excellence in real estate here in Southwest Florida.

I look forward to seeing many of you at our February events.

Motions:

MOTION: Made, seconded, and carried that the RPAC Committee recommends to the Board of Directors of the Naples Area Board of REALTORS® and Real Estate Professionals, Inc. (NABOR®) approves the 2026 Motions. (ENCLOSED).

MOTION: Made, seconded, and carried that the Candidate Screening Task Force recommends to the Governmental Issue Committee of the Naples Area Board of REALTORS® and Real Estate Professionals, Inc. (NABOR®) approves the endorsement of Ted Blankenship, John Krohl and incumbent Ray Christman for Naples city council. The endorsement of the candidates may take the form of mailer, publications in the association newsletter and online platforms, candidate press release and maximum independent expenditure contribution or PAC dollar contributions.

MOTION: Made, seconded, and carried that the Governmental Issue Committee recommends to the Naples Area Board of REALTORS® and Real Estate Professionals, Inc. (NABOR®) approves opposing the one percent Tourist Development Tax ballot question that will be placed on the November general election ballot. Opposition to the referendum will not utilize RPAC issues mobilization dollars, but will instead utilize member and public education through articles in the REALTOR® magazine, Naples Daily News, calls to action etc.

MOTION: Made, seconded, and carried that the MLS Committee recommends that the Board of Directors of the Naples Area Board of REALTORS® and Real Estate Professionals, Inc. (NABOR®) approves adding the following verbiage to the current Section 1.19A of the MLS Rules: Verbiage is allowed in photographs in the MLS, with the exception of statements to the public through direct or indirect advertising or “branding” by any means that would identify the MLS Participating Office, its services including compensation, its Broker, or its Agents, including no call to action.

MOTION: Made, seconded, and carried that the Naples Area Board of REALTORS® and Real Estate Professionals, Inc. (NABOR®) approves the Harassment Policy, pending review of counsel and incorporating any of their changes in the final version

MOTION: Made, seconded and carried that the Board of Directors of the Naples Area Board of REALTORS® and Real Estate Professionals, Inc. (NABOR®) approve increasing the 2026 Committee Event #54 budget by $900 for a total member investment of $16,070. This increase is required to fund the actual speaker fee agreement. Total increase = $900.

Warm regards,



MARTY MANION, CAE, RCE, CIPS

Chief Executive Officer

NABOR®'S PLATINUM SPONSORS:

NABOR®'S GOLD SPONSORS:

Cottrell Tax & Accounting

Cottrell Title

Easy Mortgage

HouseMaster

NABOR®'S BRONZE SPONSOR:

Mo Better Garage