Scottsdale, AZ – December 27, 2019 – The North American Collegiate League (“NACL"), an eSports and entertainment non-profit organization, partners with Rivals Media (“Rivals”), an AZ-based sports and entertainment fan engagement fundraising platform, for the Jeremy Roenick Celebrity Challenge, sponsored by TRUE Hockey, on January 1 st, 2020 during the NHL Winter Classic game between the Dallas Stars and Nashville Predators in the Cotton Bowl stadium. Proceeds from the challenge will benefit the JuJu Foundation, founded by former USC Trojans and current Pittsburgh Steelers WR JuJu Smith-Schuster.
JR’s Charity Challenge brought to you by TRUE Hockey is an online fan engagement platform where fans can donate money to support JuJu Smith-Schuster’s Foundation and play a live predictive game during the NHL Winter Classic on New Year’s Day in Dallas, TX. Fans and celebrities will vie for the top spot on the leaderboard by picking from a series of questions that ask the winner of the game, which team scores first, what goalie has the most saves, etc. Past celebrity leaderboards include MMA personalities and fighters, NFL Hall of Famer Brian Urlacher, MLB World Champion and current Dodgers personality Jerry Hairston, Jr., former NBA player and coach Vinny Del Negro, as well as PGA Tour winners Matt Jones and Ted Purdy. Rivals and NACL recently hosted another challenge with MMA announcer Jon Anik during UFC 245 on December 14, 2019.
About Rivals Media:  Rivals Media creates online contests during live sporting and entertainment events that both engage fans and raise money for the partner charities. Fans attending live events, or participating from virtually anywhere, utilizing the Rivals Media Platform will be able to participate, engage in the live event, and compete for a chance to win a once in a lifetime experience.

About TRUE Sports
A leading innovator & manufacturer of premium sporting goods, TRUE Sports, Inc., is a leader in golf, hockey, lacrosse, diamond and ice skate industries. The company produces a wide variety of premium performance products under the True Temper, Project X, Grafalloy, ACCRA, Aura and TRUE brands in countries throughout the world. More than 1,000 individuals in 10 facilities proudly represent TRUE Sports across the United States, Europe, Japan, China and Australia. That’s TRUE. (

About JuJu Smith Schuster's Foundation:  The JuJu Foundation is a non-profit organization dedicated to the support of youth initiatives and lifting the spirits of those in need. The Foundation was established in 2019 by Pittsburgh Steelers and former University of Southern California WR JuJu Smith-Schuster. (
Grand Prize

  • 2 tickets to the NHL All Star Skills Challenge
  • Meet N Greet with Jeremy Roenick
  • 2 tickets to the NHL All Star game
  • Hotel Stay Included
NACL- North American Collegiate League
The North American Collegiate League (NACL) is an America-based non-profit Esports and entertainment organization that hosts and streams video game tournaments and league play for collegiate Esports competitors with scholarship prizes. This serves the purpose of fostering a communal relationship between established players, those who are looking to enter the scene, and even those who do not entirely know what the Esports industry has to offer them.

Media Contact:
Name: Anna Badoian
Title: Public Relations Manager
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