NAFDMA Weekly Harvest
We have a new look and a new name for our weekly newsletter. NAFDMA E-News is now NAFDMA Weekly Harvest! The same valued content - just cultivated differently. Enjoy!
Register for the NAFDMA Virtual Summit and receive a BONUS behind-the-scenes farm tour of Dart's Farm Shop located in Devon, United Kingdom! Through a special partnership with the UK Farm Retail Association, we are bringing you a virtual tour of this agritourism business to your inboxes in March!

Everyone who registers for the Virtual Summit will receive this BONUS tour as an email link in early March. Don't miss this one of a kind opportunity!

NAFDMA's 2021 Virtual Agritourism Summit offers three days of engaging programming including seventeen educational sessions, five immersive farm tours, a virtual trade show and many opportunities to keep attendees connected with one another throughout the experience.

The Virtual Agritourism Summit is a one-time only streaming event, so please plan your schedule accordingly as the event will not be rebroadcast.

For over 35 years NAFDMA has hosted a live annual convention revered by the agritourism industry, and we now take great pride in our ability to translate the value of education, networking and camaraderie into this virtual platform.

Join us Feb. 4-6, 2021 starting at 11am ET/8am PT each day.
Introducing a NEW Premium Member Benefit: Agritourism Benchmarking
For years, NAFDMA members have desired a way to compare, contrast, and measure themselves financially against others in the industry. We bring it to you now using intuitive responsive technology, trending analysis, and data integration. There will be other opportunities to learn about this new benefit, but the first in-depth presentation will be during a Virtual Summit Session Roundtable February 5th from 2:30-4pm EST.  

To prepare for the discussion, we invite you to visit the Agri-Benchmarking platform (a product of Agritourism.Life) where you can learn a macro view of the program, the platform, and the amazing benefits which metrics, measurements, and trending can provide your business when you participate.  

How it Works:
We have created groupings based on the survey results and incorporated different relevant categories of measurement. With your anonymous reporting, you can “interrogate” the data in real time to determine the best decisions for your farm compared to others in your group... or in other groups. Invaluable Insight: Data Drives Decisions!

Each month there will be an Agri-Trends report that blends both context and strategy to the results and provides you the insight you need to make better business decisions moving forward. 

Details regarding pricing, member discounts, and timing to come.

Proudly brought to you by,
NAFDMA Board and Staff
Upcoming Education
Ecommerce 3-part Webinar Series
Presented by Susan Hallam
All sessions begin 1:00 pm Eastern

TODAY - January 26 , 2021
Ecommerce User Experience: how to improve the UX of your store to increase sales

A great user experience on your website is much more than just design. It involves a number of components working in harmony to give your website visitors a reliable and consistent experience that helps them to navigate your site and to complete their goal of shopping with you.

More importantly, a great user experience will increase your customer happiness, promote word of mouth sales, and reduce the burden of customer support and complaints.

In this fast paced and practical workshop, Susan will introduce you to:
  • How to build trust and confidence
  • How to experiment with calls to action
  • How to create powerful ecommerce content
  • 15 simple but effective changes you can make to your online shop

February 25, 2021
Advertising your Ecommerce: how to promote your shop with paid media

The art of placing paid advertising content is a powerful technique to enable you to reach new customers, to get more signups for your email newsletter, and to generate more sales. 

 In this practical workshop, Susan will introduce you to the practical concepts of building a successful commerce advertising strategy, and practical steps to get started running your own advertising campaign.
  • how to personalize your advertising for precise targeting
  • how to deliver effective mobile advertising
  • how to create persuasive advertising copy and images
  • how to integrate your advertising across multiple channels like Facebook, Instagram, Twitter and Google

March 30, 2021
Customer Retention and Loyalty in a Digital World
Customer retention is your ability to get repeat business from your existing customers. And a high level of customer retention contributes profit to your bottom line and helps to build advocates to power the growth of your business.

In this webinar, Susan will share practical tips and techniques for developing your customer retention and loyalty strategy.
  • how to plan effective post purchase follow up
  • how to leverage the opportunity of abandoned shopping carts
  • how to build a digital loyalty program
  • how to generate reviews and other forms of user generated content
  • how to extract the greatest value from your advertising using Conversion Rate Optimization  

Susan is the founding director of one of Europe's leading digital agencies, Hallam, and has more than 30 years’ experience working in the digital industry. A native Pennsylvanian, Susan now works in the UK and is an influencer and thought leader who inspires businesses to greater success through digital engagement.
She was awarded an MBE for services to entrepreneurship and innovation in the Queen’s Honors 2018. Also in 2018, Susan was made a Fellow of the Institute of Direct Marketing and named a BIMA 100 CEO & Leaders shaping the digital industry. She is the Chairman of Nottingham’s Creative Quarter, a Freeman of the City of London and a Trustee of Nottingham Castle.
Thursday, January 28th at 1:00 pm Eastern
Facilitated by Tammy Peterson (Hubb’s Farm, NC)

2021 will continue to skew how we typically hold events on our farms, so please join in the conversation which will include topics such as:
  • Admission
  • Attractions/Activities
  • Concessions
  • Kids & Adults Events
  • COVID Safety

*Be sure you are logged into your member account on to be able to register.
Peer Document Request
Our association is successful because of YOU! This month we are asking for examples of your Emergency Management Plans.

This peer content is invaluable to not have to reinvent the wheel every time you want to implement something new for your business.

We are currently requesting:
  • Documents that detail how you manage an emergency on your property
  • Emergency management one pagers that you display in your offices
  • Specific protocols that you review with your employees prior to the season
Please email and include your name and your farm name.
Member Discounts
Don't Forget the NAFDMA Online Store Featuring On-Demand Content
Industry Headlines
Catawba Farms adds ice-skating rink to lineup at agritourism project in Newton
Charlotte Business Journal
Catawba Farms had added a high-tech “ice”-skating rink to its Newton property ...

Pennsylvania Farm Show spotlight: Young women shaping agriculture’s future
The Express
Agriculture Secretary Russell Redding is addressing diversity and inclusion as a key challenge in cultivating a bright future for Pennsylvania’s agriculture industry ...

Evanston's Village Farmstand connects food producers with consumers
ABC 7 Chicago
With a lot of restaurant business drying up over the past year, farmers and other food producers have been looking for new ways to expand their business ...

The Philippines is now among the world's top agri-tourism destinations
Travel Report
The orchard is a collaborative effort between the City of Sandy Springs, Sandy Springs Conservancy, and two Sandy Springs Eagle Scouts from Troop 379 ...

Wishing you a happy coo year
The Galloway Gazette
Highland cattle in Dumfries and Galloway and Edinburgh are aspiring social media influencers in a new VisitScotland video wishing future international visitors a ‘happy coo year’ ...

Reaping the fruits of his labour
Tribune India
While farmers are largely dependent on the government for adequate pricing and tax waivers, an enterprising agriculturist — Harkirat Ahluwalia — has emerged as a role model for them ...

Even a small farm needs a strong food safety plan and legal protection for it
Food Safety News
She can grow some mean salad greens. “So healthy for you and your family,” she’ll cheerfully tell the customer who makes regular stops at her booth at the local farmers market ...

Wild Hills Winery continues to dream big for their small business
“We just don’t want to be anywhere else,” Wild Hills Winery co-owner Colleen Halverson shared of her experience being nestled in the rolling hills of the Driftless ...
For more information about NAFDMA - International Agritourism
Association, visit our website at
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Suzi Spahr, Executive Director |
Jeff Winston, Education and Operations Manager |
Lisa Dean, Membership and Communications Manager |