NAFDMA Weekly Harvest
We have a new look and a new name for our weekly newsletter. NAFDMA E-News is now NAFDMA Weekly Harvest! The same valued content - just cultivated differently. Enjoy!
NAFDMA's 2021 Virtual Agritourism Summit offers three days of engaging programming including seventeen educational sessions, five immersive farm tours, a virtual trade show and many opportunities to keep attendees connected with one another throughout the experience.

The Virtual Agritourism Summit is a one-time only streaming event, so please plan your schedule accordingly as the event will not be rebroadcast.

For over 35 years NAFDMA has hosted a live annual convention revered by the agritourism industry, and we now take great pride in our ability to translate the value of education, networking and camaraderie into this virtual platform.

Join us Feb. 4-6, 2021 starting at 11am ET/8am PT each day.

Ecommerce 3-part Webinar Series
Presented by Susan Hallam
All sessions begin 1:00 pm Eastern

January 26 , 2021
Ecommerce User Experience: how to improve the UX of your store to increase sales

A great user experience on your website is much more than just design. It involves a number of components working in harmony to give your website visitors a reliable and consistent experience that helps them to navigate your site and to complete their goal of shopping with you.

More importantly, a great user experience will increase your customer happiness, promote word of mouth sales, and reduce the burden of customer support and complaints.

In this fast paced and practical workshop, Susan will introduce you to:
  • How to build trust and confidence
  • How to experiment with calls to action
  • How to create powerful ecommerce content
  • 15 simple but effective changes you can make to your online shop

February 25, 2021
Advertising your Ecommerce: how to promote your shop with paid media

The art of placing paid advertising content is a powerful technique to enable you to reach new customers, to get more signups for your email newsletter, and to generate more sales. 

 In this practical workshop, Susan will introduce you to the practical concepts of building a successful commerce advertising strategy, and practical steps to get started running your own advertising campaign.
  • how to personalize your advertising for precise targeting
  • how to deliver effective mobile advertising
  • how to create persuasive advertising copy and images
  • how to integrate your advertising across multiple channels like Facebook, Instagram, Twitter and Google

March 30, 2021
Customer Retention and Loyalty in a Digital World
Customer retention is your ability to get repeat business from your existing customers. And a high level of customer retention contributes profit to your bottom line and helps to build advocates to power the growth of your business.

In this webinar, Susan will share practical tips and techniques for developing your customer retention and loyalty strategy.
  • how to plan effective post purchase follow up
  • how to leverage the opportunity of abandoned shopping carts
  • how to build a digital loyalty program
  • how to generate reviews and other forms of user generated content
  • how to extract the greatest value from your advertising using Conversion Rate Optimization  

Susan is the founding director of one of Europe's leading digital agencies, Hallam, and has more than 30 years’ experience working in the digital industry. A native Pennsylvanian, Susan now works in the UK and is an influencer and thought leader who inspires businesses to greater success through digital engagement.
She was awarded an MBE for services to entrepreneurship and innovation in the Queen’s Honors 2018. Also in 2018, Susan was made a Fellow of the Institute of Direct Marketing and named a BIMA 100 CEO & Leaders shaping the digital industry. She is the Chairman of Nottingham’s Creative Quarter, a Freeman of the City of London and a Trustee of Nottingham Castle.
Thursday, January 28th at 1:00 pm Eastern
Facilitated by Tammy Peterson (Hubb’s Farm, NC)

2021 will continue to skew how we typically hold events on our farms, so please join in the conversation which will include topics such as:
  • Admission
  • Attractions/Activities
  • Concessions
  • Kids & Adults Events
  • COVID Safety

*Be sure you are logged into your member account on to be able to register.
January 14th at 1:00 pm Eastern

Join a panel of your NAFDMA peers to discuss hiring non-family salaried employees. Bring your questions and come prepared to share your own experiences.

We'll touch on topics such as:
  • Tracked hours vs Project-based vs Do what needs to be done year-round
  • Employee benefits
  • Workman’s comp
  • Time-Off
  • Quitting vs Firing Procedures

*Be sure you are logged into your member account on to be able to register.
December 8, 2020 (Recording Available)
Clarifying Competitive Strengths To Achieve Success And Maximize Return On Assets

Why are you in business? There are returns that you want from being in business. Some are personal. Some are strategic. Some are financial. How do you measure these returns to set goals and assess your level of success? What does success look like for you? What are the competitive assets and strengths of your business that are going to generate these returns? How do you maximize returns on these assets and strengths? In this webinar, Steve will help you answer these questions and walk you through a tool that you can use to measure and maximize your return on assets and as a framework for other returns. 

TODAY - January 12, 2021 [1-2pm EST]
Communicating Your Sense Of Direction With A Business Plan

What does your business do? Who asks this question? Who needs to know? How do you communicate with them? What should your business do? What could your business do? What is your vision and sense of direction for your business? How do you gather insights into these questions from others and share your own insights with them? 

In this webinar, Steve will help you answer these questions and walk you through a business plan tool that you can use to communicate your sense of direction. 

February 16, 2021 [1-2pm EST]
Cash Is King When Committing To Annual Budgets 

How does your business succeed? What are the ingredients for success besides king cash? Why is budgeting your cash sources and needs so important? How can you comfortably make commitments on behalf of your business that will be successful? What are the key components of an annual budget and how does it help achieve success for your business? In this webinar, Steve will help you answer these questions and walk you through an annual budget tool that you can use to help make your business successful. 

Steve Kluemper founded AgriStrategies LLC to assist agricultural producers, processors and suppliers across the U.S. with their financial management and vision by helping them facilitate discussions with lenders, vendors and investors, analyze decisions that need to be made, use independent perspectives to run their business, communicate their vision for their company's future and manage their business and especially their finances, all in an effort to improve their cash flow and profitability. He has 30 years of experience bringing financial solutions to all types and sizes of agricultural companies across the United States. Steve grew up on a farm in Indiana, graduated from Purdue University with degrees in Agricultural Economics and a Food and Agribusiness MBA and now lives in East Lansing, MI with his wife, Heather and 4 sons.
Peer Document Request
Our association is successful because of YOU! This month we are asking for examples of your Emergency Management Plans.

This peer content is invaluable to not have to reinvent the wheel every time you want to implement something new for your business.

We are currently requesting:
  • Documents that detail how you manage an emergency on your property
  • Emergency management one pagers that you display in your offices
  • Specific protocols that you review with your employees prior to the season
Please email and include your name and your farm name.
Supplier Spotlight
At Rockford Pack, we understand and cater to the pace & demands of the produce industry. We are uniquely customer-focused, providing value to our customers through exceptional service, expertise & quality products. 
Our story began in 1959 when Lloyd Paulson saw an opportunity to provide packaging to local growers under a simple premise: service beyond customers’ expectations. With the encouragement of his wife Marilyn, he added an extension phone line in the basement of his house in Rockford, Michigan and Rockford Package Supply was born.

Though we continue to grow with our customers, our mission has not changed in nearly 60 years of operations. Today, the tradition of service continues with 2nd generation Howard Paulson & 3rd generation family members Chad, Ted, & Kristen. 

We strive for a true partnership and are consultants for growers large and small on packaging best practices, food safety and streamlining operations. All of this ensures the unique needs of every customer is matched with the best possible customer experience. 

As farmers, growers, packers and marketers, we know you work hard for your money, and you want to spend it wisely on products and services that will help your businesses become more profitable. We appreciate the opportunity to be a part of that effort.
Member Discounts
Don't Forget the NAFDMA Online Store Featuring On-Demand Content
Industry Headlines
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White Hutchinson
In one of my blogs last week, I discussed a secondary impact of the pandemic that will adversely affect returning to normalcy, especially for the out-of-home entertainment and arts industry. It’s the long-term impact of the economic struggles and misery so many people are experiencing ...

Virtual Workshops Offered for Farmers Expanding Markets
Overton County News
Farmers interested in starting new enterprises or expanding their direct marketing opportunities may participate in free virtual workshops coordinated by University of Tennessee Center for Profitable Agriculture ...

Canada Is Home To The World's Largest Snow Maze & It's Getting Even More Massive This Year
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Good Fruit Grower
But spring is generally a slow time of year for agritourism, and owners were looking ahead to the busier summer and fall seasons with uncertainty ...

The new Palisade Peach Shack building is taking shape and when completed will be envisioned as an agritourism hub and gateway into Palisade ...

Organic farmer Jinny Cleland has meticulously observed consumerism trends in small-scale agriculture for decades, and she says “agritourism” is ...

In areas where proper zoning exists, agritourism permits can be issued, allowing outsiders to visit farm-related operations as long as owners are ...

The deepening of agritourism linkages is already evident in the culinary sector. Whatsapp chats are being implemented to assist farmers to enable the ...
For more information about NAFDMA - International Agritourism
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Suzi Spahr, Executive Director |
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