By Karen Scott, Publisher

Products are the life blood of the convenience service industry. Vending, micro market and refreshment service operators will have a chance to get up to speed on product trends from experts from some of the nation’s top product manufacturers and nutrition and wellness experts at The NAMA Show , starting tomorrow and running through April 26 at the Las Vegas Convention Center. Beginning with a pre-conference session today, the educational sessions will continue through Friday,

Tomorrow morning, from 8:30 to 9:30 a.m., Meghan Liefeld, director of consumer insight and category management at Danone, will help operators navigate key beverage trends, including how to think about the unique role of plant-based beverages, how consumers view cold brew versus iced coffee, and coffee customization and the implications for a best-in-class coffee bar.