October 2014

Freedman MCs Induction Luncheon Nov. 1
Presenters Preparing To Honor Gold & Silver Circle Inductees

By Kevin Wing
Chapter Vice President, San Francisco

      Wayne Freedman has been tapped to serve as master of ceremonies of the 2014
Gold & Silver Circle induction luncheon in San Francisco on Nov. 1.
      Freedman, the celebrated feature and general assignment reporter at KGO-TV ABC7 in San Francisco, is no stranger to the annual Gold & Silver Circle event. Freedman is a 2002 Silver Circle inductee and the recipient of a record-setting 51 Emmy awards.
      This year's induction luncheon, to be held again at the Parc 55 Wyndham Hotel in San Francisco, will honor Gold Circle inductees Don Knapp and James Scalem for their more than 50 years, respectively, in television in the Bay Area and northern California. Also to be honored that day will be Silver Circle inductees Diane DwyerGeorge LangSteve ShliskyTom Sinkovitz and Kim Stephens, each for their more than 25 years in television.  
     A distinguished group of presenters will introduce each inductee at the induction luncheon.
     The following will present for the inductees:

     Gold Circle:
     John Loder, for James Scalem;
     Bill Moore, for Don Knapp.

     Silver Circle:
     Tim Sharp, for Diane Dwyer;
     Suzanne Saunders-Shaw, for George Lang;
     Tom Vacar, for Steve Shlisky;
     Pam Moore, for Tom Sinkovitz;
     Kopi Sotiropulos, for Kim Stephens.

     John Loder is President of the Mills-Peninsula Hospital Foundation. He has been with Mills-Peninsula since 1998 where he oversees philanthropy.  He has spent his professional career supporting local organizations.
     Bill Moore worked for nearly 30 years as a photographer for KTVU Channel 2 in Oakland, and is a member of the Silver Circle. He is also married to Gold Circle and Silver Circle inducttee, Belva Davis
     Tim Sharp has spent the last 15 years working for consumer-focused start-ups in gaming,

e-commerce, and digital content. Prior to finding honest work, Sharp was a sportscaster in Sacramento and San Francisco. He is also married to Diane Dwyer, who he will be introducing. 

     Suzanne Saunders-Shaw has served as the editorial director at KNTV NBC Bay Area in San Jose. For many years, she was an anchor and reporter at KGO-TV throughout the 1970s and 1980s, before joining KRON. She is a member of the Silver Circle

     Tom Vacar has been KTVU Channel 2's consumer editor since 1986. Prior to joining KTVU, he held the same position at KGO-TV in San Francisco. He is a member of the Silver Circle

     Pam Moore is the longtime news anchor at KRON 4 in San Francisco. Moore, who anchored with Tom Sinkovitz, who she will introduce, was inducted into the Silver Circle in 2010. 

     Kopi Sotiropulos is an anchor and reporter at KMPH-TV in Fresno, where for the last 10 years, he has co-anchored Great Day!, the station's morning news program, with Kim Stephens, whom he will present.

Master Classes In Production, Post-Production
Editing Class Oct. 25; Additional Classes In Fall, January

By Cynthia E. Zeiden

NATAS National Program Chairperson


      The San Francisco/Northern California Chapter of the National Academy of Television Arts and Sciences and IBEW-San Francisco are partnering to present a Fall series of master classes in TV production/post production free to NATAS and IBEW members, $25 each for non-members and $5 for students with a current ID in San Francisco.  

      The classes will also be live webcast to NATAS and IBEW members and then archived on YouTube.  RSVP's are required, use links under each class description.

      Each class will begin at 10 a.m. PST with a networking reception.  The classes/webcasts will begin at 11:00 a.m. PST.  The online audience will be able to ask questions of the instructors during Q&A periods, along with the live audience.  Each class will be divided into three segments.  The classes will end at 1:30 p.m. PST. 

      Get in-depth tips and techniques from the Bay Area Television Masters!  Each class will begin with basic principles but will quickly accelerate into advanced concepts in each craft area.


Master Class Schedule:


Editing - 
Steve Shlisky
Location: Beyond Pix, San Francisco
Saturday, Oct. 25


Steve Shlisky

  Steve Shlisky is a 35-year veteran of Bay Area television production (KTVU, KICU, and KNTV). A major chunk of that time spent editing local programming from short form PSAs, promotion, and commercial spots to longer form news features, sales presentations, and full length entertainment and documentary programs (� hour to 2 hours in length). Many of these long form programs, Steve has helped to produce, direct and write.

      Among his many honors, Shlisky has received 12 local Emmy� Awards (based on fifty nominations), 13 Telly awards and six RTNDA awards.

      Since 1999, Shlisky has lectured at San Francisco State University (in their BECA program) and Laney College where, since 2011, he co-chairs the Media Communication department. Past subjects have included: Video Production, Audio Aesthetics with Pro Tools; Advanced Editing; Work Experience; and Media Literacy. Currently he teaches one of the few semester-length DSLR workflow classes in the Bay Area.

      Shlisky also chairs the Education Committee for the SF NorCal National Academy of Television Arts and Sciences (NATAS) 

His Responsibilities include: Overseeing the judging and awarding of $16,000 of College Scholarships Awards in seven categories each year; facilitating the judging of the chapter's High School Awards; developing a media literacy program and arranging for a speaker's bureau.


Link to RSVP for Live Class:  LINK TO REGISTER


Link to RSVP for Webinar:  LINK TO REGISTGER


Writing/Storytelling - Wayne Freedman
Location: KGO TV ABC7, San Francisco
Saturday, Nov. 15


     I'm the bald-headed reporter who likes to shoot many of my own stories. It's what I have always done. In ninth grade, I

Wayne Freedman

published my first regular column for what is now The Los Angeles Daily News, and continued it through high school.

In 1977, I earned a Bachelor's degree in Political Science from UCLA while working as a network page assigned to the newsroom at KABC-TV in Los Angeles. In 1978, I finished my Masters Degree in Journalism at the University of Missouri. It's a great school. If you want to be a reporter, go there. Seriously. I have been on San Francisco television since 1981, beginning at KRON. Before that, I worked at stations in Louisville and Dallas. In 1989, CBS Network News hired me to produce and report national feature stories for CBS This Morning.

    ABC7 hired me in 1991. Since then, I have covered all kinds of local, state, national, and international stories. They include Russia's Second Revolution in 1992 and Hurricane Katrina in 2005, along with major fires, earthquakes, elections, and NASA space missions. Twice, I crossed the country by train, visiting small towns and taking the pulse of America following the September 11th attacks.

    My book, It Takes More Than Good Looks to Succeed at Television News Reporting, now in its Second Edition, is required reading for major college journalism programs in the United States, Canada, and Europe. Since 1990, I have conducted more than one-hundred narrative writing and visual storytelling seminars for newsrooms and national organizations in the United States and overseas.

    Many people know me as the recipient of 51 Emmy� awards. I earned 13 of them for writing, and 14 others in the category of On Camera News Talent. There have been other multiple Emmy� awards in the categories of Breaking News, Feature Reporting, Feature Series, Sports Reporting, and News Programming Special. I am also a member of the Northern California chapter's Silver Circle. In 2011, I received my 50th Emmy� award for shooting and editing my own stories as a multi-media journalist. After the 51st, I retired from that competition, and now encourage others.

   In 2012, I received a regional Edward R. Murrow award for writing.


Link to RSVP for Live Class:  LINK TO REGISTER


Link to RSVP for Webinar:  LINK TO REGISTER



Voiceover - Elaine Clark
Location: Voice One, San Francisco
Saturday, Dec. 6


Elaine Clark

  Elaine Clark is the owner/founder of Voice One in San Francisco and the author of the best selling voiceover instructional book, There's Money Where Your Mouth Is [now in it's third edition].  For over three decades she has performed in all areas of voiceovers: commercials, narrations, videogames, animation, and toys.  She created the first interactive voice and diction app, Activate Your Voice. Through Voice One, she provides group classes plus one-on-one coaching on-site and via Skype.  Preparing to Record Your Voice, an on-line course, is available through Udemy.com. 

     As a coach to many newscasters, multimedia journalists, field reporters, weather forecasters, and financial analysts, Clark Clark is pleased to collaborate with the NATAS SF/Nor Cal chapter and IBEW by offering this informative and interactive voiceover class to local and nationwide members.


Link to RSVP for Live Class:  LINK TO REGISTER


Link to RSVP for Webinar:  LINK TO REGISTER




Camera/Lighting - Chris Bollini

Location: Academy of Art University, San Francisco

Saturday, January 24th


Chris Bollini

     Chris Bollini, Emmy Award-winning  photographer, editor and producer, started his broadcast journey at a public access station in Marin County. After an internship, he was offered a freelance photographer position on a weekly news magazine show.  From there, Bollini headed north to KFTY in Santa Rosa, where he entered the fast paced word of daily news. After two years, he changed pace and joined the creative service department and begin producing, shooting and editing local commercials and promotions.  After six years at KFTY-50, he was hired to work on show that merged the elements of news and production. 

    The station was CBS 5 and the show was Evening Magazine with Mike Rowe and Malou Nubla. Eventually,  the series morphed into Eye on the Bay with Liam Mayclem, Brian Hackney and Thuy Vu which aired for 8 years before being cancelled. Currently, Chris is very excited to be at KOFY TV working in the creative service department as well as the local programming world.  With shows like Creepy KOFY Movietime and Dance Party, KOFY TV is a fun  and rewarding place  to work.  



Link to RSVP for Live Class:  LINK TO REGISTER


Link to RSVP for Webinar:  LINK TO REGISTER



Questions:  office@emmysf.tv  or call (650) 341-7786



NATAS S.F./NorCal Chapter Rewards Top Students With Scholarships

By Steve Shlisky

Chapter Education Committee Chairperson


      The San Francisco Northern California Chapter of The National Academy of Television Arts and Sciences (NATAS) encourages future digital media professionals by sponsoring college scholarships. This year seven scholarships are available: five separate undergraduate awards in reporting, videography, writing, production, and overall excellence; and two graduate awards in production and overall excellence.

      This year's $2,000 Scholarships will go to Sherae Honeycutt, from San Francisco State University, recipient of Rigo Chacon Reporting Scholarship; Vanessa-Marie Walker, from Sacramento State University, recipient of Kenneth Sloat Langley Memorial Scriptwriting Scholarship; and Michael Milano, from the University of California Berkeley, recipient of The "Miss Nancy" Besst Graduate Scholarship.

      For the fourth straight year, NATAS will award two scholarships generously funded by The Big Picture Film & Video Arts's local NATAS Governor, George Lang. These $3000 Scholarships memorialize two former KGO-TV Journalists. Jerry Jensen, who co-anchored News Scene 7 for more than ten years and Steve Davis, an anchor/reporter for more than 20 years in the '70s and '80s. The NATAS Education Committee, along with the entire NATAS Board of Governors, is grateful for this donation. Lang's honor ties these past professionals from the pinnacle of our chapter to the future media creators who are sure to make their own significant marks within our industry.

     The Steve Davis Under-Graduate Overall Excellence Scholarship goes to Jonathan Alonso, from City College of San Francisco, and The Jerry Jensen Graduate Overall goes to Tyler Trumbo, from Stanford University.

     Currently a senior at San Francisco State University's (SFSU) Broadcast and Communication Arts Program (BECA), Sherae Honeycutt says that journalism is very important to her: "My whole life I have loved to tell stories" She has already shown a passion for news gathering by completing two newsroom internships one at KTVU and then at KRON. Soon after her stint at KRON she was hired to be a production assistant. This past summer she interned with the Los Angeles Bureau of the NBC Nightly News.

     This scholarship adds to her burgeoning honors. Honeycutt has awards for Best Newscast by the Journalism Association of Community Colleges (while she worked on a Certificate in Multimedia Journalism from San Francisco City College), and the Anthony F. Torrano Memorial Scholarship (from SFSU) for accomplishments in broadcasting. While at SFSU, she held the position of Vice President of External Affairs for College Students in Broadcasting (CSB) when they received the "Outstanding Student Organization" the Dean of Students. She currently is president of CSB this year.

     After graduation in the spring semester of 2015, Honeycutt's professional goal is to become a news reporter, eventually becoming an investigative journalist at the network level: "Even if it is the worst day of someone's life, I hope that by telling their story, and giving them a voice, it can soften the blow."

     As an incoming graduate student at UC Berkeley's School of Journalism, Vanessa-Marie Walker says: "Journalism has always been a passion of mine". Broadcasting, however, was not her original goal. Studying print journalism as an undergraduate at Sacramento State University, she saw professional opportunities start to slip away. As the print journalism industry changed and her graduation loomed, Walker grew more concerned about a career in print journalism. She shifted to video production so she could still pursue her love to tell stories. She was offered an internship in KTVU's Community Affairs Department in June of 2013. KTVU became her non-traditional television classroom for the next seven months. She produced segments for "Bay Area People", acted as a site producer, wrote public service announcements, and assisted on shoots from the Golden Gate Bridge to the wooded depths of Butte County. She worked side-by-side with photographers and lighting professionals, learning how to create the perfect shot; with producers to create impactful scripts and memorable content; and editors to learn how to piece together all the elements of a visual story.

     This internship changed the trajectory Walker's career, she creating a 10-minute documentary about community centers on the Sacramento State campus and was hired as a morning production assistant in the KTVU newsroom. She says: "In my career, I hope to become a broadcast reporter and a filmmaker, focusing in on news and issues pertaining women, public health and culture."

     University of California at Berkeley Graduate student Michael Milano co-produced the Journalism school's first CNS newscast school for the Fall 2014 semester. He shot and edited the introduction, wrote copy for reporter and story introductions, managed thirteen reporters and edited the segments into a thirty-minute show.  Milano is witnessing television's evolution and sets his goal to be: "One of the journalists at the forefront of that evolution, through whose work the new standards are set and mediums are defined."

     Like Walker, Milano interned at KTVU in their Community Affairs department. Here he pitched stories and produced individual segments, conducting pre-interviews, and writing scripts and introductions for the host. This past March, he wrote a grant and went to Perth, Australia to produce a TV news piece about the regional government's policy of killing large, endangered sharks in an attempt to make the beaches safer for bathers.

     Milano believes "A journalist must push beyond traditional boundaries and turn their storytelling into an art form. Stories that transcend will have to tap into the unspoken cultural truths of a people, or person, or place, and gently educate the uninformed."

    At the age of seven, Jonathan Alonso's started producing videos using a camcorder reluctantly lent to him by his father.  Alonso, a first generation Latino-Native American, has decided to use video to continue his family tradition of storytelling. He says: "I feel there is a tremendous power in film to move and embolden people to think and react and I want to dedicate my life to creating film and media that inspires Latin American and Native people all over the world."

    A lack of funds delayed Alonso from starting college right after high school. He became an Early Childhood Educator, but continued his interest in production, reading screenplays, making short films, and music videos. At 31 year's old, a full fourteen years after graduating high school, Alonso was able to enter college full time and pursue a degree in film. Enrolling in City College of San Francisco (CCSF), he hopes transfer to a state school and completing his Bachelor's Degree.  

    Alonso has met some early success. He entered the 14th annual City Shorts Film Festival and won a "Best of Festival" award. He says: "I've never felt more certain of pursuing film academically." This experience has greatly encouraged his resolve: "I want to make films that empower my people to triumph over adversity and privilege. I want to document the blood sweat and tears of my ancestors and my family in guaranteeing me an opportunity to place my mark on the world."

    Tyler Trumbo's early interest in documentaries began in high school with his internship at the public television station WBRA in Roanoke, Virginia, where he assisted in live broadcasts. While directing and the documentary "AIDSTanzania" as an undergraduate, Trumbo appreciated the power of the medium: "The camera became a way to not only show others at home the complicated situations and struggles, but it also helped the organization find its role within the community."

    After receiving his undergraduate degree, Trumbo spent five years working with a small production profiling artisans and musicians in the Appalachian Mountains of Virginia near where he grew up: "I witnessed a sense of empowerment from the artisans when watching themselves in our videos."

    Once Trumbo receives his graduate degree (he is halfway through Stanford University's M.F.A. Program in Documentary Film and Video), he hopes to balance a career making feature documentaries for broadcast while teaching at the college level. Over the summer he was a teaching assistant for Stanford University's Arts Intensive summer program. This program provides technical training and assistance to undergraduates: "By combining intensive hands-on experience with theoretical and historical studies, my work at Stanford is directly preparing me for my goals as a filmmaker for feature broadcast documentaries and as a professor."

    George Lang, one of our newest Silver Circle inductees, is the Director of Photography for broadcast television and commercial shoots at The Big Picture Film & Video Arts Inc. in San Francisco, a company he launched in 1997. Lang began his broadcast career in the Bay Area in 1971 as a floor director on "Channel 7 News Scene" For more than two decades, Lang worked at all the other major Bay Area television stations. His experience spans over 30 years of broadcast television, corporate video, and in advertising and public relations for both Ketchum and Foote, and Cone & Belding.

    Lang has won three Emmy Awards: in 1980 for his coverage of the Winter Olympics at Lake Placid while working for ABC News; in 1989 for his work with PBS on the documentary "Paradise Lost on Bikini Atoll"; and in 1994 he traveled to Rwanda to cover their civil war also for ABC. This last work also earned Lang the prestigious Peabody Award.

    Every candidate submitted a variety of their completed works, a letter of support from a faculty member or dean, a personal essay, and a copy of their Grade Point Averages (GPA) and transcripts. The procedure to determine winners varies a little from that of Emmy recipients. Nine members of The Scholarship Committee (Wayne Freedman, Linda Giannecchini, Sherry Hu, Phil Kipper, George Lang, Joyce Mitchell, Mark Pearson, Greg Rando, Keith Sanders, Steve Shlisky, Kim Stephens, and Melanie Woodrow) culled from the NATAS Education Committee screened of all the entries and judged in six areas of excellence. The usual: Content, Execution and Creativity many NATAS members are used to when they judge other chapter's awards. Scholarship judges also consider: a candidate's personal essay, their GPAs, plus an individual judge's personal score.

    The panel could have awarded all seven scholarships this year. Keeping with the high standards enjoyed by our local chapter, The Scholarship Committee decided to only award those individual entries that rose to the highest professional level. The $2000 The Peter Marino Production Scholarship, the $2000 Sheldon "Shelly" Fay Videography Scholarship, had no recipients.

    All of these scholarships will be presented during the NATAS Silver & Gold Circle Induction event on November 1st at the Parc 55 Wyndam Hotel in San Francisco. For more information go to: http://emmysf.tv/silver-circle.html

    This chapter awards these scholarships to encourage individuals who demonstrate leadership and talent in advancing the artistic, cultural, educational and technical qualities of television. For information about these and future scholarships and go to http://emmysf.tv/graduate.html

Oct. 22 Portland Event And Webcast Offers Look At The Next Generation Of Ratings and Demographics

By Cynthia Zeiden
NATAS National Program Chairperson

      Learn about the next generation of media ratings and demographics at this fantastic NATAS event on Oct. 22 at Oregon Public Broadcasting, 7140 SW Macadam Ave., in Portland, Oregon.  Registration and networking begin at 5 p.m. Pacific. The panel / live webcast begins at 6 p.m. Pacific.  

      There is no admission charge for NATAS members!  

      Please R.S.V.P. at this link: 


      Steve Walsh, Executive Vice President of Local Market Television, Rentrak (Moderator)

      Steve Walsh has spent his entire career pushing the envelope in audience measurement research.

He says his mission at Rentrak is to put this knowledge to work transforming the local audience measurement ecosystem to provide a better understanding of the viewing behavior of real consumers, and how that aligns with the products they purchase.   

      In his role as Executive Vice President of Local Market Television, Walsh works closely with TV station owners as well as management, sales and research teams to demonstrate how Rentrak can provide a cross-platform audience measurement solution unlike any other.

      Walsh brings more than 20 years of proven strategic sales and sales management experience to his role at Rentrak. Prior to Rentrak, he held key sales leadership positions at research industry startups and current standard-bearers like Integrated Media Measurement, Inc. (IMMI), Experian Research Services, IAG Research, TNS Media Intelligence and Nielsen Media Research. He is a member of the Television Bureau of Advertising (TVB), the Advertising Research Foundation

(ARF) and the Radio & Television Research Council (RTRC), and a frequent speaker at prestigious universities nationwide.

     Scott Thompson, President MBT Marketing
     Scott Thompson is an expert in Customer and market research, retail marketing, media strategy, and franchise marketing and advertising. Scott's career in the marketing and advertising industry spans 30 years. He has worked for advertisers, media companies and presently is co-owner of a Portland-based advertising agency. 

     Thompson's work includes international, national and regional brands including: Dairy Queen, Intel, Lenovo, Clorox, C&H Sugar, Fred Meyer, Smith's, QFC, Kroger, GI Joe's, Fisher Broadcasting, Clear Channel Radio, CAR Auto Group and Tire Factory. Scott has been a Partner at MBT since 2004 and Managing Partner since 2006.

     Thompsonholds a B.S. in Journalism from the University of Oregon.

     John Tamerlano, President/GM KATU TV

     John Tamerlano is Vice-President and General Manager of KATU-TV ABC and KUNP-TV Univision in Portland, Oregon. He is originally from Cleveland, OH and attended Bowling Green State University.  

     Tamerlano began his television career in 1979, as a Sales Account Executive, with WPGH-TV in Pittsburgh, PA.  He was named Local Sales Manager there in 1980.  In 1984, as General Sales Manager, he helped launch, new station, WRGT-TV in Dayton, Ohio. He returned to Cleveland, in 1984, where he was the General Sales Manager for the ABC Scripps Howard station and the NBC Gannett Television station. John was recruited to Portland, OR, in 1999 be Lee Enterprise's CBS affiliate, KOIN-TV, to be their Director of Sales and Research. He also oversaw the local sales efforts for their sister stations.

     Tiffani Lupenski, News Director KATU TV

     Tiffani Lupenski has been the News Director at KATU in Portland, Oregon since August 2012 after having joined the station as the Assistant News Director in 2010. Her career began in radio in her hometown of San Antonio more than 20 years ago. Since then, she's held reporting, producing and news management positions in seven markets across the country including Atlanta, Denver, and Seattle.

     Lupenski is a multiple Emmy� Award winner and has also been honored with two Edward R. Murrow awards for her work as a journalist.    


RSVP for The Next Generation of Media Ratings and Demographics event and live webcast



KTVU Now Officially Fox O&O; Parts Ways With Cox
Rosenthal, Key Administrators Head East; Kelley, Hahn To Bay Area 

      Lee Rosenthal, KTVU Channel 2's news director since the spring of 2013, is heading to Boston, as are three key station administrators, part of the transition for the Oakland Fox affiliate as it officially changed hands Oct. 8, ending 51 years as a Cox Media Group-owned station to become Fox Television Stations' owned-and-operated outlet in the Bay Area.
Lee Rosenthal KTVU
Lee Rosenthal
Heading for Boston
      Also heading from KTVU to WXFT-TV are Eric Casella, program director; Tamara Voremberg, general sales manager; and Adina Pasto, director of business operations. 
      All four are following Tom Raponi, KTVU's vice president and general manager, to the Boston Fox affiliate. 
      Additionally, Michelle Woods is leaving KTVU as local sales manager to become general sales manager at WHBQ-TV in Memphis. 
      Fox Television Stations' chief executive officer, Jack Abernethy, says Gregg Kelley will be named vice president and general manager of KTVU and KICU. Kelley has been general manager at WXFT-TV.
      Abernethy adds that Dana Hahn will become KTVU's vice president and news director. Hahn leaves WTTG in Washington, D.C., where she has served as news director. Mellynda Hartel will become KTVU's vice president and general sales manager. 
      The reorganization is part of an agreement between Fox Television Stations and Cox Media Group, announced in June, to swap television stations. KTVU and duopoly KICU-TV in San Jose, both Cox Media Group stations, are now owned by Fox. In exchange, the Fox affiliates in Boston and Memphis are now owned by Cox Media Group.
      For years, Fox Television Stations was interested in owning a station in the San Francisco-Oakland-San Jose television market, the nation's sixth-largest. KTVU was owned by Atlanta-based Cox since 1963.
      The Boston and Memphis stations will remain Fox affiliates. 
George Reading, 84
Legendary News Anchor In Bay Area, Monterey; Silver Circle Icon

By Kevin Wing
Chapter Vice President, San Francisco

         George Reading, who was a legendary news anchor and reporter during an illustrious career that spanned decades in the San Francisco and Monterey bay areas, died Oct. 8 at his home in Monterey.
        Reading would have been 85 years old on Oct. 31. He passed away at home early on the morning of Oct. 8. His wife, Sarah, was at his side when he died. 
George Reading
Bay Area, Monterey TV Legend 
        An anchor mainstay in the Bay Area in the 1970s, Reading was already in the business nearly 20 years when he came to work in the Bay Area, first anchoring at KTVU in 1971. Three years later,
he went across the Bay to KRON.
        Before working in northern California, Reading worked in New York City, Washington, D.C., Chicago and Los Angeles. 
         Reading began his journalism career in 1953, working in radio in Winston-Salem, North Carolina, where he also staffed a United Press newsroom. 
          He also had short stints at stations in Sacramento and San Diego. Then, as Reading put in an Off Camera interview in November 2009, he joined KMST (now KCCN) in Monterey as anchor in "a sort of semi-retirement."
          In 2003, after 50 years in the business, he retired from television. 
          For a brief time, he was hosted, reported and produced
California Heartland on PBS. 
          In 1998, Reading was inducted into the distinguished Silver Circle of the San Francisco/Northern California Chapter of the National Academy of Television Arts and Sciences for his many years of contributions to the television industry.
         "Nothing in those 50 years was more of an honor than in 1998, when I was inducted into the Silver Circle," Reading said in 2009. "There is no finer honor in the end than the recognition of your colleagues."

Journalists, Broadcasters Recall 1989 Earthquake
Oct. 17, 1989, Was A Pivotal Day In Bay Area History

By Kevin Wing
Chapter Vice President, San Francisco

       It is amazing to think that a quarter of a century has passed since the Loma Prieta earthquake rocked the San Francisco Bay Area and northern California on Oct. 17, 1989 -- a normal mid-October day, rather unassuming, actually, except for the fact that the Oakland Athletics and the San Francisco Giants were making history by facing each other in the World Series, or rather, in what we in the media were calling "the Bay Bridge World Series". 
       Game three of the World Series was the big, planned event that Tuesday afternoon. The electricity was in the air at Candlestick Park.
       But then, Mother Nature decided she wanted some attention herself. At 5:04 p.m. that day, she certainly knew how to shake things up, literally and figuratively. And, with the nation's eyes (and the world's, for that matter) trained on the Bay Area, watching the World Series on television, it was time for the ground to unleash its fury.
       For what really seemed longer than just 15 seconds, a major earthquake struck the Bay Area. At the height of the afternoon commute. As Game 3 of the World Series was just getting underway. Millions of people felt the earthquake not just in the Bay Area and in Santa Cruz, but as far away as Los Angeles and San Diego to the south, Las Vegas and Reno to the east, and Sacramento and Eureka to the north. At the time, it measured 7.1 on the Richter scale (later downgraded to 6.9). California had not seen a quake of a magnitude since the 1906 earthquake that rocked San Francisco.
      Many of us in the news media, who were either working in northern California at that time or in other parts of the country, remember that day very well. 
      I will certainly remember that day for the rest of my life. My career in television news was just getting started. An intern and a weekend assignment editor at KTVU in Oakland, I was at my Mom's house in the Mission San Jose District of Fremont that afternoon, using her always-reliable IBM Selectric typewriter to type out cover letters for the 3/4" audition tapes I was sending out that week for reporting and anchoring jobs. I was a recent graduate of San Jose State, and I was cranking out cover letters like crazy. That afternoon, I was upstairs in my Mom's office, typing away. Nicholas, the yellow Labrador I grew up with, was in the backyard, barking just as crazily as I had been in typing out my cover letters. I went outside to see what he was barking about, but my investigation turned up nothing. I decided to feed him, then went back upstairs to finish my work. As I was sitting at my Mom's desk, the house began to shake. I watched her chandeliers in the foyer swing back and forth. Used to earthquakes by then, I thought the shaking would subside. But, it got worse. And then, there was that feeling that this must be like what "the big one" must feel like. I dove under the desk. From the floor, I watched the floor ripple back and forth. I held on to the desk and held on for dear life. 
     Finally, the shaking stopped. Everything inside the house seemed fine. I went outside to check things out. Nicholas was fine, if not just a bit shaken up. Just then, my Mom was returning home from work, driving up the hill to the house. The quake had hit while she was driving. I remember her saying that she thought she had a flat tire a few minutes before arriving home. What she had really felt was the quake. Her car had bounced all over the street. 
    My Mom was fine, my family was fine. And I flipped on KCBS radio to listen to what I could about the quake as I drove into KTVU to go to work. I cut my teeth on the Loma Prieta earthquake. It was an experience I won't ever forget.
    Many of you wrote in to share your remembrances of that October day as well.

Dan Adams
     "I was at Candlestick as the anchors in Sacramento were tossing to me when the quake hit.  I had enough time to tell the producer "We're having a big earthquake," before it knocked out our microwave relay tower in the East Bay hills.  About 60 seconds later, the quake hit Sacramento.  It is posted here on YouTube:  https://www.youtube.com/watch?v=VwOuS0fbqVs.  Several minutes later, I was able to get a phoner on the air, and shortly thereafter, our live truck engineer sweet talked an independent sat truck operator into using their second path out.  I stayed there all night field anchoring while other News10 crews headed out to cover the damage.  One of the other crews coming over from Sacramento that evening brought my suitcase that I kept packed at the station, and I stayed in SF for nearly a week."

Diane Ako
      "During the quake of '89, I was a college student at UC Santa Cruz and at home that day with my mom in Campbell. We had a cat and it got a freaked out look before darting away, seconds before we heard a loud rumbling and the walls of the house started shaking like a fun house. It was frightening! I had no idea what was happening; I had never experienced a big earthquake. The aftershocks were nearly as disturbing. After it happened, we walked outside to assess the damage to our neighborhood and saw the roof of a gas station collapsed. We turned on the news and saw the extensive damage up in the city. I've never been in a large earthquake after that, and hope to never be!"

Bob Anderson
     "I had just been relieved from the director's chair in master control at KGO-TV when the first jolt hit: equipment cabinets banging together,  the sliding glass doors rattling, the covers on ceiling fixtures jarring loose -- several shouts of "Earthquake," but no panic. In a moment, the power failed: monitors went black and we were in the weird half-light of emergency batteries.  Then back-up generators in the basement kicked in, screens returned to life,  contact was re-established with the remote units at Candlestick Park and we were back in business -- all within a couple of minutes.  Skewed lights in the studios revealed toppled equipment and sets at cockeyed angles, but the newsroom was pretty much intact and instantly became the center of nationwide TV. My house was on a cliff just three blocks away, a site awaiting disaster. After a panting uphill jog, I found my neighbors out on the Vallejo Street steps wondering what all the excitement was about; sirens were going off all over San Francisco, we could see a pillar of smoke in the East Bay, but the Marina tragedies were unfolding out of sight while the solid rock of Telegraph Hill had barely budged. I sprinted back to Front Street where writers, producers and anchors were dealing with a mounting flood of emergency bulletins and eye-witness reports.  Off-duty staffers began arriving,  unsummoned -- reporters, editors, engineers, camera personnel. Together with the network crews already on hand for the World Series, a crack journalism team was assembled ad hoc to work through the night and on for a remarkable ten days. My assignment was to assemble all coverage into The Quake of '89, A Video Journal. It documents a unique episode in broadcasting -- and why all who were part of it may enjoy an extra quota of professional pride."

Cynthia Brian
     "The Galleria at the San Francisco Design Center was closing as I rushed a client to a mirror showroom on the 4th floor for a quick look. Suddenly the ground shook, glass and mirrors shattered, steel doors slammed shut as we hit the carpet. Shaken but unscathed we made our way down the stairwell to the street, jumped in our vehicles and got on the Bay Bridge where we were turned around due to structural damage. It took twelve harrowing hours to traverse the streets of San Francisco heading towards the St. Francis Yacht Club where my member client thought we'd find refuge. The Yacht Club was deserted. The marina was on fire. The darkened skies were illuminated with lights from helicopters and blazing flames. It resembled a war zone. Without a mobile phone and out of gas, I was frantic to know if my family in the East Bay had survived the quake. In the wee hours of the morning when I finally made it home, my young children were non-pulsed by the earthquake. My nine- year old son said he had followed safety precautions, protected his sister, checked for gas leaks, and thought the experience was exciting. My five-year old daughter was interviewed by the press and asked if she was worried when she learned that the bridge had collapsed and that I may be on it. Optimistic as always, she responded, 'I wasn't scared because if Mommy's car fell in the water, she would just swim home.'"

Stan Burford

     "October 17, 1989, 5:04 p.m., I was at work and I didn't feel a thing.  I was in a single engine airplane at 1,500 feet over Berkeley; the KGO helicopter, with traffic reporter Katie Leaver, was over the Golden Gate Bridge looking at traffic there, and Greg Edmunds was in a blimp over Candlestick. Everything changed at 5:04 PM.   Within four minutes I saw that the Cypress Freeway in Oakland had collapsed and a portion of the Bay Bridge upper deck had fallen onto the lower deck.   Katie stayed over the city reporting on the fires and Greg concentrated on activity around Candlestick. Normally I would have landed at 6:30 and called it a day.   We landed at 8PM, refueled, took off and flew until 1AM, landed again, refueled, fixed our landing light, grabbed about three hours of sleep and took off on day two at 4:30AM. The 17th was a Tuesday, so through Friday, I flew a total of 44 hours reporting on EVERYTHING from Gilroy to Stockton to Santa Rosa.   What roads were open, or closed.   What was the condition of rail service, bus service, BART, ferries and airports, generally how to get from A to B.   Much of our coverage was also aired by KGO-TV. PG&E used my audio in a post-quake training film. PBS asked me to recreate my reports for an earthquake special, and I was featured in a German TV special about the quake. A day I will never forget."

Mark Hedlund

     "Were it not for a disinterested videographer who cared less about baseball, the world may never have seen what became an iconic image of the Loma Prieta earthquake; home video of a car plunging into a gaping hole on the Bay Bridge. As a Bay Area native, I was thrilled to be doing a sidebar on the series, because once I finished my live hit for KXTV, I was free to watch and enjoy the game at Candlestick. But my shooter, Dick Terry, could care less. Once he edited our package, he headed home to leave me to return later with the rest of our crew. Then the earthquake hits. We see the aerial image of the Bay Bridge and immediately realize Dick must be there. And he was, stuck on the lower deck with everyone else. He grabbed his camera, walked up to the break, and climbed to the upper deck to start working. He was likely the first pro photographer on the bridge during and immediately after the quake. As he's shooting, a couple approaches him and explains they were using their own home camera when a car plunged into the gap in the bridge - and they caught it all on tape. He said if they'll give him a ride into San Francisco, he knows where they can sell the video. He took them to our then-sister station KPIX, and that clip was aired for the first time - to become an image seen by millions around the world."

Paul Jeschke

     "I was headed home, had just crossed the Golden Gate Bridge and gone up and over the Waldo Grade when my car started bucking as if the front end suddenly failed.  I looked around and saw three transformers burst into flames on nearby utility poles and knew immediately what had happened. Pulled into the Strawberry Shopping Center, found a pay phone (I had no cell) and called the assignment desk on the 'hotline'. 'It's okay,' the desk said, "we've got it covered." 'Don't think so,' I answered, and hung up and headed back across the bridge to find the city in chaos. The next 24 hours are a blur, rushing from story to story and heading back to the newsroom turned set to describe what happened in completely impromptu, ad lib reports. CNN carried our air live, without permission, because it was the best coverage going. Everyone contributed to what may well have been Channel 7's finest hour.

Kurtis Ming

     "As I walked toward the front door leaving CCD at Mater Dolorosa Church in South San Francisco, I first saw the cars shaking in the parking lot a split second before the ground rocked beneath me. Walking under a glass ceiling in the lobby lined with trophy cases, a nun covered my head and pushed me up against the belly of a pregnant lady until the 15 seconds of shaking stopped. That day as an 11-year-old I learned the importance of journalists telling viewers what happened, why it happened and how to stay safe. It was the day I decided I wanted to become a journalist."


Michael Sanford

     "I was working for a company down by the Embarcadero (close to KPIX) that produced consumer travel reports for TV news.  I'd left early to watch the World Series at my apartment over on Green near Laguna.  After the quake hit, I went up on my roof and saw the Marina in flames.  Grabbed a still camera and hustled down there to take photos.  Most vivid memories: mud flowing up onto the street through the manhole covers (liquefaction!); the collapsed apartment building on Fillmore and Beach with people trapped inside; another building in flames; Marina residents helping firefighters drag hoses from the fire boat; the next morning: residents being given five minutes or less to enter their red-tagged apartments and remove valuables. People throwing things down to their friends.  Everything left behind was later bulldozed."


Debora Villalon
      "When Loma Prieta hit, I was in the San Francisco newsroom of KOFY-TV 20. Our 9 p.m. newscast was still a few hours away. Like everyone else, we were knocked off the air, but we came back on fairly quickly. The station was owned by Jim Gabbert, an engineer at heart, so he had generators on top of generators. Floor to ceiling tape shelves had fallen, blocking the dressing room, so I couldn't get to my makeup, but everyone dug into their purses, and I cobbled together enough cosmetics to get to the set. My co-anchor,  Robert McCormick, and I were on the air continuously until well past midnight. I was five months pregnant and I recall people sneaking me crackers and apple slices!  The next night, after the newscast, I slipped past barricades in the Marina District and into my red-tagged apartment building on Fillmore. My mission: retrieving my brand new maternity clothes, still in their garment bag. Foolish, I know, and my husband was aghast when I told him, but I had to have them. Whatever other tumult was coming, at least my clothes weren't tight.  The next year, Gabbert pulled the plug on his news operation, I moved on to (KGO-TV) Channel 7, and Robert went to CBS radio in Los Angeles. But, there are still some KOFY survivors sprinkled in Bay Area newsrooms today who remember!"

Julie Watts
     "The 1989 earthquake was a pivotal moment in my young life.  I believe it's ultimately the reason I became a reporter. At 9 years old, I remember being glued to the TV that night watching the flames. "The news" made it look like the whole city was on fire.  While I was grateful that we escaped serious damage in San Jose, I longed to be in San Francisco helping the earthquake victims and telling their stories."

Rita Williams
     "Cameraman Tony Hodrick and I were near Candlestick when the shaking started. We raced downtown and
saw cars backed up on the Bay Bridge. We left our car (we could not find it later that night in the dark) and started running onto the bridge as others ran off, yelling that the bridge was collapsing and to get off it. Tony and I continued running onto the bridge and askedeach other whether we would die from falling into the water or from debris falling on us or what. But we never stopped doing what we felt we should do to cover the story. We were the first journalists on the bridge. We passed a police officer on a motorcycle near the entrance and he told us to tell people to stay in their cars so they could back them off. An FBI agent I knew jumped out of one car and asked what to do. We told him what the officer said and he started ordering people back to their cars as Tony and I kept running. Of course, we did not know what to expect, what we all know now. We stayed on the bridge til late and were given a ride off with the last officers, navy sailors from Treasure Island on board the AC transit bus that barely missed falling through the hole in the bridge. Of course, we kept working all night, as everyone else did."

California Channel Hosts Gubernatorial Debate

By Joyce Mitchell
Chapter Governor, Sacramento

      The little station that could! The California Debate - Race for Governor 2014 grabbed viewers and media attention from around the state and nation for one-hour September 4, 2014 at 7PM. The program was produced and carried live by The California Channel out of a small studio in the Senator Hotel across from the State Capitol.                                                                               

      "I considered the debate to be a real golden opportunity to showcase what we do," said The California Channel President John Hancock. "We provide unfiltered, unbiased public affairs information to the voting citizens of California. This was a golden opportunity to provide a gavel to gavel discussion of the two candidates, giving voters a chance to get to know both candidates."         

     The California Channel was started in 1988. On an ordinary day, viewers tune in to see legislative hearings and locally produced political programming. The primary purpose of the channel is to expose viewers to politics and public affairs that shape California. The station does not regularly produce live programming.                     

     So, with all the proposals from media outlets up and down the state, it was mildly surprising that incumbent Jerry Brown (D) and challenger Neel Kashkari (R) agreed upon one that had them debating at The California Channel. The small studio became the arena for the one and only, highly visible gubernatorial debate of the campaign.                

     "The idea literally came from a casual lunch with John Myers," said Hancock. During that July lunch, Myers, who is Senior Editor at the California Politics and Government Desk at KQED, was discussing a possible debate proposal. The brainstorm paid off.           

      "We determined that KQED did not have the capacity to do the TV debate because of scheduling," Myers said. "During lunch with John Hancock, the debate topic came up." Hancock told Myers that he would make his studio available. He said it wasn't large enough for audience participation but that it would certainly accommodate the two candidates.  "That was the beginning of the whole endeavor," Myers said.   

      Myers submitted a KQED debate proposal to both campaigns, partnering with The California Channel, the Los Angeles Times, and Telemundo52. The proposal was accepted by the two candidates.                           

     The clock started ticking. "We got word from the Governor's campaign that there was only one week in September, the first week in September he would be available for debate," Myers said.                                     

     Looking for the best date that would work for the production team, Thursday September 4th was selected without realizing it was kickoff of football season. "There was some criticism that the debate conflicted with the  first game of the NFL season," Myers said. "We picked the date and all along our feeling was that some debate is better than no debate."

     In a short span of two-and-a-half weeks, Myers and The California Channel team pulled off an austere but lively debate that focused on content. "As a political journalist, I felt like content mattered more and that as long as we had a clean television broadcast, what mattered was the candidates talking to viewers. Bells and whistles were less important than good content," Myers said.                                                                                                                                                Myers moderated the debate. Questions also were asked by LA Times Editor-at-Large Jim Newton and Telemundo52 Anchor Dunia Elvir.                                                                            

     "My goal was to have a truly statewide debate," Myers said. "My argument was that we should have the maximum voters possible tune in. The goal was to have statewide partners for a statewide debate. Telemundo came in as a partner because it was always very important for us to represent the Spanish language population."                           

     The debate aired in English and was translated live in to Spanish. "We had a lot of logistical challenges for a television production that was unlike anything our partners had ever done," Myers said. "Our partners were great in figuring out how to overcome those challenges."                    One challenge was bringing the station in to the world of high definition.  As of the end of this past August, The California Channel still distributed programming in standard definition. There was concern stations might be reticent to carry a program delivered in standard definition. A flurry of phone calls and Comcast stepped-in and committed to converting The California Channel to high definition. The transition was still underway Sept. 3, the night before the live debate.             As a nonprofit organization, The California Channel is governed and funded by a Board of Directors from the cable television industry including Charter Communications, Time Warner, and Cox Communications. Board Member Walter Hughes from Comcast Cable was at the helm of the high definition conversion.                                                                        

     "Walter was very helpful in convincing the board of transforming the production over to high definition," Hancock said. "He was also leading the charge to help the board understand the importance of understanding how this debate was a golden opportunity to showcase the cable industry's contributions."                                                                       

     At the end of the day, the one-hour live program, The California Debate - Race for Governor 2014, educated tens of thousands of viewers from northern to southern California and was covered extensively by newspapers. "I think we pulled off an unbelievable production given all the challenges we were facing," Myers said. "I'm very proud of the project."                                                                                                              

     Though Myers admits it was a wild roller coaster ride getting there, live on the air, the program worked. Candidates tackled daunting issues facing the state about drought, high-speed rail, and immigration. And it was all done by the little station that could: The California Channel. "The debate was certainly in the top tier of our achievements," said Hancock.



Day In The Life Of Hawaii Morning News Anchor
Ako Returns To TV To Anchor "Wake Up 2Day" In Honolulu

By Diane Ako
Special To Off Camera

       The question is often asked of me, "What is your life like with an early morning job?"

       It's different, I'll tell you that.

       I wake up around 2:30 a.m

 for a shift that is officially weekdays, 4 a.m. - noon. I say "officially" because it can go longer depending on what news breaks after the show.

       I do my own makeup and hair, and while we have a dressing room at the station, I prefer to do it at home. Once I get in, I read through the scripts (which is a lot for a three hour show) and help write any unwritten parts. There is always something to write.

      We have three producers and an associate producer working behind the scenes. They start as early as 11 p.m. the night before. They find the content for the show by updating any big stories from the night before, and by looking at what's making national headlines.

      Once we're in the show, it moves pretty quickly, especially if there is breaking news or many in-studio guests. It's fun and it keeps us on our toes. In this age of social media, part of our job is to keep the social media pages updated as well, so we post Facebook and Twitter updates during breaks, particularly if it's news people really need to know, like a major traffic accident and road closures.

      It is critical that an anchor team get along well in order to make the show run. I am lucky in that I joined a well-oiled machine with a terrific group of professionals. We all get along on and off air, which is such a blessing.

I'm fortunate that I clicked with my co-anchor Ron Mizutani immediately, and that within a few days of knowing each other, it felt like a long and comfortable friendship. One can't fake that kind of energy - nor predict when it will happen - and it does come across on air.

     After the show, the entire team meets to debrief what went right with the show, what can be improved, and what's coming up tomorrow. Ron and I then immediately go to our desks to start writing any elements that we can for the next day's show.

Most morning anchors in television news are required to get off the set and file reports from the field, which will air on the evening news. The entire on-air staff leaves the meeting and goes into reporter mode after the morning news. There is always a story that I'm researching or working on. If I have a shoot that runs late, I stay until the story is filed.

    Around 1 p.m. I usually get tired and need a nap! When your body is not in sync with the sun's rhythm, everything is thrown off. I could easily work a 12 hour day under "normal" circumstances, but because I get up so early, I get tired much faster.

I choose this shift because I have a second grader, so I can pick her up from school and spend time with her after work. I may be a bit of a zombie, but at least I see her, and it's worth it to me.

    I go to sleep at 6:30 p.m. Other people work out their schedules different ways, but I like eight hours a night, so this keeps me fairly balanced. It is, sadly, too easy to slip back to "regular" life after the weekend, which makes Mondays hard. Therefore, I don't like to stay up past 9 p.m. even on a day off. Consistency is key.

    I have to pick out my outfit and prepare my food for the next day before I go to bed, because that saves me valuable minutes in the morning. I feel like I'm in elementary school when my mom made me do this the night before! I have no social life. I cannot tell you how many evening activities, parties, and events I've turned down because of this.

    However, I love and need it. I love the energy of the newsroom, the type of work I do, and the passion it fulfills in me. I have known since I began this career right out of college that I loved it, and I consider myself lucky that that passion has not diminished over the years.

    I also love and appreciate that from the minute I walk into the newsroom - pre-dawn, mind you! - that I'm happy. I so enjoy seeing my friends here. It's amazing that we are joking and chatting before, during, and after the show - and a nice validation that we like one another and the product that we collaborate on. This feeling is not something I take for granted, and is another big reason why it's well worth it to me.

    I love my job. How many people can go to work and say that?


More News At 10 p.m. In Sacramento
KCRA Adds New Staff, Additional Half-Hour To KQCA Newscast

       KCRA in Sacramento, which broadcasts a 10 p.m. newscast on sister station KQCA My58, has expanded that broadcast from 30 minutes to one hour. 
       The additional half-hour of news on KQCA began in September.
        "Based on the momentum and growth of we've experienced in our 10 p.m. newscast on My58, we believe our audience is looking for more news at 10 o'clock," says Lori Waldon, KCRA's news director.  
       KCRA, which is Sacramento's NBC station, has added Rob Malcolm as co-anchor of the 10 p.m. broadcast. He will anchor that newscast with Kellie DeMarco. Malcolm will also report for KCRA. He arrives from CTV in Toronto, Canada. Prior to CTV, Malcolm worked for Global Television in Toronto, WNYW in New York and WDIV in Detroit. 
Pac-12 Networks Celebrates Second Anniversary

By Kent Beichley,
Chapter Governor, San Francisco

      On Aug. 15, Pac-12 Networks, the innovative TV and multimedia company of the Pac-12 Conference, celebrated its second anniversary. And like most anniversaries, it gave us an opportunity to reflect back on what we accomplished, as well as what we experienced over the past two years. 

      From the outset, Pac-12 Networks has been focused on pushing the boundaries of the media industry and delivering unprecedented coverage of Pac-12 universities, teams and student-athletes to millions of fans worldwide. Access and storytelling are two of our most important pillars as we bring fans and alumni closer to their favorite teams than ever before.

      In the first two years combined, Pac-12 Networks, which consists of one national and six regional TV networks, plus a unified network of digital properties, has leveraged our access to the universities and our robust campus IP network. This model has worked to fuel innovation and produce 1,300 live sporting events and more than 600 hours of studio shows and original programming. The increased exposure for the 12 universities and all of the athletic programs has had a dramatic impact on recruiting, helping Pac-12 teams win a nation-leading 10 national championships during the 2013-14 academic year.

     As much as we have to celebrate, there is no time to slow down. The fall schedule is in full swing and once again Pac-12 teams are competing at the highest levels. Pac-12 Networks will televise 850 live events, including 35 football games, 250 men's and women's basketball games and hundreds of Olympic sporting events. The event count is nearly double that of any other college sports network and will give fans an opportunity to watch some of the most remarkable student-athletes in the country.

    The addition of new technology like LiberoVision, 4K and super slow motion cameras will ensure that viewers experience unique angles, more instant replays, highlights and the highest quality productions.

    In addition to our seven linear TV networks, Pac-12 Networks has created the �first network of digital properties in college athletics designed to connect fans with their favorite teams and universities no matter where they are. Those digital properties include Pac-12.com, the offi�cial athletic sites (OAS) and social media accounts of the universities and Pac-12 Now, our TV Everywhere service. Through all of our platforms, fans can now access and engage with Pac-12 content from anywhere, at any time and on any device.

    With 469 NCAA team titles to its credit, the Pac-12 has earned its position as the Conference of Champions and Pac-12 Networks is proud to bring all of the exciting action to fans everywhere. Pac-12 Networks is the place where champions play.

Gold & Silver Circle Profiles   

GSC Profile Header_new



(Editor's Note: In honor and remembrance of George Reading, who passed away Oct. 8 at his home in Monterey, we are re-publishing a Gold & Silver Circle Profile written about him. This article originally appeared in Off Camera in November 2009.)


       "I always thought Jimmy Hoffa looked like the perfect tough-talking thug. A Damon Runyon character right out of central casting. That is, until I interviewed him. Actually, he was a charmer," says former Bay Area news anchor George Reading.

      The legendary boss of the powerful Teamsters' Union was just one of the many faces that Reading had the good fortune to run across in his 50 years in television news. He worked in such markets as New York City, Washington, D.C., Chicago, Los Angeles and the Bay Area.

An anchor mainstay in the Bay Area in the 1970s, Reading was already in the business nearly 20 years when he came to work in the Bay Area, first anchoring at KTVU in 1971. Three years later, he went across the Bay to KRON.

      Now 80 (his birthday was Oct. 31), Reading is recalling a half-century in television news which reads like an American history book.

      It began for Reading in 1952. Leaving his native Providence, Rhode Island, he became a deejay at radio station WFNS while taking classes at Elon University in North Carolina. "It helped pay for college," he says.

In 1953, Reading began his journalism career at WSJS radio and TV in Winston-Salem, North Caro- lina, where he also staffed a United Press news bureau. Four years later, he became an anchor for a station in Albany, New York, that was owned by Capital Cities. During the next four years, he was the station's news anchor and news director.

     "What I got paid then wouldn't put food on the table today for a week," Reading jokes.

At one point, Reading found himself in a studio timing the CBS radio broadcast of the network icon, Lowell Thomas, who had just returned from a ski trip to the Adirondacks.

     "I sat in the studio with a stop watch," Reading recalls. "At the appropriate moment, I nervously announced 'This is the CBS Radio Network'. I guess it goes down as my network debut."

In 1960, Reading was hired by General Electric to produce a series of documentaries for WRGB-TV in upstate New York.

     "I got to cover the Presidential campaigners (Richard Nixon and John F. Kennedy) and New York governors Averell Harriman and Nelson Rockefeller," he recalls. During that time, Reading also interviewed San Francisco native Isaac Stern after his successful attempt to keep the wrecking ball from knocking down Carnegie Hall. Reading also sat in Capt. Ed Beach's quarters aboard the USS Triton upon his return from his historic circumnaviga- tion of the globe underwater following the route of Magellan.

     One of Reading's favorite interviews was with Mahalia Jackson. Reading met her when she was visiting western Massachusetts and staying at a large hotel at the same time a jazz school was being held.

     "I was surprised when she told me she couldn't read a note of music," Reading says, "but she quickly assured me with a twinkle that her piano accompanist did. Then she asked, 'would you like me to sing for you?' Wow, would I!" She did.

     "When Mahalia Jackson stood in front of the mike (singing) 'He's Got The Whole World In His Hands'," Reading says, "that large hotel lounge quickly be- came standing room only."

Reading once interviewed Norman Rockwell, calling him an artist. Rockwell corrected him, insist- ing he was an illustrator. "History remembers Rockwell differently," he says. "He's an American original, the iconic painter of an ethos, a period of grand American nostalgia."

     Reading worked at WNEW in New York City in the early-to mid-1960s, and was boarding his commuter train when the stunning news hit the nation that President John F. Kennedy had been assassinated. From there, it was a short stint in St. Louis that would make way for a position as manager and correspondent of the CBS-TV stations news bureau in Washington, D.C. Reading's work spanned the turbulent 60s, including the Democratic National Convention in Chicago, in 1968.

    In 1971, it was the Bay Area's turn. Reading spent three years at KTVU's first Jack London Square studios, part of the team that helped Chan- nel 2 - then an independent station - receive its first-ever EmmyAward for best newscast in the Bay Area. That team included co-anchor Marcia Brandwynne, sports director Gary Park, weather- man Bob Wilkins (also of late-night Creature Features fame) and then-reporter Dennis Rich- mond.

    During his time at KTVU, he also worked on two monumental, ongoing Bay Area stories: the assassi- nation by the Black Panthers of Oakland schools superintendent Marcus Foster in 1973, and the kidnapping of newspaper heiress Patricia Hearst by the Symbionese Liberation Army.

    In 1975, Reading left KTVU for KRON, then an NBC affiliate, co-anchoring the news with Bay Area television news veteran Fred LaCosse.

    The anchor team would last two years, until Reading's contract was bought out one evening between newscasts.

    "It was a shocker," he recalls. "I would come to learn a lot more by being fired than by being hired. It was a tough lesson in knowing who you really are." Ironically, several years later, while working at KTTV in Los Angeles, KRON offered the anchor desk to Reading again, this time at double the salary.

In 1982, Reading won a Golden Mike award from the southern California chapter of the Radio Televi- sion News Directors Association for best reporting at KTTV for his Campaign Close-up series. In 1985, he was honored by Sigma Delta Chi for his documentary on northern Ireland's The Troubles, which shed light on the bloody sectarian civil strife that plagued the northern half of that nation. In 1998, Reading was inducted into the Silver Circle.

     Reading had short stints at stations in Sacra- mento, and also in San Diego, where he co-an- chored the news on KUSI-TV with another Bay Area television news luminary, Roger Grimsby. Reading also anchored at KMST (now KCCN) in "a kind of semi-retirement."

    With Reading's commercial television career at a crossroads, he signed on to host, report and pro- duce a new PBS show, California Heartland, about the state's biggest industry, agriculture.

    "It was the perfect coda to my career," he says. "The culture in public broadcasting is different than commercial broadcasting. The working culture is different."

    In 2002, Reading was diagnosed with a rare form of cancer, becoming a patient at the Mayo Clinic. He retired in 2003 - his 50th year in broadcasting. Today, he lives on his beloved Monterey Peninsula, enjoying life and doing occasional voiceover projects through his firm, Voice Works.

    In his spare time, Reading enjoys traveling. He also works as a docent at the Monterey Bay Aquarium and as a counselor for senior citizens.

    "Nothing in those 50 years was more of an honor than in 1998, when I was inducted into the Silver Circle," he says. "There is no finer honor in the end than the recognition of your colleagues."

    Kevin Wing is a San Francisco Bay Area-based producer for ABC News' Good Morning America. He also serves as editor of Off Camera and as vice president, San Francisco, on the Board of Governors of the San Francisco/Northern California Chapter of the National Academy of Television Arts and Sciences. Tweet Kevin @KevinWingABC
Soundbites/Kevin logo


For years, we've watched Jeanette Pavini on Bay Area television, first as the longtime consumer reporter for KPIX 5 in San Francisco, then as host and executive producer of The Real Deal. She eventually became a force in Silicon Valley after joining KNTV NBC Bay Area in San Jose. She has since gone national, as a special reports correspondent for USA Today, and now, with a new, exciting gig with The Hallmark Channel! And, the sound of wedding bells will soon be in the air! Want to know more about her? Here's your chance!


Where did you grow up? 

I grew up in San Francisco, fourth generation!  Born at Children's Hospital (Now CPMC) and raised in the outer mission.


Do you have siblings?  

There are five kids and I am the baby of the family.


What were you like growing up as a child?

When I was really little, I was shy. I would hide behind my mother anytime anyone stopped to talk to her. I was terrified of Santa and there isn't one photo of me on his lap! It was fun where I grew up. Lots of kids and we just played outside until we heard our mom's yell "DINNER". I had quite an imagination and in grammar school I did all my homework and listened to my teachers! With a last name like Pavini you can imagine that we grew up with a heavy Italian influence. My parents are lovely and tried to always teach us the importance of kindness and helping others. They had 7 mouths to feed, private school tuitions and all the other costs that come along with living in SF. I grew up learning the value of a penny...literally!


When did you first realize that you wanted to be working in television?  

When I was in high school I got in a lot of trouble for talking in class. The den of girls, Sister Rita Marie, called me into her office.  She said, "Miss Pavini, we are going to make that voice of yours work to your advantage."  So, she entered me into The Voice of Democracy student speaker contest. I practiced with her day and night and won! I remember thinking that 26 little letters in the alphabet create all these words; that form sentences and tell a story. I feel in love with using words to get a message across. I entered 9 student speaker contests and placed in all of them. I knew I wanted to get into some type of work in broadcast journalism. Sister Rita Marie passed away several years ago, but when I won an Emmy for The Wireless Runaround, I walked off the stage and held it up and said 'This is for you Sister Rita Marie".  There is something to be said for a teacher who can take what has you on detention daily and turn it into something that cultivates a passion.


You're breaking the hearts of many men out there in TV land with the announcement that you are engaged! Congratulations! Tell me about the lucky guy, and when's the big day?

That is very sweet! I am a lucky gal and he had me at Hello! Tom is a doctor specializing in high-risk pregnancies and genetic disorders. But he also occasionally plays the base guitar in a band and is the easiest going guy with a big heart. We got engaged in June while we were in Italy on a rooftop overlooking all of Florence at sunset. A highlight to that magical evening was calling our 90 year-old Italian parents to tell them the news! Not sure when the big day is yet, but we sure are enjoying this time.


Where was your first job in TV? What was it like there?

I worked for a show called "Inside City Limits".  Rick Villaroman was the host and producer. I did segments on interesting people in the Bay Area doing things to help the greater good. It was wonderful working with Rick and I will forever be grateful that he had me on his show. It aired on Bay TV and that helped get my foot in the door for a show they were producing called "All Consuming".


Who has inspired you in your career? 

Inspiration comes from those who work in this business and are grace under pressure.


Who has inspired you as a person? 

I have had the privilege of interviewing many unsung heroes. People that are doing things in their everyday lives to help create change.  They aren't famous or rich, but they are inspiring. After those interviews I would always walk away feeling encouraged and hopeful. They inspired me to tell more of their stories.


Tell me about your years at KPIX 5 and NBC Bay Area?

When I started at KPIX they didn't have a consumer or investigative unit. I started doing a couple money saving segments a month, then a couple a week and it blossomed into a role as their full-time consumer reporter. We built ConsumerWatch and our team did great work. Our unit helped a lot of people, we shed light on unfair business practices and created change. These segments evolved into a 30-minute show, The Real Deal, which ran for about 6 years. I was able to do some investigative work which aired on 30 Minutes Bay Area (a show created by Don Hewitt) and produced by the brilliant Craig Franklin. That was a highlight because we really had the opportunity to dig deep. I will be forever grateful for my years at KPIX and to Dan Rosenheim for giving me a chance. Not only did he\KPIX give me an opportunity but a launching pad to the work I am doing today. Much of what I learned at KPIX I have applied to the stories I do for The Wall Street Journal Digital Network and MarketWatch.


After I left KPIX, I worked with the sales team at NBC Bay Area on airing The Real Deal. We aired the show for 2 more years and then I decided to put my focus on other projects. Occasionally, I would also do money saving segments on some of their newscasts. They are a very talented and very nice group of people!


What's your favorite ice cream flavor?

Is that a trick question?  Only one flavor?  Okay, if I must pick Chocolate, Chocolate Chip!


You've worked in television news here in the Bay Area, and you were, for many years, the host of The Real Deal. What was that like?

For about a year I had pitched taking the segments we were doing on KPIX and doing wraps to create a 30-minute show that could air on our sister station. Then one day I was brought in to meet one of the VPs from NY that was out visiting. At that moment, a package I had done on saving money on a remodel was airing. I pointed to it and said, "See that segment. It will get more web traffic than anything else tonight. We need to take all of these segments, do wraps and have a show", and he said let's do it. I loved working on the show. After a year it switched over to airing on KPIX.


How do you spend your weekends?

We are pretty low-key. We always say on Monday, "Let's go up to the City for dinner and dancing this weekend" Then by Wednesday it's let's just do dinner...Friday comes and it's "how about we put something on the grill and watch the game at home" and we are perfectly happy doing so! We also have a little vineyard in Sonoma County, so we try to escape up there as much as possible!


You've not only worked in front of the camera for TV, but you've done some acting as well, for TV as well as for the big screen. What's that like?

Acting has always been something I love to do. I started in my early twenties. While I was freelancing as a reporter, I was making my living as a commercial actress. Then when I went into news I left that behind. Since I work for a variety of media outlets and on several projects, I am able to fit acting back in. I just finished working on a movie staring Christopher Lloyd. It was wonderful and I had some great scenes. And guess what? I played the part of a reporter!


What charitable organizations are nearest to your heart? 

Several years ago I read an article in Redbook on their Woman of the Year. She had started a program where they would help rescue and shelter young girls who had been forced into sex trafficking in India. But what amazed me about her story is that she and her husband who both were successful business people took all of their know how and taught these girls to become self sufficient business women. One by one they changed their lives. I connected with her and told her someday I wanted to do a documentary on her organization.  3 years ago I completed an 8-minute short documentary on human trafficking and the work she is doing to create change. The film is called, "From Hell To Heaven" and the non-profit is Made By Survivors.


I am also involved with The Crohns and Colitis Foundation and on their board. This non-profit is very near to my heart.


Perfect meal for dinner? 

One that I don't burn...seriously!


Any guilty pleasures? 

Anything chocolate...


Do you have any professional mentors?

When I started at KPIX, I was walking off the elevator one day and Andrew Shinnick was walking in.  As we passed each other he said to me "Pavini, you and I are going to be attached at the hip" I was to go under his wing and he taught me so much about reporting, writing and storytelling. His red marker with corrections and changes covered many of my first scripts I turned into him. He always said, "You have to make the best possible sausage in the time you have to make it" So in other words, take all the ingredients (interviews, data, broll, graphics) and tell an accurate story, just make sure it gets into editing by 3 to hit at 5!


I also have a lot of respect for Jeff Harris and Sandy Lee who were my producers for many years. I greatly admired working with Craig Franklin.  He is grace under pressure, a brilliant storyteller and most importantly kind.



What do you do to relax?  

I will admit I love watching TV!  There are so many good shows these days.


Who is your favorite television journalist? 

Locally Juliette Goodrich!  She is a friend and she is a pro.  Calm, trustworthy and fun to watch. Nationally I like Anderson Cooper. I think he has a wonderful way of asking a direct question in an indirect way. He also cares about the big picture.


I'd like to know more about Real Deal Digital. It sounds like you've got a very successful production company. What's the secret to your success?

I have been extremely fortunate with the work my production company has been able to do. The secret to its success is we have fun doing the work and we all get along. Once you have that in place you are able to create the best work because you have zero drama to deal with. I put together talented teams of producers, photographers and editors to handle a variety of production projects. I basically executive produce the projects, so I oversee the development and then handle the business end of dealings. But I continue to report for various media outlets. For the past 5 years I was living a week a month in New York and reporting on various shows. Now I am working for a show in Los Angeles two weeks a month.  


Favorite read? San Francisco Chronicle, or USA Today? 

I am a special reports correspondent for USA Today, so I am going with them!


What's your favorite TV show?

Well, my DVR has The Good Wife and Ray Donavan set. Homeland is probably my favorite show. And of course 60 Minutes.


See any good movies lately? 

I recently watched my two favorite movies again: Bobby and Awakenings.


Personality-wise, are you more of a goof than you are serious?  

I think it depends on whom I am around. But overall I'm probably more serious but I don't really take anything too seriously!


If you could do it all over again, is there anything you would change about your life? 

Well, because I am very grateful and happy in my life now I would say that if anything had been different along the path I may be in a different place...and I really like this place. But I think most of us can look back and think of things we would have done differently...especially if you are a parent!  I have had a lot of ups and downs like most of us.  Life brings a lot of ebbs and flows. But since I can't change anything from the past, hopefully I will be aware and not make the same mistakes again!


Favorite vacation destination? Where have you yet to travel to?

Well, Heaven on Earth to me is Italy. Tom travels about half the month to other countries, so I tag along for the fun spots!


During your career, has there been a story or stories that you've "owned" that, up to now, has defined who you are as a journalist? 

When I was at KPIX I received a letter from a young woman whose cell phone had been stolen and over $20,000 had been charged to it. Her wireless carrier told her she was liable. The truth is, in California she wasn't liable. We aired her story and Pandora's box was opened! Over a period of 3 years our team dug really deep into this story. It involved politics, the CPUC and so much more. We did about 15 stories, 2 half hour specials and a segment on "30 Minutes" on how the wireless industry was not following the law and consumers were paying the price. The series was called The Wireless Runaround. We brought it to the AG's office. For a about a year, I would call them every week and say "We are handing all of this research, data and facts over to you on a silver platter....and yet you are doing nothing about it. If nothing is done, my next story is how we handed all this information over to the AG and nothing was done about it!" The next week they did something about it and filed charges against one of the largest carriers. The carrier settled with the state, paid a $500,000 fine, had to pay back all the consumers who had paid for unauthorized charges and they had to change the wording on their contracts. The story also got a bill sponsored by Senator Speier on the governor's desk, but it was eventually vetoed. Here's what I loved about this story: one 24 year old girls voice was heard, we told her story, it inspired others to tell their stories, together we created change. That is the beauty of journalism.


In addition to working on The Wireless Runaround we also did a story, Liar Loans. It aired about a year before the economy crashed and everything that was predicted would happen: happened! We won a National Headliner for the story and when I read the judges comments they said, "We had no idea this is going on."


I also recently did a video series for USA Today on military widows being denied benefits that their husbands paid into, unless they remarry between the age of 55 and 57!  Yes, you read this correctly!  Of all the stories I have ever done, this is by far the most perplexing.  This group of widows call themselves, The Gold Star Wives. They have received hardly any media coverage and are fighting an uphill battle.  I did a two part series and was humbled by these women.  What is happening to them is so unfair. Because of the wording in the law, a law that was intended to protect them, they are suffering the consequences.  Recently, I was invited to Washington D.C. where I was presented with an award at the House of Representatives by the Gold Star Wives. Telling their story was a privilege. 


Favorite music? What's in your iPod (if you have one) or collection of CDs?

My favorite music is what I call fun opera, like The Three Tenors.  Lately I have been downloading a lot of Italian Mambo music.  Trust me, you don't want to be driving with me without your own iPod.


Wine tasting, or a cold bottle of beer? 

Wine tasting: it goes better with chocolate.


What's the craziest thing you've ever done? 

I don't know...I am not one for jumping out of planes or taking any risks. I'm stumped on this one!


Favorite spot in the Bay Area?

My heart will always be in San Francisco, particularly North Beach


How important is social media to you?

Personally, I am not a social media person but I know the importance. I have a book coming out and social media is so important to the publishing world.  I only post on FB about twice a year. I see people that post every detail to their day and I can't believe they have the time to do so! I think overall one of the benefits to social media is you can reach a lot of people at once and important messages can get attention. It's also fun at time to see what old friends are up to.  


In next month's Soundbites: 

In November, learn more about popular KPIX 5 weather anchor Brian Hackney.



     Kevin Wing is a San Francisco Bay Area-based producer for ABC News' Good Morning America. He also serves as editor of Off Camera and as vice president, San Francisco, on the Board of Governors of the San Francisco/Northern California Chapter of the National Academy of Television Arts and Sciences. Tweet Kevin @KevinWingABC

The Health Reporter

health rep header


Why You Need a Strong Core


If you were to ask how you could quickly reverse the aging process, I would suggest you start by developing your "core". Your core spans muscles, bones, and joints in your abdomen, back, buttocks, sides, and hips/pelvis. Weak, tight or unbalanced core muscles can affect your ability to move, work, function independently, and enjoy physical activities.

The major core muscles to strengthen are your:

  1.  Abdominals - Stabilize your core, twist your trunk, and allow you to bend forward at  the waist and to each side.
  2.  Back - Stabilize your core and allow you to straighten up, bend backward, forward, and to each side.
  3.  Hip Adductors - Pull your thigh towards the midline of your body.
  4.  Hip Flexors - Stabilize/rotate your pelvis, stabilize your body when you stand, and allow you to bend at the waist and hike up each leg.
  5.  Gluteals or "glutes" - Extend/rotate your hip, rotate/abduct your thigh. (Abductors push your thigh away from the mid-line of your body.)


  • Makes it possible to stand upright and move on two feet which enhances your balance and stability.
  • Is essential to sit and move (e.g., walk, jump, dance, and run).
  • Helps prevent falls.
  • Distributes the stresses of weight bearing which protects your back and reduces back pain.
  • Improves athletic performance. (Powerful, rapid muscle contractions start from the center of your body out.)
  • Improves posture.
  • Enhances arm and leg function which helps build powerful arms and legs.  


Basic everyday tasks call on your core to do the following, such as:

  • Bend to put on your shoes
  • Pick up an item off the floor
  • Turn to look behind you
  • Walk up/down stairs
  • Sit in a chair and get up from a chair
  • Stand still
  • Reach overhead
  • Bathe or shower
  • Vacuum, mop or dust
  • Mow the lawn or work in the garden


Core exercises don't require special equipment or access to a gym. You can even do them in your office, but PROPER FORM is essential to targeting the right muscles and preventing injury. If you're a beginner, deconditioned or have orthopedic limitations, seek the advice of an exercise physiologist to perform modified versions of these body weight exercises and ensure proper body mechanics. For the more advanced, add resistance (weights) to each exercise. Some classic core exercises include:

  1. Planks (a.k.a. front holds or abdominal bridges), side planks and other plank variations
  2. Hip bridges, single leg bridges and other bridge variations
  3. Squats
  4. Lunges (forward, reverse, lateral, mobility, and walking lunges)
  5. Push-ups, push-ups with lat rows
  6. Pull-ups and/or inverted rows (a.k.a. reverse bench presses)
  7. Standing overhead presses
  8. Vertical chops

      Karen's Fit Tip: Think of your core muscles as the sturdy link between your upper and lower body. But remember it's not all about strengthening your abs (such as doing hundreds of sit-ups) or you'll end up with a weak back. A healthy body is a 'balanced' body. If you work on abs, you need to strengthen opposing muscles or you set yourself up for injury. A sound core program works ALL core muscles.


     Karen Owoc is the TV host/producer of The Health Reporter™ and a former NATAS Governor. She is a speaker, writer and TV/Radio guest expert on healthy living and anti-aging fitness. Karen works as the Cardiac Rehabilitation Clinical Exercise Physiologist at the San Ramon Regional/John Muir Medical Center.

The Yoga Corner


Listen Inwardly and You'll Always Be Right

      Pssst. I want to tell you a secret.
      Your body is your best teacher.
      Say it with me, this time out loud.
      My body is my best teacher.
      My body is my best teacher.
      One more time (hey, tv people like the rule of 3's).
      My body is my best teacher.
      Great. I could end this article here but I'm an investigative reporter which means my scripts tend to run a bit longer. In the first installment of this column, we talked about breath. At it's core, yoga is breath. Every inhalation is a chance to connect with the present moment. Every exhalation is a chance to soften or let go. When I talk about yoga, I like to start with the breath because we're all breathing all the time anyway. Yoga is simply learning to consciously breathe. In our second installment last month we talked about alignment. Alignment is critical from a foundational standpoint to avoid injury. This month, we're tackling a third foundational concept that is actually probably the most important - learning to listen inwardly. In other words, learning to listen to your body. Your body is your best teacher.
      Our bodies give us cues all day long; hunger cues, thirst cues, stress cues, happiness cues and so on. Some are more obvious than others. When you're about to go live at 5 with breaking news and you skipped lunch, a loud growl from your stomach is a pretty obvious hunger cue. Others are more subtle. That nagging pain in your knee might be more than a residual running injury.
     So, how do you learn to listen inwardly and why does it matter?
     Listening to your body means getting out of your head. It also means getting curious. That is good news for this audience. Journalists are naturally curious so it seems it might be easier for journalists to explore inwardly.
    1) Start by asking yourself high mileage questions - How do I feel? What is this feeling or sensation in my body trying to tell me? What am I really hungry for right now? What would nourish me? What do I need? These are questions you can ask yourself on a yoga mat, in the field or at your desk. It's all the same.
    2) Decide how to move from where you are - Once you determine where you are and what you need, decide how to move or not move. This could mean pushing harder or softening and backing off a bit. It can also mean staying exactly where you are. From a yoga standpoint, we're talking about deepening or softening in a posture. But again, you can apply this same logic anywhere in life. Honoring your body means letting go of your ego. It's a shift in thinking from what you might have done in the past or what you think you should be doing in the future, to what you feel free to do right here, right now.
   3) Identify pain vs. sensation - A lot of what we identify as pain in yoga or elsewhere is actually sensation or feeling. Pain is sharp and sudden. From a yoga standpoint, a sharp, sudden sting or twinge is definitely a sign to back off. Sensation is different. Sensation can usually be described as discomfort. Sitting with and breathing through discomfort can be a good thing. Rather than numbing it or moving to avoid it, yoga teaches us to be present to it and move through it. There's a beautiful saying in yoga, "The pose begins when you want to leave it." When the sensation of discomfort starts to kick in, that's when you begin to scratch the surface of what's really going on in your body. Once more, this concept is applicable off your yoga mat. 
    In yoga, a teacher or instructor is just a guide. Your body is your best teacher. Only you will know how you feel and what you need. Both will change from day to day. Some days you may feel flexible and vibrant. Other days you may feel tight and dull. One is not better than the other. Letting go of your ego means listening inwardly. If you listen to and honor your body, you will greatly reduce and likely eliminate the risk of injury.
    Next month, we'll start to put it all together with our first yoga posture! Don't be nervous, the word 'gentle' is actually embedded in this particular posture's name. I believe it's also a great one for demonstrating the relationship between your breath and your body.
    Yogis and yoginis, as you navigate the news this coming month, remember to listen inwardly. 
    "At the center of your being you have the answer; you know who you are and you know what you want." - Lao Tzu 

    Melanie Woodrow is an investigative reporter at KTVU Channel 2 and a certified yoga instructor and health coach. She is also on the Board of Governors of the San Francisco/Northern California Chapter of the National Academy of Television Arts and Sciences. Have a question or suggestion for a future column? Tweet Melanie @MelanieWoodrow
What I Did Last Summer
California College Student Interns At Hawaii Station

By Taylor Preza

Special to Off Camera


      Ever since I can remember, in the third grade, as I woke up every morning to get ready for school I would get out of bed, make myself breakfast and watch the morning local news on television. I would go to school and share everything I learned from the show with my friends. But they would just look at me like I was crazy. It was from that moment, that I knew I wanted to become a news reporter. Growing up, I was just so intruiged by the news. Finally, eleven years later, I have received the amazing opportunity to take my first step into making that dream a reality. 

     This summer, I had the pleasure of interning at Hawaii's number 1 local news station, Hawaii News Now. I was raised on Oahu but am currently attending California State University, Los Angeles for my Bachelors in Broadcast Journalism. Every summer I come back home to paradise for my break. And this time, through some local connections I was able to land an internship at the news station!

Taylor Preza
Student Interned at Hawaii News Now

Words cannot express how grateful I am for the amount of experience I have gained here at Hawaii News Now.      I learned everything from how the assignment desk runs, the importance of communication and meeting deadlines, how the control room works, to the tasks of a reporter. 

     During my time here, I came in with the objective of just learning the duties of a reporter, but found that I was limiting myself. Throughout the internship, I learned how not only how a reporters life may be like, but also the busy exciting lives of the hardworking people who work behind the scenes. I got to work with the day crew, night crew and even the weekend crew! 

     I was fortunate enough to be taken under Brenda Salgado's wing at the assignment desk. She taught me some of her duties as the Assignment Manager. At the desk I learned how to answer phone calls, listen to the scanner and pretty much manage what reporters go with what videographers in what car. I even got the chance to conduct some interviews where portions were used in the actual news show.  

I even received the chance to work with the social media crew. There, Rich, Nicolle and Ian taught me how to write up and post web stories for both the main website and community calendar. It gave me a chance to really practice and blossom my newswriting skills.

    And, about mid-way through my internship one of the Sunrise producers Ryan Wilson, asked me if I wanted to come into the morning show to see how the different crews operate. I knew I had to take this exciting opportunity even though it meant waking up at 2am in the morning! From Sunrise, I learned how the control room and audio booth operates during a show. Let me tell you, that was about the most hectic thing I have ever seen in my life. There is way more that goes into making the show than you think. It really amazed me how everyone in the control room was able to communicate so well when setting up and taking the next shots that the viewers at home see. 

    I have learned so much at the station but I would say the most rewarding moment was when I was able to use my internship to raise awareness about the Moyamoya disease by writing an article about a fellow classmate who was diagnosed this summer. Friends and family of Taylor Ann Hiraki were putting together a fundraiser to raise money to send her off to get the unique surgery in the mainland.

    When I came across the Facebook posts about her situation I knew I had to utilize my internship to do something about it. I wanted to help and I knew it would be something interesting to write about for our news station.

    Once my article went up on the website, it had gone viral throughout Facebook and it made me feel so happy to see it going around, raising awareness about Taylor's situation as well as the disease itself. Taylor's surgery was a success and tickets to the fundraiser were sold out. 

    It was that moment that reassured me, this is exactly what I want to do. To bring awareness to the community was one thing, but to know that you had helped to make a difference was another. 

And that really showed me that this is what Hawaii News Now is all about. The hardworking crews a part of this amazing station do their job to not only inform the public, but to make a difference. And to actually be a part of that this summer, was truly an experience I will never forget.  

    Hopefully one day in the future, I will have the opportunity to come back to rejoin this unique team! Until then, I will be heading back to LA to continue my studies!


On The Move


      Kira Klapper joins KNTV NBC Bay Area in San Jose as Saturday morning anchor of Today in the Bay. Previously, Klapper was a reporter/anchor at KGO-TV ABC7 in San Francisco.


      Chris Nguyen joins KGO-TV ABC7 in San Francisco as a reporter in its South bay Bureau in San Jose. Nguyen will also ao-anchor the station's Saturday morning newscast with Katie Marzullo. Nhuyen leaves KXTV in Sacramento.

      Sandra Bermudez joins KSTS in San Jose as a reporter. Previously, Bermudez was an anchor with KUVN in Dallas. 


      Jasmine Viel, an anchor at KION in Salinas-Monterey, left the station last month. She and her husband are moving to Los Angeles.


      Kathy Park joins KCRA in Sacramento as a weekend anchor. She will also report weeknights for the station's 10 p.m. newscast on KQCA and KCRA's 11 p.m. newscast. Prior to KCRA, Park worked at WJLA in Washington, D.C.


      Brian Heap joins KCRA in Sacramento as a weekend anchor. He will also report weeknights for the station's 10 p.m. newscast on KQCA and KCRA's 11 p.m. newscast. Prior to KCRA, Heap worked at KWCH in Wichita, Kansas. 


      Michelle Dapper joins KCRA in Sacramento as a sports reporter and anchor. She leaves KHQ in Seattle.


      Linda Mumma joins KCRA in Sacramento as a reporter in its Modesto bureau. Mumma last worked at KFSN in Fresno.


      Got a new gig or a promotion? On The Move and Off Camera would like to spread the word!  Please drop us a line at kevin.offcamera@gmail.com and let us know!  



Off Camera

    Kevin Wing, Editor 

the board of governors




  Keith Sanders, San Jos

  State University

Vice President, San Francisco: 

  Kevin Wing, ABC-TV/"Good

  Morning America"  

  Vice President, Sacramento: 

  Cynthia Zeiden, Zeiden


Vice President, Fresno: 

  Kim Stephens, KMPH FOX 26 

  Vice President, Hawaii

  Pamela Young, KITV 4

  Vice President, Reno: 
    Terri Russell, KOLO 8
    Alison Gibson, Media Cool
  Past President:

  Javier Valencia, Consultant


national trustees:

Linda Giannecchini, KQED 9

(National Awards Chair)

Alison Gibson, Media Cool

(National 2nd Vice Chairperson)

Cynthia Zeiden, Zeiden Media

(National Program Chair)

Steve Shlisky, KTVU Channel 2  (Alternate) 



Zara Arboleda, KGPE CBS 47

Kent Beichley, KRON 4

Wayne  Freedman, KGO ABC 7 

Luis Godinez, KDTV Univision 14

Richard Harmelink, KFSN ABC 30  (Nominating Chair) 

Pablo Icub, KUVS Univision 19

George Lang, The Big Picture

Da Lin, KPIX 5

Terry Lowry, LaCosse Productions  

(Gold & Silver Circle Chair) 

Sultan Mirza, KPIX 5 (Webmaster) 

Jen Mistrot, KPIX 5

Joyce Mitchell, 4 U Productions

John Odell, CCSF Emeritus

(National Rules Chair) 

Ross Perich, Trainer Communications

Greg Rando, KTVU Channel 2

Brenda salgado, KGMB/KHNL, Hawaii News Now  

Sandy Sirias, KFTV Univision 21

Matt Skryja, AAA 

Stephanie Stone, KFSN ABC 30

Karen Sutton, Beyond Pix Studios

David Waxman, KRCB 22

Melanie Woodrow, KTVU Channel 2 

Alice Yu, KVIE 6


committee chairs:


  Cynthia Zeiden, Zeiden Media 


  John Catchings, Catchings & Associates

  Linda Giannecchini, KQED 9 


  Julie Watts, KPIX 5


  Steve Shlisky, KTVU Channel 2 


  Jim Spalding, Spalding & Company  


   Mark Pearson, ARC Law Group  


  Kym McNicholas, Kymerview


  Patty Zubov, Platonic TV


execUtive director:

Darryl R. Compton, NATAS 

Quick Links
Like us on
Follow us on
Do You Remember?
Can you name these three individuals?
Hint: Two of them are members of 
the Gold Circle 
and the Silver Circle.


In last month's Off Camera, we asked you to name this young reporter.  She is longtime KPIX 5 
anchor and reporter 
Barbara Rodgers, an inductee of the 
Silver Circle Class of 2002!

Contact Information:

National Academy of Television Arts & Sciences
San Francisco/Northern California Chapter
Darryl Compton,
Executive Director
4317 Camden Avenue
San Mateo, CA 94403-5007
Phone: 650 341-7786 or 415 777-0212
Fax: 650 372-0279


The name "Emmy�" and the graphic image of the statuette, are registered trademarks of the National Academy of Television Arts & Sciences.