February 2020 newsletter
President's Message
Greetings all!

So much is happening! NAWBO-CA has signed on to co-sponsor SB 873, the Gender Equity (Pink Tax) bill by Senator Jackson.

Studies have confirmed the existence of a “gender tax” or “pink tax”: a practice in which businesses charge more for products marketed to female consumers than they charge for products marketed to male consumers, even when the two products are essentially exactly the same. SB 873 seeks to repeal this gender tax by prohibiting gender-based price discrimination for consumer goods sold in California.

A December 2015 report by the New York City Department of Consumer Affairs, entitled “ From Cradle to Cane: The Cost of Being a Female Consumer ,” found that 42 percent of the time, women’s products cost more than similar products for men and on average cost 7 percent more, including:

▪ 7 percent more for toys and accessories;
▪ 4 percent more for children’s clothing;
▪ 8 percent more for adult clothing;
▪ 13 percent more for personal care products; and
▪ 8 percent more for senior/home health care products.

SB 873 is consistent with California’s longstanding commitment to equity for consumers. For 60 years, the Unruh Civil Rights Act has prohibited business establishments from discriminating against any individual on the basis of certain characteristics such as sex, race, and national origin. In 1995, California elaborated on the Unruh Act by enacting the “Gender Tax Repeal Act” by specifically prohibiting businesses from charging female consumers higher prices than male consumers for services of a like or similar kind, unless the price differentials could be justified on non-discriminatory grounds, such as the amount of time, difficulty, or cost involved. 

The gender pay gap, according to a study by The Center for the Advancement of Women at Mount Saint Mary's University in Los Angeles and published in its 2019 Report on the Status of Women and Girls in California, women in this state make 89 cents for every dollar men earn, and among women of color the discrepancy is more glaring. For each dollar earned by white males, Latina women earn 43 cents, African-American women earn 60 cents, and Asian-American women earn 75 cents.

Data gathered by the Assembly Committee on Consumer Protection, Governmental Efficiency & Economic Development showed that gender discrimination in the pricing of both products and services resulted in each adult woman in California paying a gender tax of approximately $1,351 every year, or about $15 billion statewide. This, combined with the gender pay gap, creates discriminatory pricing that systematically deprives women of an equal opportunity to succeed.

The Gender Tax Repeal Act was an important step toward greater economic equity for female consumers in California. However, that act did not prevent businesses from charging discriminatory prices for goods. As a result, in too many instances, California female consumers continue to pay more than male consumers for the same products. SB 873 would address this shortcoming in the law, thereby fully repealing any form of pink tax.

Also, we’ve taken our Advocacy training “on the road” thanks to our Presenting Sponsor SoCal Gas. In April on Friday the 17th at the Discovery Cube OC we’ll have an Advocacy best practices luncheon and NAWBO-LA and NAWBO-OC speakers and elected officials will be in attendance. Please join us if you can!

Lastly and importantly, our Propel 2020 website ( www.nawbopropel.org ) and registration are online. Be sure to come to the conference and see Women in Power (that means you!) and what we can accomplish together!

As always, my thanks to our tireless and brilliant board members for all you do. And thank you to each and every one of you in the #NAWBOcommunity for your energy, spirit and accomplishments!


- President, NAWBO-CA
- Past President, NAWBO-LA
- Founder & Creative Director, Lentini Design & Marketing, Inc.; DBE, WBE, SBE, SB, SLB, EBE, VSBE
- Governor-Appointed Board Member, California Workforce Development Board
Propel News
Registration is open!

Please join us in Sacramento at Propel 2020, May 4 & 5. For more information, please visit nawbopropel.org - and if you're ready to go, feel free to register now .
Legislative Update
Update on AB 5 (independent contractor) clean-up legislation

Please find here a list of bills pertaining to the independent contractor issue (AB 5) that have been introduced so far. We can expect to see several more bills that will make technical or substantial revisions by February 21st, the deadline for bills to be introduced in 2020. Stakeholders including investment advisors, commercial fishing, photographers/photojournalists, among other industries are expected to sponsor legislation to exempt their industries as well.  
Register today: Multi-Chapter Retreat on March 27
Four California chapters - Ventura, Santa Barbara, Central Coast, and Bakersfield - are planning a “Tri-Anything Retreat” for Friday, March 27 and all NAWBO members are welcome!

The half-day retreat will be an opportunity to meet, network and learn with NAWBO sisters and features informative panels, networking, wine, and relaxation.
Chapter News
NAWBO Ventura County members, Dawn Dyer and Brenda Terzian joined 100 outwalkers in the 131st Annual Tournament of Roses Parade. The marchers walked alongside the Pasadena Celebrates 2020 float titled, “Years of Hope. Years of Courage,” commemorating the 100th year celebration of the 19th amendment granting women the right to vote. The outstanding float with the powerful message took home the coveted Theme Award for most outstanding presentation of the parade’s theme, “The Power of Hope.” Please find a press release of the event here .
Ventura County Outwalkers at the 131st Annual Tournament of Roses Parade
Pasadena Celebrates 2020 float, "Years of Hope. Years of Courage."
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