You’ve probably seen our posts and emails about our fundraising raffle. If you’ve been a supporter of North Coast Community Homes for a while, you’ve probably noticed that this year’s efforts are a bit different from previous years. For one, Dick Russ and Karen Williams secured a much bigger prize – a 12-day getaway cruise for two, donated by Holland America Cruise Lines. You may have also seen promotions on Facebook, LinkedIn, Twitter or elsewhere. Hopefully you saw the beautiful images of what awaits the lucky raffle winner in one of the emails sent out. If you purchased a ticket, you might have done so online for the first time, and seen the dedicated page just for this fundraising drive.
(On a side note, if you haven’t seen the online site,
All of this is part of the NCCH’s team’s efforts to modernize, expand, and crafting a compelling reason to give. Contrast the new approach with times past. Previously, physical raffle tickets were mailed out in batches to past donors with the hope that some would be returned with a generous donation to the cause. While NCCH still included this as part of the campaign, this year the foot print is much bigger – and online.
It’s all part of the strategy and efforts to look at new and different ways to both expand and diversify the funding streams that make the important work done by NCCH possible. This is critical not just for NCCH, but for other charitable organizations as well. As our world grows and more people need help, there’s more competition among nonprofits for donors’ attention. Successful organizations will need larger endowments and/or a diverse fundraising stream that provides the dollars they need to do their good works. As NCCH moves forward, the organization will be building its band, exploring new and better ways to communicate and outreach, as well as providing interesting and compelling benefits and reasons for donors to give. It’s all part of the growth strategy that will help NCCH meet its strategic goals and realize its mission. The whole executive team sees opportunities for growth and innovation ahead, and everyone is making hard to see those possibilities become realities.