Creating a winning company culture can seem like a daunting task, but its importance should not be overlooked. First, learn from the past. Whether it's been success or failures of your own, past attempts at other companies you've been a part of, or simple observations you've made as an outsider to other companies, learn from them. What worked and what didn't? What cultivated past successes?

Next, define your company's core values and create an environment around them. What matters to you? What matters to your employees and co-workers? Do you value work-life balance the most or are you best driven by high-performance goals first? Take time to think about who you are and the environment you want that best reflects your brand. 

Last, find the people who complement and balance you, yet share your core values. As tempting as it is, avoid the pitfalls of hiring another copy of yourself. This will be the hardest part for most, myself included. Hiring people who have strengths that differ from yours will help round out some of the areas in which you're weaker or have less experience. Diverse perspectives that share the same vision and core values can be invaluable and oftentimes plays a vital role in the success and growth of a company.