Recently, Joann Marsili, SVP, Chief Marketing Officer of Fidelity Bank (Dunmore, PA) ($2.42B) and Crystal Radwanski, FVP, Digital Solutions & Innovations Manager of First Fed Bank (Port Angeles, WA) ($1.92B) discussed digital insights in transforming the customer experience and the growth of their respective financial institutions as a result of their partnership with NCR Terafina. Sign up to watch the webinar here.
"...when we were working through the process of how were debit cards going to be delivered to the client, because we were trying to get digital from end to end…And that really…came out of the conversation we had about how do we deliver this experience totally digitally...And I think that was…a significant leap forward for us…That really came out of the discovery session with Terafina.”
- Joann Marsili, SVP, Chief Marketing Officer, Fidelity Bank
“When we look at the insights that Terafina has been able to provide us on the backend, that’s what is allowing us the opportunities to look at our existing experience, identify where the friction points are, look at those abandonment rates in association with those friction points and then work to make some changes moving forward.”
- Crystal Radwanski, FVP, Digital Solutions & Innovation Manager, First Fed Bank