Newsletter
November 2021
What's Happening at NDCRC?
Justice To Healing Episode 10, "Selling your Treatment Court" Available Now!

Proud of the work you and your treatment court team do and want to spread the word? Looking for ways to communicate with community partners to increase your court’s utilization? Listen as the NDCRC Integrated Marketing and Communication team discusses what integrated marketing communication is and how it can help you promote your treatment court’s work in your community, how to communicate with your audiences, and issues to think about as treatment court professionals performing in a communication role.
Highlighting Resources for Veterans

The NDCRC hosts a number of resources for Veterans Treatment Courts. Check out our veteran-specific operational documents, tips for Veterans Court Mentors, and publications relevant to veterans and substance use. Learn more about Veterans Treatment Courts near you or across the nation using the NDCRC’s interactive map.

Beyond the Field
Each month the NDCRC will feature a topic relevant to the work of treatment courts. This information is designed to give you “food for thought” regarding your treatment court program's structure and operations and provide supporting multimedia resources.
Beyond the Field: Branding your Treatment Court

By Jeanne M. Persuit, Ph.D., NDCRC Director of Marketing and Communications
Associating the word “brand” with treatment courts may seem to be a mismatch. Taking a closer look at what branding is, however, opens up possibilities for how we talk about the work of treatment courts with professionals, clients, and the larger community. In communication studies and rhetoric, one of the most prominent scholars who explains narratives and story is Walter Fisher. According to Stache (2017), “In 1978, Walter Fisher proposed a theory of narrative communication, which advances the idea that humans inherently tell stories and like to have stories told to them.” The idea of branding and brands comes from this human need for stories. In the commercial, business-to-consumer sense, brands function as a way for humans to create relationships with consumer goods (Twitchell, 2004). We sometimes call these “brand narratives.” Organizations tell stories in order to gain their stakeholders’ attention and every communication interaction between an organization with its audiences has an impact. In addition, Fisher explains that stories ideally have narrative coherence and narrative fidelity. Narrative coherence means that the story makes sense, and narrative fidelity means that the story rings true to the audience’s experience (Stache, 2017).
What does this look like for treatment courts? It means that the responsibility for communication falls on every member of the treatment court team, because every interaction is an opportunity to create a new reality – a new story – that builds on the mission and vision of your program. Does this mean every interaction must be perfect? Of course not. That’s neither realistic nor human. However, it does mean that open, honest, and authentic communication that aligns with a program’s mission and purpose can create a strong brand story. This strong brand story also means that the inevitable messiness of human communication happens within the context of a coherent story with fidelity. The process of developing your program’s brand can also build goodwill and trust with your intended audience, which will serve you well in times of both crisis and celebration.
For more information about branding and promoting your treatment court, listen to our latest Justice to Healing Podcast, “Selling your Treatment Court.”

References
Stache, L. (2017). Fisher narrative paradigm. In M. Allen (Ed.), The sage encyclopedia of communication research methods (Vol. 2, pp. 576-578). SAGE Publications, Inc, https://www-doi-org.liblink.uncw.edu/10.4135/9781483381411.n205
Twitchell, J. (2004). Branded Nation. New York: Simon & Schuster.
Monthly Highlights
Honoring Veterans in November

NADCP's Justice For Vets recognizes not only the importance of veterans treatment courts engaging our communities on this day, but also for all treatment courts to thoughtfully prepare the court team, peer mentors, and participants for what can be a difficult holiday for some. Our 2021 National Veterans Day Toolkit is full of guidance for safely recognizing and celebrating this day, including resources to help you plan and execute events, educate the media, and engage your community. It also includes crucial trips for ensuring everyone involved in your treatment court has the resources and support they need. This toolkit is available to download for free.
TTA Collaborative Updates
The Training & Technical Assistance (TTA) Collaborative comprises four entities: The National Association of Drug Court Professionals (NADCP), Center for Court Innovation (CCI), Tribal Law & Policy Institute (TLPI), & the National Drug Court Resource Center (NDCRC). Monthly updates from our TTA Collaborative partners are featured below. 
National Association of Drug Court Professionals

NADCP has curated some of the most popular RISE21 sessions and presenters and recorded them in-studio just for you. These sessions are now available for purchase through the end of the year and include all three general sessions, the incredible opening ceremony featuring Emmy Award-winning actor/author Leslie Jordan and actress Ciara Bravo, as well as the All Rise ceremony, featuring a special performance by Tony Award-winning actress Cady Huffman. Earn up to 14 hours of continuing education credit and receive critical training on the most important topics facing treatment courts today.

If you attended RISE21, you will receive access to this exclusive on-demand content at no cost. Check your email for details on accessing RISE21 On Demand. If you do not see it, please check your spam folder for an email from the address "noreply@talentlms.com."
RISE22 Call for Proposals Due Nov. 8, 2021

NADCP will host RISE22, the world's largest conference on addiction, mental health, and justice reform, July 25-28, 2022 in Nashville, Tennessee. NADCP is seeking proposals for sessions that present best practices in service delivery, collaboration, and justice programming that enhance outcomes in treatment courts. Sessions that present research findings and their impact on practice, feature data analysis, and highlight evidence-based practice implementation are strongly encouraged. Submit your proposal by 5:00 p.m. ET on Monday, November 8, 2021!
Center for Court Innovation
Successful Statewide Treatment Court Coordinator's Workshop Held

The Center for Court Innovation’s National Technical Assistance Team hosted their bi-annual Statewide Treatment Court Coordinator’s Workshop. This workshop brought together over 40 statewide court coordinators from around the country to learn about emerging trends in the drug court field, engage with national TTA providers, and have discussion with representatives from the Bureau of Justice Assistance. Day one of the workshop the Center hosted a panel, led by Dr. John Gallagher, of practitioners who have implemented or researched innovative reforms in treatment court programs to share their experiences. Day two of the workshop focused on the sustainability of drug courts through funding, certification, and integration of peer voices. 
Tribal Law & Policy Institute
Tribal Veterans Treatment Court Events

In recognition of Veterans Day 2021, and to honor tribal service members, the Tribal Law and Policy Institute (TLPI) is pleased to host two Tribal Veterans Treatment Court virtual events. Scheduled events will include experts in the Veteran Tribal Healing to Wellness Court field, including representatives from active Tribal Veterans Court programs.

This series is free to all participants. Digital copies of all training materials, publications, handouts, and session PowerPoint presentations can be found at WellnessCourts.org. For event updates, and additional Tribal Healing to Wellness Court information, please join the Tribal Healing to Wellness Courts Mailing List or contact TLPI at Wellness@TLPI.org.

November 4, 2021: Veterans Court Implementation 101 Panel and Yurok Tribe Veterans Healing to Wellness Court Program Spotlight

November 5, 2021: Addressing Trauma with Tradition and Humor - Tribal Veterans' Perspectives
Featured State
Arkansas
For three years, Arkansas has been reinventing their process of evaluation and data collection for specialty courts. An NCSC Impact and Outcome Evaluation informed their application for a BJA grant which was awarded to implement a statewide data management system. Read more about the step-by-step rollout of this and other programs in Arkansas supporting their successful results.
In Other News
The National Center for Juvenile Justice has released "Juvenile Court Statistics 2019." This report describes delinquency cases and status offense cases handled between 2005 and 2019 by U.S. courts with jurisdiction over youth populations. Explore comprehensive data on juvenile court cases and demographics of justice-involved youth, and analyze caseload trends from 2005 to 2019.

According to a recent study by the National Institute on Drug Abuse (NIDA), “overdose deaths involving methamphetamine nearly tripled from 2015 to 2019 among people ages 18-64 in the United States.” Read more about other changes, trends, and implications in this report.