|Thu., January 31
2 - 3 pm ET
What is the use of a library if nobody comes? Or worse, what if they come but don't come back?
Libraries offer a compelling set of resources and services to meet the needs of their communities. But old service models often focus on the needs of the library first, and the user second.
Retail establishments such as bookstores, coffee shops, information services, computing services, and purveyors of e-readers are all encroaching on the library's core user base by replicating services traditionally associated with libraries. They really know what they're doing, and we can, too!
Consumer research has shown repeatedly that understanding user needs and cultivating good customer relationships is key to the success of the modern organization. Creating a customer-focused library enables staff to know their users and meet their needs. A customer-focused library means more users, engaged staff, and a satisfying relationship with your community.
This one-hour webinar will present exciting success stories of customer-focused libraries, and will give participants strategies to shift their own libraries to a customer focus.
Virtual Trainer: Gretel Stock-Kupperman, Viterbo University