Jack Maguire is sometimes credited with coining the term "enrollment management." In this NEJHE piece, the founder of Maguire Associates, a theoretical physicist by training, walks the reader through corollaries and principles to show how variable human forces are often more important than technical aspects in meeting the challenges of college enrollment. "The worst thing you can do, particularly in our business where there is so much ambiguity, is hire people like yourself," writes Maguire. "Different opinions will surface and there will be creative tension that results in halting, but steady, progress—a kind of Darwinian natural selection process. When you clone yourself as a manager, you're talking into an echo chamber. When you hire different kinds of people, there are times when they will disagree with you even to the extent that you would like to dismiss them. But the advantages of different points of view outweigh the disadvantages."