November 2025

Greetings!

The holiday season is fast approaching, and with it comes exciting opportunities to shape NESHCo’s year ahead. Be sure to take our Programming Survey. Your feedback will help guide our 2026 offerings and enter to win a $50 Amazon gift!

As you plan for the months ahead, remember that Lamplighter Award submissions open this December. Start preparing your best work now to take advantage of early-bird rates and showcase your team’s achievements in healthcare communications.

Lastly, please note that we've moved! Our new address at 85 Swanson Rd, Suite 135, Boxborough, MA 01719.

TAKE THE SURVEY!

NESHCo is looking for your feedback on future programming! Whether you're considering attending, interested in hosting or presenting, or simply want to influence the direction of NESHCo programming, your perspective matters. Plus! All survey respondents will be entered into a drawing for a $50 Amazon gift card.

SURVEY

NEW ON THE NESHCO BLOG!

Short-form social media is in flux. With X, Threads, and Bluesky competing for attention, communicators must rethink how and where they engage audiences. Courtesy: Caitlin Flynn, Senior Manager, Creative Content & Marketing at MHA.

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C.T. - CT BIDS $13 MILLION TO PURCHASE PROSPECT MEDICAL HOLDINGS' WATERBURY HOSP

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M.A. - NEW REPORT: HOSPITALS ADD 10,000 JOBS AND REDUCE WORKFORCE SHORTAGES

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N.H. - AFTER MERGERING, NH HOSPITAL SYSTEMS MOVE TO SEPARATE

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N.H. - HOSPITAL 'STAYS SAFE' THROUGH VIOLENCE-REDUCTION PROGRAM

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R.I. - WOMEN & INFANTS HOSPITAL'S COMMUNITY MOBILE HEALTH UNITY HITS THE ROAD

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V.T. - VERMONT HOSPITALS LARGELY PLAN TO BREAK EVEN OR LOSE MONEY TO KEEP PRICES IN CHECK

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TOOLS & RESOURCES

The future of rural health care marketing: navigating demographics, dollars, distance, and digital transformation

NESHCo's Partner Member, Tenth Crow Creative, writes about the rural healthcare marketer's critical task of rewriting the story of survival, resilience and innovation for their communities. Image Courtesy: Alex Cronin/Federal Reserve Bank of Boston 2019.

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NPs and PAs Communication Report: What NPs and PAs Want Marketers to Know

The 2025 NP/PA Communications Report provides insights into how nurse practitioners and physician assistants want to receive information from marketers and which communication strategies are most effective. Image Courtesy: Healthlink Dimensions 2025.

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Like it or not, healthcare influencer marketing is a thing. Should your brand join in?

As influencer marketing gains traction in healthcare, brands must decide whether to engage authentically in this growing trend or risk being left behind. Image Courtesy: Yianni Mathioudakis on Unsplash

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