May 2025


Summaries of timely road safety news, events, and alerts


Message from NETS' Executive Director,

Susan Hipp

We’re heading into the summer months here in the U.S. We made it through the school year- hopefully in one piece- but if you’re a parent you’re probably already exhausted thinking of how to entertain the kids and keep them off their electronic devices for 12 hours a day. Hopefully you’re also looking forward to a vacation you’ve planned, a well-deserved holiday break from the busyness of life. Unfortunately, that summer vacation will probably also make you exhausted. If you’re like me, you need a vacation from your vacation once you’re home.


What do you do when you’re tired- do you take a nap? Do you exercise? Do you depend on energy drinks for a carb-loaded pick-me-up every afternoon?


If you answered the latter, you’re not alone. Many of us often find ourselves tired and worn out, relying on our coffee or a Red Bull to get us through the afternoon slump.


But what happens when we need to drive home from the office with our mind worn out and the need for a nap? For 50 years now we have heard “Don’t Drink and Drive” and marketing campaigns have taught us about the dangers of drunk driving (although we still have a ways to go in preventing drunk driving crashes.) But how often do we hear “Don’t Drive Drowsy?” Until recently, there wasn’t much focus on fatigued driving. However, according to the National Sleep Foundation, “Research shows that sleep deprivation leads to mental impairment that is similar to drunkenness with 24 hours of sleep deprivation roughly equating to a blood alcohol content (BAC) of 0.10%.”


Sabrina Birch was 17 years old when she died. She was a passenger in a vehicle that veered off the road in Oklahoma and overturned when the 17-year-old driver fell asleep at the wheel.


Carrie Howl, a 33-year-old mother, was on her way to Splash Mountain with her two children and their 11-year-old cousin when a 20-year-old driver crossed the centerline and collided head on with her vehicle, killing her instantly. The driver, who had fallen asleep at the wheel, only had minor injuries.


Cindy Braddock and Jake Day left behind their three children, ages 5, 2 and 1, when Jake fell asleep while driving in the middle of the night and crashed into a field in the Wheatbelt region of Western Australia in the early hours of Christmas Day. Their children survived in the flipped wreckage for two days in scorching heat before being found by a relative.


These are only 3 of the many, many stories of drowsy-driving crashes. The risk is just as great as driving while impaired.


If you’re not already, I encourage you to focus on fatigued driving and share information with your employees and their family members about the dangers of drowsy driving as well as prevention methods.



NETS has a free resource to help you with this, Managing Fatigue for the Fleet Safety Professional, a guide for fleet safety professionals responsible for managing light, medium or heavy vehicle fleets who seek to: 1) understand how fatigue impacts the safety of workers who drive as part of their job, and 2) reduce the risk of crashes and injuries resulting from fatigued driving among their drivers. Download the guide for free today and share the Fact Sheets, social media, and other resources.


The term “Don’t Drive Drowsy” needs to become just as mainstream as “Don’t Drive Drunk.” It’s time for all of us to wake up.


Safe Driving!

Susan Hipp
Executive Director, NETS
NETS ANNOUNCEMENTS

SAVE THE DATE!

NETS 2025 Strength IN Numbers®

Fleet Safety Benchmark Conference


October 6-9, 2025

Minneapolis, MN


Registration and hotel reservations coming soon

New Podcast!

Protecting Your Fleet From

Distracted Driving

Tune in as Bri Jesionek (Great American Insurance Group) and Ted Chen (LifeSaver Mobile) discuss the growing risk of distracted driving in fleet operations—and how technology, policy, and leadership can help prevent it. Get expert strategies you can implement today to protect your drivers and reduce liability.

NETS SPONSORS

NETS is proud to partner with the following PLATINUM Fleet Safety Sponsors:

Learn about all of NETS Fleet Safety Sponsors

LATEST ROAD SAFETY NEWS

New Study: 34% of Crashes Happen Within 60 Seconds of Phone Distraction

A new study by Cambridge Mobile Telematics found that 34% of crashes occur within 60 seconds of a driver being distracted by their phone, highlighting how even brief moments of distraction significantly increase crash risk. 




Safety Researchers Reveal Where and When Most Pedestrian Deaths Happen

Pedestrian deaths have soared more than 80% over the past 15 years in the United States, with "almost the entire increase" of incidents occurring on urban arterial roads and after dark, a new report shows.



WORKPLACE / HOME ROAD SAFETY

The Potentially Deadly Mistake People Make When Coming Back From Vacation

Experts warn that drivers returning from vacation are at increased risk of fatigue-related crashes, especially after long travel days, time zone changes, or poor sleep. Many people underestimate how travel-related exhaustion impairs driving ability, making it crucial to rest before getting behind the wheel.

This Driving Issue Could Be More Common Among People With ADHD. Here's Why.

Experts say that although 51% of all drivers admit to zoning out, those with ADHD may face a significantly higher crash risk due to difficulty sustaining focus during routine driving.




TECHNOLOGY AND INNOVATION

Seeking Solitude and Safety, Riders Flock to Robotaxis Driven by Computers

The popularity of self-driving robotaxis is exploding, and some riders say a car with a computer at the helm feels safer than trusting a stranger.

GOVERNMENT AND NON-PROFIT AGENCY NEWS

National Secure Your Load Day is June 6th

Secure Your Load Day, observed annually on June 6, raises awareness about the dangers of unsecured loads on roadways and encourages drivers to properly secure cargo to prevent injuries, crashes, and debris-related deaths. The campaign honors those who have been injured or killed by unsecured loads and promotes simple, life-saving precautions like using tarps, straps, and tie-downs. For more information, including resources for a "tailgate talk" visit https://www.secureyourload.com

INTERNATIONAL ROAD SAFETY

More 20mph Roads on the Way for London After Injuries and Collisions are Cut by a Third

A Transport for London study found that collisions on roads with 20mph speed limits fell by 25%, and fatal or serious injuries dropped by 25% after the lower limits were introduced. The findings support London's efforts to expand 20mph zones as part of its Vision Zero strategy to eliminate road deaths and serious injuries.

UPCOMING TRANSPORTATION SAFETY EVENTS
AND CAMPAIGNS

100 Safest Days of Summer- Memorial Day to Labor Day

The 100 days between Memorial Day and Labor Day, referred to as the 100 deadliest days, are nationally known as the most dangerous time for teen drivers. Studies by AAA indicate a sharp increase in fatal crashes with teen drivers behind the wheel. That’s why the National Road Safety Foundation has teamed up with other safety and youth-based organizations to make this the 100 Safest Days of Summer and to stop these preventable crashes from happening.

May 1 - Sept. 30 Heatstroke Prevention

Nearly every state in the United States has been affected by a pediatric vehicular heatstroke death. Use this campaign material to help educate parents and caregivers about the dangers of hot cars, including children getting trapped in an unlocked vehicle, being forgotten or mistakenly left, or purposely left. Material also includes safety information for bystanders to safely remove a child from a hot car. Visit: trafficsafetymarketing.gov

July 22-24 ASSP Safety25 - Orlando, FL

Featuring over 200 engaging educational sessions, 500 innovative exhibitors, and endless opportunities to connect with top OSH professionals, this is the ultimate destination for advancing your career.

Do you have a particularly successful road safety example to share? NETS Members are encouraged to share best practices, ask questions or contribute their expertise to the NETS Road Safety Leaders Forum, an online discussion forum exclusively for NETS Members and Sponsors. Not yet a member? Check out the benefits at https://trafficsafety.org/membership-info/.

Note from the editor:

All links to stories have been tested and are active 24 hours prior to distribution; however, links may become inactive over time at the discretion of the publication source.

About NETSWork®

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