For Immediate Release
January 20, 2016
Ashbury Launches Ultimate RifleSports Experience
for Adventure Vacations and Corporate Entertainment
Full Spectrum Long Range Precision Shooting, Chef Inspired "Forest-to-Fork" Cuisine, and Rustic Mountain Settings Provide Guests a New and Different Shooting Experience
Ashbury Precision Ordnance (APO) Mfg., a specialty manufacturer of patented SABER® Modular Rifle Chassis Systems, precision long range rifles and custom pistols, is expanding its brand into the experiential travel market. The APO Experience is a new travel product now part of Ashbury's firearms and rifle sports accessory product line up being introduced at the 2016 SHOT Show in Las Vegas, Nevada this month.
The APO Experience affords guests the opportunity to spend three action-packed days in rustic mountain locations, guided by experienced long gun professionals, firing a variety of APO's hand crafted precision rifles in various calibers at reactive targets out to a mile. After-hours the APO experience continues as guests enjoy chef-inspired artisan farm and wild game ranch entrees with paired wines. The APO Experience immerses each guest in the RifleSports ethos, providing camaraderie of fellow recreational shooters.
Ashbury set out to create truly memorable events for experiential travelers at unique shooting venues around the country. Providing exceptional long range shooting activities with a great line up of precision rifles is an absolute given at Ashbury, yet the company went steps beyond. Working closely with culinary professionals, local artisanal butchers, craft brewers and wineries to create unique "forest to fork" and "farm to fork" menus, Ashbury is even reaching out to outdoor oriented "
", serving up a total experience. Après dinner? Roaring fires, fine cigars, cordials and more of a good time of course! Guests are encouraged to use the company's Concierge Services to plan any and all aspects of their APO Experience.
Ashbury created The APO Experience as an extension of its brand to introduce the many positive aspects of shooting sports to the
interested in firearms and/or to those guests new to shooting sports. APO also expands the enjoyment of long range shooting for experienced firearms enthusiasts and improves the proficiencies and capabilities of experienced hunters and recreational shooters. These emerging experiential consumers are successful, outdoor oriented, and are no longer satisfied to simply purchase a premium product; they want to be entertained and experience it!
"This is a great time for APO to offer high-quality, experiential travel products in the shooting sports industry," said APO Marketing Coordinator, Troy Perry. "The shooting sports market is hyper-competitive and we're excited to introduce the APO brand and precision rifle shooting sports to individuals who have an interest in firearms, but do not want to make an uninformed firearms purchase or are hesitant to visit a local shooting range. An APO Experience provides a comfortable and enjoyable environment to get answers to the simplest questions as well as enjoying professional training for even the most novice shooter."
All inclusive APO Experiences feature full spectrum precision long range shooting activities coached by experienced long range rifle shooters, professional hunters & marksmen and elite US military sniper instructors. This eclectic mix of congenial firearms instructors gives APO guests a taste of every aspect of modern RifleSports. Guests have the unique opportunity to fire a variety of the finest American made, hand crafted, long range precision rifles and premium optics at ranges out to a mile (1760 yards) or more. They also get the opportunity to experience silencers, night vision devices and even custom pistols in a friendly Top Gun competition! What is the Top Gun prize you ask? Well nothing less than a premium grade APO Custom Shop pistol professionally modified as "reflex sight ready", of course! APO precision rifles and custom pistols are proudly built in Virginia by proud US military veterans and patriotic American craftsmen.
During APO's immersion RifleSports experience, guests will fire nearly a dozen different precision rifles chambered in calibers from .223 to .50BMG. They will also enjoy a night shoot using high-tech night vision and thermal imaging weapon sights as well as participating in the "winner-take-all" Top Gun competition. Aspirational shooters and hunting enthusiasts learn about the fundamentals of precision rifle marksmanship, proper set-up of rifles for long range shooting, ammunition selection, collecting rifle ballistics & environmental data, ballistic software & range cards, determining distance to targets, effects of weather on bullets in flight and engaging reactive steel targets at ranges out to a mile or more!
On the east coast in Virginia's Blue Ridge Mountains, Steve Rann, APO's Spears Mountain partner and early APO Experience success story, said, "As a Professional Hunter of dangerous game in Africa and at the
in Hondo, Texas, my go-to rifle is the .375 H&H Magnum. But when I started shooting APO's super magnum precision long range rifles, I achieved a personal best, bagging my first 'steel trophy' with APO's .375 CheyTac SuperSport XLR rifle at 2,082 yards with 2 of 4 shots!"
"APO's rifles are exceptionally accurate and are nothing short of impressive," continued Rann. "Our Spears Mountain venue and its beautiful 50 mile views of the Blue Ridge Mountains provide outstanding long range shooting opportunities for our guests."
In the west, guests travel high into the beautiful Escalante
Mountain Range of Southern Utah to the
Mountain Shooting Center
(MSC), to enjoy some of the finest field shooting opportunities in the country.
"The mountains of Utah are a spectacular location to learn about field shooting and we don't do any square flat range shooting out here!" says Ward Brien, President of
Sniper Tools Design Co
. and owner of the MSC. "Teaming up with Ashbury Precision Ordnance is a natural fit for the MSC and we'll provide guests with
one of the most unique high altitude, mountain shooting destinations in the United States."
For more information on The APO Experience visit APOExperience.com. You can also view APO's complete line of precision rifles, custom pistols and long range RifleSports equipment at the Ashbury Web Portal
Ashbury International Group Inc.
is a central Virginia USA based company, having more than 20 years of international experience as a prime contractor to government agencies, military, and special operations forces as well as manufacturer of commercial shooting sports equipment. The company provides logistics, engineering, training, ordnance manufacturing, systems integration and emergency preparedness products and services.
Ashbury Precision Ordnance Mfg. (APO), a division of the Ashbury International Group Inc., is a BATFE licensed 07/11/SOT commercial firearms and shooting accessories manufacturer. APO manufactures SABER bolt action receivers and patented modular rifle chassis systems for factory and custom bolt action rifles. APO manufactures custom precision tactical and multi-sport precision rifles in calibers from .223 to .408CT. The APO Custom Shop offers custom reflex sight installation on pistols and complete special order custom rifle and pistol builds for discriminating clients.
APO manufactures high quality rugged electro-optical weapon mounts and TACT3 tactical field tripods. The company also distributes a wide range of rifle sports accessories to include Ruag Swiss-P ammunition, Field Firing Solutions (FFS) ballistic software, the RSTA-II Tripod Shooting System, Long Range Accuracy Bipods, and Snipers Field Tool Kits.
The Rapid Product Development Center (RPDC) provides engineering design and prototyping services. The engineering services group is Solidworks® CAD based with Simulation FEA and FeatureCam® CAD/CAM machine programming software, 3D Printer-Fused Deposition Modeling (FDM) capable, a modern CNC precision machining shop and an experienced, well trained staff.