Against the backdrop of a rapidly and continuously shifting technological landscape, changing dynamics of globalization, the impact of COVID-19, and the juxtaposition of new and tenured members of the workforce, the Institute for Public Relations (IPR) Future of Communications in Asia Report investigates key changes that are impacting communications functions in Asia.
The report is based on an analysis of interviews with nearly 30 communication leaders at Asian-headquartered companies and three focus groups of communication executives from 2019 to the end of 2020.
A thematic analysis revealed five major themes that will impact the future of the function. Each theme within the report is a deep dive into the topics and subtopics. Verbatims from the research participants accompany each theme in the report. The five themes include: