During 11th grade, 3DE students participate in a year-long entrepreneurship project where they launch their own student run businesses. The experience culminates in the spring with a market day where they showcase their products and services to the Northview community. Through case studies designed in collaboration with our business partners, the students are asked to apply various analytical tools to answer real-world business problems, then the lessons learned in the case studies are applied to their year-long entrepreneurship project by helping students answer the following questions:
- What kind of business does our community need, and what is my role in it?
- How realistic is our startup, and what should our business plan include?
- How can we ensure that there is a demand for our product and that our business will succeed?
- What steps do we need to take to ensure a successful launch for our business?
Just before we left for the holiday break, our juniors participate in Titan Tank. This Titan Tank pitch event event provides students the opportunity to pitch their ideas to external business professionals. Using a Shark Tank style pitch and supporting evidence from their market research, students use the competencies they have developed to engage and persuade the business partners of the viability of their business idea.
Titan Tank marks the halfway point to Market Day, the single culminating event of the junior year entrepreneurial experience. At this event, students bring their products and services to market to sell. This event will provides an opportunity for them to receive real-time, authentic feedback from a public audience.
Check back in on March 30 for Market Day to do some shopping and see what all the buzz has been about!