Can Niantic Unlock the Real-World Metaverse?

Though known best for its breakout hit Pokémon Go, Niantic's true fate may be as an AR platform. Lightship turns Pokémon Go's architecture into a platform on which others can build geospatial AR. We dive into the drivers & dynamics.

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Will Visual Search Drive AR Shopping?

One promising form of AR shopping is visual search. This is when users hold up their phones and point their cameras at a given real-world object. The idea is to identify, contextualize or even buy the same or similar items. We examine the evidence.

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Data Dive: How Do Brands Feel About AR?

Several signals validate that AR can bring considerable value to consumer-facing brands – everything from try-before-you-buy lenses to interactive ads. But how do brands themselves feel about it? We examine the latest survey sentiments.

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Spatial Beats: Facebook, Epic Games, & Nreal

Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the ongoing development of the metaverse including moves by Facebook, Epic Games, and Nreal.

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Can AR Shape the Future of Outdoor Recreation?

AR and VR have several benefits that continue to emerge. The latest signs point to their ability to support outdoor activity. That's everything from Pokémon Go to virtual tours. Guest author April Miller breaks it down.

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Blippar's web AR SDK... Epic Games' geospatial engine... TikTok NFTs...
These and other news items from the spatial spectrum fill our daily digest.
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