Hailing from   Medellín , Colombia,  José Álvaro Osorio Balvin - better known to a legion of global fans as J BALVIN - has been praised by Billboard as  "the biggest breakout act Latin music has seen in many years."   With a distinctive style all his own that pays reverence to the first-wave of Reggaeton stars from Puerto Rico, but fused with additional Colombian and mainstream hip-hop rhythms, more seductive than boastful lyrics, and a strong passion for fashion, J Balvin has become the undeniable leader of a second-generation Reggaeton revolution propelling Urban music back to the forefront of Latin music worldwide Between his game-changing major-label debut album  LA FAMILA,  global smash hit successor  ENERGIA and  landmark single  Mi Gente,  J Balvin has quickly notched Eight #1 Latin singles, nearly 50 Million social media followers, and over EIGHT BILLION  "Total YouTube Views".  With his distinctive style and chart success, J Balvin has also become one of Latin music's most in-demand collaborators, having now worked with artists, writers and producers such as  Beyonce,  Justin Bieber, Pharrell Williams, Ariana Grande, Major Lazer ,  PooBear, French Montana, Juanes, Daddy Yankee ,  Camilla Cabelo   and more. Major award recognition has also quickly followed, as J Balvin has won back-to-back Latin Grammy Awards, multiple Billboard Latin Awards, the BMI's Songwriter Award for  Contemporary Latin Song of the Year, and the overall  ARTIST OF THE YEAR   recognition two years in a row at Univision's  Premio Lo Nuestro.