Volume 121
July 20, 2022
  • Domino Effects
  • Educate Well Monthly™
  • NIHL Compendium
  • Flower Deliveries
  • Your Competitive Edge
  • New Thank You Cards

In issue #8, 113 weeks ago, this visual and motivational quote were presented. For trusted subject matter experts like yourself, a Domino Effect and influential tipping point worthy of renewed attention.
At that time, our Educate Well Monthly strategic planning calendar concept was introduced. On a monthly basis, for each topic, awareness imperatives are evident.
As emphasized: “While planning to ‘Educate Well Monthly,’ you and your colleagues must care to share daily. Crucially, each clinical encounter presents valuable opportunities to provide relevant comorbidity information, answer questions and nurture healthy decisions by your patients, as well as others in their circle of influence who should benefit from your expertise.”


As the format and content of Practice Growth Insights evolves, sharing agile strategies, customized content and pragmatic tactics will be our North Star. We welcome your valuable feedback and guidance, as program co-creation is By Design.

Regarding July’s Noise-Induced Hearing Loss topic, these 5 issues were motivated by Safer Soundscapes, Sustainable Hearing™ theme.
Click image below to view

To encapsulate, from issue #116:

“With public health initiatives aiming to encourage wellness and decrease chronic disease incidence rates, the ounce of prevention is worth a pound of cure mantra speaks volumes. If you asked 100 of your customers to explain what a decibel is or how excess noise exposure damages the ear’s delicate structures and sound relay mechanisms, would you expect well informed responses? If not, then at home, work and play, consider what risks they take every day.

“In fairness, how can we expect them to be tuned in to evidence-based prevention needs if sound advice is not effectively conveyed? To influence behavior change, folks must hear the facts.”


In the spirit of Kaizen, if 1000s of leading Hearing Care Professionals nationwide provided one more patient per day with sound advice on auditory conservation matters, millions of lives would be positively influenced. Be one and take the lead…

Speaking of positive influences…
On Valentine’s Day, Birthdays, Anniversaries, Holidays and other celebrations, beautiful flowers elicit pleasurable responses. It reminds me of a flower delivery person who said to me, “I love my job, everyone I meet smiles.” With all our world's tumult, who among us would not benefit from more refreshing smiles?

With that worthy goal in mind, we revisit the old-fashioned concept of handwritten Thank You Cards.


“After tiring clinical days, when perusing impersonal USPS mail destined for recycling, when is the last time a rare hand-written thank you note surprised you? Just then, were positive vibes elicited? That cue is telling.

“With many competitive advantages requiring significant financial and time investments, authentic appreciation is momentarily priceless. While industry parlance commonly denotes patient acquisition costs, enlightened practices know cherished patient relationships are nurtured, not purchased. As healthcare consumers, we prefer trusted medical relationships be earned, not collected. True that.

“Stated simply, if conservative estimates indicate acquiring patients typically costs $500 each, you may achieve better results via old-fashioned nice touches taking thoughtful planning and 5 kindhearted minutes. On personal and business levels, Just Saying Thanks strengthens connections, gets results and conserves marketing resources.”

We appreciate you investing a few moments to review these, always in style, Opportune Pathways. Further, to expand our collection, new Thank You Cards are introduced for pleasant viewing:


While on the topic, I would like to Just Say Thanks to my dear colleagues who expertly craft Practice Growth Insights weekly. As you enjoy aesthetically pleasing formats and graphic elements adorning these pages, it is their talents you see, which I deeply appreciate. Their dedication to this informative endeavor constantly inspires creative ways to continue delivering a unique resource to you, our loyal readers. For that, we genuinely say, Thank You!

Join us next week as, with August upcoming, Cognitive Decline will be In Sight and In Mind.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392

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