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New Jersey Staffing Alliance    

Febuary 2018

In This Issue - Click on Article Title for More
Webinar: A Step-By-Step Guide to Social Media Success

"A Step-by-Step Guide to Social Media Success"
How to develop and execute an effective social media marketing strategy.

Wednesday, March 28, 2018
12:00 - 1:00 p.m.

FREE For NJSA Members
$99 for Non-Members
Are your people using social media to drive sales, recruit talent, and fill more job orders?
Or are they aimlessly throwing posts out hoping they are effective?
Facebook, Twitter, LinkedIn and other social sites let you directly access staffing decision makers and reach a massive talent pool -- IF you know what to do! Social media is about adding value and having conversations, not just direct selling or advertising jobs. So how can you strengthen your social presence?

In this webinar, Jenny Keller Yesilevskiy, Digital Marketing Manager at Haley Marketing Group, will share essential strategies behind an effective social media strategy for staffing firms.

In this presentation, you will learn: 
  • How to define SMART social media goals
  • How to conceptualize the right strategy for today's social landscape
  • How to determine the right social platforms and tactics to use based on your goals
  • Where to focus your time and energy for best results

This program was made possible by

NJSA 13th Annual Executive Leadership Conference
We hope you join us for these exciting sessions:
  • "Leadership Disciplines that Drive Breakthrough Performance" presented by Mike Cleland, Chartered Path
  • "The Memory Switch" presented by Matthew Goerke
  • "Accelerating Business-Owning Families' Success" presented by Bill Yoh, Chairman of the Board, Yoh, Day & Zimmermann and Past Chairman, American Staffing Association
  • "Leadership and the Millennials" presented by Elaine Balady
  • "Authentic Leadership" presented by Dr. Jen Welter, first female coach in the NFL
A room block is available at The Borgata Hotel Casino & Spa and The Water Club in Atlantic City with a special rate of $132 for NJSA. Call 609-317-1000 and mention the Group Code GBJSN18. Deadline for reservations is March 29, 2018. 

Don't forget to join us for the NJSA Golf Outing on April 24 at the historic Atlantic City Country Club. Register online. 

All Great Account Managers and Recruiters Need This "Skill"

It's confidence, baby!

If your reps and recruiters don't believe:
* In themselves - and their ability to do a great job
* In the service your team will provide - both internally and externally
* In your "product" - the quality of your candidates, and the solutions your firm provides  ... how can you expect clients and candidates to??? You can't. Read more...
Four Key Areas To Evaluate For Staffing Success

In the daily hustle of recruiting and staffing, it can be hard to take a step back from it all and truly evaluate what matters to the success of your agency. There are plenty of indicators to help track the overall health of your business, but with some many day-to-day operations and challenges, it can be difficult to keep up with it all. That's why there are a few key areas you can focus on day in and day out to help you gauge the success of your firm without spending hours digging into data. Learn more...

Strategies For Managing Workers' Compensation Experience Modification Factors

It is becoming increasingly common for companies with workers' compensation Experience Modification Rating (EMR) greater than 1.00 to be prohibited from bidding on new or renewal contracts. The EMR has become one of several critical benchmarking metrics used to determine if a bidding company offers a competitive advantage through sustainable safe and efficient operations. In these tough times, contractors, manufacturers and service providers cannot afford to be shut out from any business opportunities. It is this competitive environment that makes it critical for companies to know and understand how to manage their EMR. Learn more...

Staffing Alert: ASA Seeks Clarification on Pass Through Deduction

Provisions under the newly enacted "Tax Cuts and Jobs Act of 2017" enable "Pass Through" business entities (S-Corporations, Limited Liability Companies, Partnerships, and Proprietorships) to potentially exclude up to 20% of profits from federal taxation. Learn more...

The Importance of Working Capital

If your company is to operate successfully, it must be able to support itself with its working capital. Occasionally, your company will not be paid in a timely manner, and the cycle spanning from the time you provide the service to the time that you actually receive compensation can be nerve-wracking, especially without adequate working capital. When short-term expenses start to pile up, your company may see a working capital deficit - but this happens, and there are ways to recover with effective management tactics. Read more...

2018 Calendar of Events

April 24-26, 2018 Executive Leadership Conference
The Borgata, Atlantic City, NJ