October 1, 2014 

 The National Organization of Portuguese American is proud to announce the affiliation of Mr. Pedro J. Belo and Professor Jorge Vasconcellos e S� with its Lusitania Consulting project. Both will provide their expertise to enhance Lusitania Consulting's capacity to provide businesses and entrepreneurs from Portugal and Portuguese speaking counties discounted marketing, public affairs, and government relations services.

Mr. Belo, as Senior Advisor, will help Portuguese businesses establish a presence in the US and facilitate a trade pathway through Lusitania Consulting for those companies wishing to have their products sold in the US. Professor Vasconcellos's firm, Vasconcellos e S� Associates, will serve as Lusitania Consulting's International Representative in Portugal and for the Lusophone counties, will outreach to businesses which are in need of Lusitania Consulting's specialized services.

Pedro J. Belo is the President of PJBelo Consulting, a financial consulting company headquartered in New Jersey. From 1992 to 2009, he held various positions at Millenium bcpbank in Lisbon and New York, ending with a tenure as President and CEO of the bank's US operation. Before that, he worked in London, New York and Madrid for Banco Portugu�s do Atl�ntico. Mr. Belo was President of the Portugal-US Chamber of Commerce in New York from 1998 to 2000 and in January of 2001 was appointed Counselor to the Portuguese Economic Minister for the internationalization of the Portuguese Economy. He is a board member of the IBID (Ironbound Business Improvement District), Newark Workforce Investment Board, Brick City Development Corporation, and Newark Police Foundation (appointed by the Mayor of the City of Newark). He also serves on the Council of Trustees for the New Jersey Performing Arts Center and on the Saint Barnabas Greater Newark Community Advisory Board. Mr. Belo was born in Lisbon in 1955. He holds a degree in Economics from the University of Lisbon and attended the Advanced Management Program for Overseas Bankers at the Wharton School of The University of Pennsylvania. He currently lives in Jersey City, New Jersey, is married and the father of three children.

 The National Organization of Portuguese Americans (NOPA) received funding from a private donor to implement a social enterprise program, Lusitania Consulting, LLC with the mission to:

• Assist businesses and entrepreneurs from Portugal and Portuguese speaking countries with discounted marketing, communications, and public affairs services
• Provide mentorship opportunities to young entrepreneurs by working with seasoned industry professionals
• Donate proceeds from revenue to the Portuguese American community by supporting local schools and social programs

By definition, a social enterprise is a business with primarily social objectives whose surpluses are principally reinvested for that purpose in the business or in the community, rather than being driven by the need to maximize profit for shareholders and owners.

Lusitania serves as a strategic consulting group that is uniquely positioned to provide Portuguese businesses with a full spectrum of marketing and consulting services towards cross promotional needs. The group is also capable to assist with corporate branding and communication campaigns while providing government relations support, and create connections for the Portuguese export market in the United States and facilitate opportunities for American investors seeking to do business in Portugal using innovative, strategic and proactive approaches adapted to the realities of the product, service and target segments. Lusitania mission also includes offering its services to Portuguese speaking countries such as Brazil, Angola, Cape Verde, Mozambique, Guinea-Bissau, S�o Tom� and Pr�ncipe, and to other markets, on case by case situations.

To pursue its purpose, Lusitania is open to collaborate with independent professionals from all the industries that identify with its mission and are eager to contribute with their knowledge and passion to help Portuguese established and start-up businesses become visible and successful in North America. Lusitania also collaborates with Portuguese government business-related agencies on their work to address current economic challenges.

For more information about Lusitania Consulting, its services, and job opportunities, visit www.lusitaniaconsulting.com. Business inquiries are welcomed by phone at (202) 573-9194 or email at info@lusitaniaconsulting.com. 

NOPA, Inc.

PO Box 2652
Falls Church, VA 22042

Phone: 703-389-3512