Volume 43 | March 19th 2020
The New South Wales Wine Industry Association represents the interests of all NSW wine producers and grape growers. Our aim is for the NSW Wine Industry Association to advocate for the NSW Wine Industry and provide information and a sense of belonging to our members.
Wine Australia is investing $750,000 in the Australian Tourism Data Warehouse (ATDW) to enhance the online platform’s capabilities and make it easier for wine businesses to manage their online marketing, while reaching a larger audience.
Wine Australia CEO Andreas Clark said this investment is backed by the Australian Government’s $50 million Export and Regional Wine Support Package, which is focused on growing wine exports and attracting more international tourists to our wine regions.
"Australian wine businesses have been actively promoting their wine tourism experiences to increase tourists’ spend and length of stay in our spectacular wine regions. By listing on the ATDW once, businesses can extend their online reach and give travellers more reasons to plan a visit", Mr Clark said.

The enhanced platform will allow wineries, accommodation providers and other wine tourism operators to manage their listing details across a multitude of booking sites from a central location and to incorporate translations, multimedia, performance snapshots, review and scores.

Wineries will also be able to draw on content from booking platforms to integrate into their own websites so that visitors can book accommodation, transport and experiences with ease.

The ATDW was created in 2001 as a joint initiative of Tourism Australia and the Australian, State and Territory Government Tourism Organisations (STOs) to market a comprehensive range of Australian tourism products and destination information in a central location.

ATDW listings will feature on the most prominent tourism websites and mobile applications, including their State or Territory Tourism Organisation’s (STO) consumer website, the Australia.com website and ATDW’s extensive network of more than 250 tourism distributors.

For more information about the Australian Tourism Data Warehouse, visit https://atdw.com.au
ASVO is proudly working in collaboration with Wine Communicators of Australia (WCA) to present a two-day seminar on June 29-30, 2020 . ‘Australian wine: winning the long game’ will tackle the big issues: growing, making and selling wine in the future. 
“Wine businesses today are confronted with the threat of fire, drought, rising energy prices, disease and climate change (among other things). Consumers are seeking out businesses whose practises offer a reduced footprint combined with a health and wellbeing focus.” said Lynda Schenk, Executive Officer, Wine Communicators of Australia. 
ASVO President, Brooke Howell said, “This seminar will provide technical information and real case studies to build capability and efficiency in the Australian wine industry. Drawing on the expertise from within the wine industry and the experiences of others, attendees will gain a greater understanding of our impacts locally and globally, gain strategies to mitigate these risks, improve the environment through winegrowing and making practices, and better communicate these messages to customers and consumers.”

Headlining the event is Sophie Taylor-Price, sustainability consultant, Landcare Australia Ambassador and the granddaughter of the late former Prime Minister, Bob Hawke presenting the cases for urgent climate action and also for optimism. Presenters from the Australian wine industry include 2018 ASVO Viticulturist of the Year Colin Bell, Nuffield Scholar Marty Gransden and 2019 graduate of the Australian wine industry’s Future Leaders program, Hayley Purbrick from Tahbilk Winery.

The Adelaide based event will be live streamed to interstate venues providing national access to the seminar.

Further information about the event is available from ASVO HERE and from WCA HERE
Scholarships of $2,000 to $5,000 are currently available to women working in the agriculture sector to help support their participation in a range of career building leadership development programs.

The initiative is providing junior through to executive women managers with scholarships to support their growth and development via participation in one of three flagship development programs.
Participants will benefit from course content such as Elements of a Successful Team, Team Dynamics, Purpose Priorities and Professional Development, Empowering Teams, and Evolving Strategic Change.   

Expressions of Interest
Find out more and register your interest by completing the Expression of Interest form HERE prior to Friday, May 15