"Australian wine businesses have been actively promoting their wine tourism experiences to increase tourists’ spend and length of stay in our spectacular wine regions. By listing on the ATDW once, businesses can extend their online reach and give travellers more reasons to plan a visit", Mr Clark said.
The enhanced platform will allow wineries, accommodation providers and other wine tourism operators to manage their listing details across a multitude of booking sites from a central location and to incorporate translations, multimedia, performance snapshots, review and scores.
Wineries will also be able to draw on content from booking platforms to integrate into their own websites so that visitors can book accommodation, transport and experiences with ease.
The ATDW was created in 2001 as a joint initiative of Tourism Australia and the Australian, State and Territory Government Tourism Organisations (STOs) to market a comprehensive range of Australian tourism products and destination information in a central location.
ATDW listings will feature on the most prominent tourism websites and mobile applications, including their State or Territory Tourism Organisation’s (STO) consumer website, the Australia.com website and ATDW’s extensive network of more than 250 tourism distributors.