Volume 61 | January 15th 2021
The New South Wales Wine Industry Association represents the interests of all NSW wine producers and grape growers. Our aim is for the NSW Wine Industry Association to advocate for the NSW Wine Industry and provide information and a sense of belonging to our members.
START THE NEW YEAR AS A LEADER
Applications for the next Future Leaders program will open on 18 January. Future Leaders is a professional and personal development program that creates a network of confident, committed individuals who will “be next” and contribute to the future success of the Australian wine community.
Funded by the sector and coordinated by Wine Australia, Future Leaders is a biennial program offered to applicants with open, creative, inquisitive minds who are early to mid-career and already demonstrating leadership potential.
Since 2006 there have been 122 Future Leaders graduates, including many familiar names from the NSW wine industry, such as:
  • Tom Ward – President of ORVA and past President of the NSWWIA
  • Christina Tulloch – President of the HVWTA
  • Jess Chrcek – President of Mudgee Wine
  • Andrew Calabria – President Riverina Winemakers Association 
  • Angus Barnes – EO of NSW Wine

This is a fantastic program and we encourage anyone who is interested to apply. You can register your interest in Future Leaders 2021 with Jo Hargreaves by emailing research@wineaustralia.com or visit HERE on 18 January.
FREE WEBINAR ON BRAND MARKETING FOR NSW WINE
Do you feel like your brand is not getting its share of the online pie? Then you might be interested in an upcoming free workshop hosted by ‘The Brand Story Marketing System’ focused on how to build brand value and drive online sales at the same time.
The free 45 min workshop will shine a light on brand differentiation, amplification and systemisation, offering tools that are simple to apply - full details HERE
This is exclusively for NSW wineries and there are only 40 spaces available so if you would like to register don't delay and click HERE
If you like what you hear at the workshop, then you also have the option to participate in a full online course to further differentiating your brand, building out your uniqueness with storytelling tools and systemising your marketing.

The Brand Story Marketing System are offering NSW Wine members a 50% discount off the $1,500 retail cost of the course. You can find out more about the full course and apply for the discount HERE
SURVEY ON IMPACT RD&A STRATEGIC PARTNERS
Wine Australia has commissioned a review of the impact of its strategic partnerships in research, development and adoption (RD&A).
Winemakers and grapegrowers are invited to provide their views about RD&A investment for the wine industry via a survey, the link to which can be found below. The survey is qualitative and seeks your feedback in seven questions.
Your input is valuable to Wine Australia as it will help to inform and guide Wine Australia’s current and future approach to investment in RD&A for the wine industry.
Read a summary about Wine Australia's strategic partnerships, including funded projects, HERE 

The survey is open until 29 January 2021 HERE
If you would prefer to provide feedback direct to the review team or to request a phone interview please email andrew.spencer@ancerconsulting.com
NEW LIQUOR LICENCE MANAGER
A new digital product called the Liquor Licence Manager is now available, providing greater visibility over liquor licences. It is designed to increase control over applications and payments, ease the admin burden in managing your licence, and reduce wait times for interacting with Liquor & Gaming NSW. It also included some key features and transactions to support COVID-19 recovery for all businesses.  
For more information about the Liquor Licence Manager click HERE
THANKS TO STEWART EWAN OAM
The NSW Wine Industry Association would like to acknowledge the great work done by Stewart Ewen for the NSW Wine Industry Association. Stewart has been the designated board member from the Hunter Valley for many years. The HVWTA had a restructure in December 2020 and as a result, Stewart will step down in his role representing the Hunter Valley on the board of the NSWWIA. This role will be done by Manda Duffy going forward.
Stewart has been a very strong member of the executive, not afraid to speak his mind, take on important projects and to put forward his well-researched view. Of notable mention has been Stewart's role as the ERWSP committee chair, and also his tireless work to ensure that mining in NSW does not adversely impact the wine industry. The NSWWIA owes Stewart a debt of gratitude. 
SHORT SIPS NEWS
+ PACKWINE Design Awards are now open, with the deadline for entries 28 February 2021

+ Winestate Magazine is inviting the submission of wines from all NSW wine regions (including ACT) for their annual Wines of NSW Tasting

+ Wine Business Solutions has launched their Wine Direct and Digital 2021 webinar series.