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Iconic cookie brand Chips Ahoy! and leading livestream shopping app NTWRK, brought together by media agency Spark Foundry, are celebrating the perfect pairing of America’s favorite chocolate chip cookie and ice cream by kicking off an exciting summer program on July 17 for National Ice Cream Day. They’ll keep the celebration going through National Chocolate Chip Cookie Day when on August 4th they will drop a limited number of custom-designed “Perfect Pair” cookies and ice cream sundae kits on the NTWRK app.
"As the brand that's here for happy, we wanted to celebrate the delicious pairing of Chips Ahoy! cookies with ice cream that is sure to make a nice summer day that much better," said Chips Ahoy! Senior Brand Manager Natalie Gadbois. "And for all of those cookie and ice cream lovers out there, we wanted to do something special by creating a custom cookies and ice cream kit for their beloved treat. We’re very excited to team up with NTWRK and their collaborators in bringing this treat to one of the hottest festivals of the summer.”
During the annual Rolling Loud hip hop festival in Miami on July 24, they will unveil a custom-wrapped Chips Ahoy! cookies and ice cream truck – designed by signature streetwear creators Market — serving a delicious pairing of everyone’s favorite frozen treat and Chips Ahoy! chocolate chip cookies. The pop-up will take place at Miami’s La Otra, as part of a NTWRK and Galore Magazine-hosted, music-fueled party complete with live curated drops, DJ sets, performances, celebrities and a number of soon to be announced special guests.
“We’re thrilled to team up with Chips Ahoy! to celebrate National Ice Cream Day and give the brand a special moment on-site at this year’s Rolling Loud Festival in Miami,” says NTWRK CEO Aaron Levant.
Chips Ahoy! and NTWRK continue their collaboration with Market on the custom-designed “Perfect Pair” cookies and ice cream sundae kit honoring the classic nostalgic treat. The limited-edition kits, including an ice cream pint bowl, scoop, and ceramic cookie jar, will be released exclusively on the NTWRK app on August 4, National Chocolate Chip Cookie Day, setting the stage for the ultimate Chips Ahoy! summer sundae creations.
With a custom studio set featuring Chips Ahoy!-themed props and backdrops, Market will whip up Perfect Pair delectables with Chips Ahoy! cookies, and engage with the sweets-loving audience in a live chat.
As a preview to the Chips Ahoy! x NTWRK drop, guests at the Rolling Loud event can enter a “Perfect Pair” raffle experience for a chance to win their very own Chips Ahoy! “Perfect Pair” cookies and ice cream sundae kit, with winners announced at the evening’s close.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2021 net revenues of approximately $29 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, BelVita, and LU biscuits; Cadbury Diary Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternationl.com or follow the company on Twitter at www.twitter.com/MDLZ.
ABOUT NTWRK
NTWRK is the premier North American livestream shopping platform where “entertainment meets e-commerce” (Forbes). Built on a digitally innovative model of daily product drops, livestream shopping festivals, and exclusive partnerships with world-renowned brands and creators, NTWRK has fostered an organic global community of artists and fans since its launch in 2018. Investors include Jimmy Iovine, Live Nation, Drake, Goldman Sachs, luxury brand Kerring and more.
ABOUT MARKET
Market removes the barriers between good ideas and successful business by blurring the line between collaborators, innovation and customers. It helps creatives, dreamers and misfits bring their ideas to market, providing entry into the exclusive worlds of design and streetwear with education, resources and mentoring.
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