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We hope most of you are already planning for this summer’s arrival of the FIFA World Cup 2026™ games and the America250 celebration! These events offer great opportunities for your businesses to generate additional revenue. We’ll be joining a series of SBS webinars over the next two weeks (details below) offering advice for how to prepare and operate safely during these big events.
Our team is here for you throughout the summer season so reach out directly anytime you need business guidance, support, or assistance.
Wishing you a sun-filled, profitable June!
Steven Picker & Rosanne Martino
NYC Food and Beverage Industry Partnership at SBS
| | | Get Game Ready for FIFA World Cup 2026™ | | Upcoming Webinars: Getting Your Small Business Game Ready for FIFA World Cup 2026™ | |
The NYC Department of Small Business Services (SBS) is hosting webinars to prepare businesses in the hospitality industry for the surge of tourists coming to New York City for the FIFA World Cup 26™.
- Wednesday, June 3, at 4 p.m.
- Tuesday, June 9, at 12 p.m.
- Wednesday, June 10, at 10 a.m.
- Friday, June 12, at 2 p.m.
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Help Spread the Word About the Webinars
Please share our social media posts with your networks:
| | Truck Delivery Restrictions in Midtown | |
The city is requesting that local businesses shift their delivery windows on match days, to help reduce congestion in Midtown. NYC is engaging with the trucking industry, as well as local businesses and residents to share this information.
Following best practices from similar large events in other cities, truck deliveries in Midtown will be restricted from six hours before each NYNJ Stadium match begins until three hours after each match concludes.
The truck restrictions will be in place only on match days between 30th and 60th Streets, from the East River to the Hudson River.
Restricted Delivery Hours
- Saturday, June 13, from 12 - 11 p.m.
- Tuesday, June 16, from 9 a.m. - 8 p.m.
- Monday, June 22, from 2 p.m. - 1 a.m.
- Thursday, June 25, from 10 a.m. - 9 p.m.
- Saturday, June 27, from 11 a.m. - 10 p.m.
- Tuesday, June 30, from 11 a.m. - 10 p.m.
- Sunday, July 5, from 10 a.m. - 9 p.m.
- Sunday, July 19, from 8 a.m. - 11 p.m.
| | New York City World Cup 2026 Business Toolkit | Download NYC Tourism + Conventions' World Cup tool kit for all the information you need about free promotional opportunities, ways to submit your events to the citywide calendar, how to participate in the social campaign, and more. | | World Cup 2026 Offers + Events Calendar | |
Submit your World Cup–inspired offers and events and be featured on NYCTourism.com as millions of fans explore the five boroughs.
Events: Time-bound happenings like watch parties, programming tied to teams, game-day experiences, performances, tastings or special programming
Offers: Limited-time promotions such as discounts, prix-fixe menus or themed specials such as 26% off in celebration of 2026 are encouraged
| | Celebrate the World Cup with $26 Offers + Limited-Edition Cups | |
The Five Borough Winners Special is NYC's official citywide dining program for the World Cup — bringing together restaurants, bars, and food businesses across all five boroughs to showcase the flavors that define New York City.
If you run a food- or drink-related business in New York City, we encourage you to participate in this citywide initiative.
Offer Options:
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$26 Offer: Participating establishments will offer anything they choose for $26. This could be a prix-fixe menu, a beverage & bite pairing, drink special, etc.
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Limited-Edition Cup Giveaway: Participating establishments can also offer a limited-edition cup (one per borough) with the purchase of a food and/or beverage item. Cups are 24 oz, dishwasher safe and intended for cold beverages only.
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Both $26 Offer & Cup Giveaway: Participating establishments may offer the cup with their $26 promotion.
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The World Cup One-Day Permit allows event organizers to host off-site activations, such as fan festivals, events with multiple vendors and large viewing events, throughout the duration of the 2026 FIFA World Cup.
Bars and restaurants can also apply for the World Cup One-Day Permit to extend service into contiguous unlicensed outdoor areas for World Cup events.
Businesses, organizations or individuals can apply for this permit to host a World Cup watch party.
| | Help Your Employees Save for Retirement | |
Eligible employers with 10 or more employees, that have been in business for at least two years, and don’t already offer a qualified retirement plan must facilitate New York Secure Choice for their employees, the state’s new retirement savings program.
Employers required to facilitate the program must register by the following deadlines:
- 30 or more employees – March 18, 2026
- 15 to 29 employees – May 15, 2026
- 10 to 14 employees – July 15, 2026
It’s free and easy for employers to get started.
| | Cost of Doing Business in NYC Survey | |
We want to hear directly from you. Over the past 12 months, what has it actually cost to run your business in New York City? What challenges have you faced?
Your feedback is essential and the survey will only take around 10-15 minutes. The insights you share will directly inform our programs, guide our advocacy, and help us measure progress as a city. All responses are anonymous unless you choose to share your contact information for follow‑up.
| | Avoid Fines and Violations | | Opioid Antagonist Requirement in First Aid Kits | | Concession & Food Festival Opportunities | | Request for Proposals: Manage and Operate a Year Round Hospitality Subconcession at Gansevoort Plaza, Manhattan | | |
The Meatpacking District Management Association is seeking concessionaires for the management and operation of a Market and Hospitality subconcession at Gansevoort Plaza in Manhattan.
Responses Due: Tuesday, June 30, 2026, at 5 p.m.
| | NYC Small Business Month Expo 2026 | | Great to see so many of you at the NYC Small Business Month Expo on May 28! | | Maximizing Outdoor Dining Panel (l to r): Moderator Steven Picker, Executive Director of the NYC Hospitality Alliance Andrew Rigie, SBS Commissioner Kenny Minaya, and Pei Shan Wei, co-owner of Zaab Zaab. | | Calling All Aspiring Restaurateurs and Early-Stage F&B Operators! | |
NYC Restaurant Academy is a new centralized resource providing in-depth startup and operations management education for foodservice businesses. These sessions will help you avoid costly mistakes and teach you best practices for long-term success and profitability.
Topics include finance, commercial leases, operations, marketing, compliance, human resources, and more.
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Unlock Free Advertising Secrets with LinkNYC
Learn the fundamentals of using the free and low-cost advertising platform for small businesses.
| | About the Food and Beverage Industry Partnership | | The NYC Department of Small Business Services (SBS)’s NYC Food and Beverage Industry Partnership team acts as a convener to drive alignment and collaboration among NYC foodservice industry stakeholders. With input from our advisory groups, we lead strategic thinking to guide city investment in industry-informed services and resources. We work to identify new, actionable ways the city can demonstrate its commitment to support NYC’s food and beverage businesses and workers. | | | | |
