🎄 You're Invited to the 2025 NYSTIA Member Meeting & Virtual Holiday Party! | |
Get ready to celebrate the season at the at the Annual NYSTIA Member Meeting & Virtual Holiday Party! Raise a glass with your favorite New York State beverage, connect with peers, and hear the latest updates from NYSTIA during the Member Meeting.
3:00 - 4:00 PM - NYSTIA Member meeting, brief agenda, speakers
4:00 - 4:45 PM - Door prizes, trivia, and festive fun!
Register for Free
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November 19 | 9:15-9:45 AM | Free | Register Now
Zoomed In or Zoomed Out: Destination Strategies in Contrast
Gain insights into the impact of local vs. out-of-state visitors
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No two destinations are alike, and neither are the strategies that drive results. So how do you identify the approach that’s right for you?
Join us for our next Wednesday Webinar where we will be talking all about destination strategy! Dylan Forsyth from Zartico will share real-world examples of New York destinations using visitor intelligence to guide decisions for both local and out-of-state visitors. Featuring Gina Mintzer, Executive Director of the Lake George Regional Chamber of Commerce & CVB, see how one destination leveraged local visitor insights to measure community impact, while another used out-of-state visitor data to inform marketing and investment strategies. You’ll leave with a clear understanding of how “zooming in” and “zooming out” can transform your destination strategy. Learn More & Register
| | November 12 Webinar Recap: For those of you who miss last week's Wednesday Webinar How to Use Group Pace Reporting to Improve Your Sales Performance with Brent Foerster from Tempest, you can access the full recording here. | | |
⚖️ Advocacy Matters to You |
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The full effect of New York State's Small Plastic Bottle Hospitality Law is taking effect soon. On January 1st of this year, hotels with 50+ rooms may no longer provide personal care products in plastic bottles smaller than 12 oz. Starting January 1, 2026, hotels with fewer than 50 rooms must comply. The law helps reduce single-use plastic waste. DEC helps hotels prepare on their website.
| | Governor Hochul Announces Grand Opening of a New Terminal at Watertown International Airport | |
Governor Kathy Hochul announced the opening of a new, state-of-the-art terminal at the Watertown International Airport, a major milestone for New York’s North Country Region that will boost tourism, foster increased economic activity and create a seamless travel experience...
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| | | New EV Funding Alert for Municipalities! | |
The NYS Department of Environmental Conservation (DEC) has announced $5M in grants and $585K in rebates to help municipalities install EV chargers and add electric vehicles to their fleets. Applications are open now through February 27, 2026 — first come, first served!
Lynkwell, the only NY-based EV charging provider on the OGS state contract, helps make your grant funds go farther with trusted, cost-effective solutions. Act now to connect with Lynkwell's team of experts and power your community’s zero-emission future!
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Destination Management: Powered by the State of the American Traveler
Wednesday Webinar | Miles Partnership | November 18
Learn More & Register
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Improving Passenger Rail on the Empire State Corridor
Wednesday Webinar | ESPA | November 18
Learn More & Register
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Zoomed In or Zoomed Out: Destination Strategies in Contrast
Wednesday Webinar | Zartico | November 19
Learn More & Register
| | AAA Northeast End of the Year Special | |
Inspire over 1.5 million AAA members in your drive market with AAA Northeast's Premier Digital Marketing Program – and save 40%! The NYSTIA Co-Op feature will appear in the AAA Northeast’s Digital Publication YourAAA (MA, RI, CT, NY and NJ) reaching 1.6 million travelers.
Reach a Highly Engaged Audience of Travelers with AAA Northeast, including a dedicated email sent to 1.5M members driving readers to a hosted content article, recommending your destination and inspiring travel through the trusted brand of AAA and content marketing, and more!
Learn More & Sign Up
| | | 2025 Wheresight Digital Marketing Initiative | |
Stay ahead in a rapidly evolving tourism landscape with the Wheresight Digital Maturity Accelerator (DMA)—a program designed to assess, benchmark, and boost your destination’s digital performance. Through customized dashboards, actionable roadmaps, and expert mentorship, Wheresight helps tourism organizations and operators enhance marketing, sales, and operations for measurable growth and smarter, data-driven decisions.
Learn More & Sign Up!
| | | Two Open Positions, Oneida County Tourism | |
The Destination Engagement Manager plays a key role in connecting Oneida County Tourism (OCT) with our local partners, businesses, organizations, and residents. This position..Learn More & Apply
The Communications Marketing Manager drives Oneida County Tourism’s brand, marketing, and communications initiatives. This role leads creative campaigns and storytelling that...Learn More & Apply
| | | Thank you to our 2025 Partnership Community! | | | | |
WHAT WE DO:
We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.
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