Next Lunch & Learn Webinar:

Winning Content for Travel Guides

& Collateral Material

In this week's Lunch & Learn Webinar, join Tom Martinelli from Content Studio New York and learn some practical tips for how best to “Plan to Refresh Your Content” that appeals to what visitors really want and don’t want. While it is easy to simply update what you have done previously, you might be shortchanging your brand and what appeals to visitors. Register Now 

When: Wednesday, February 28 at 12:00 pm E.T.

Cost: Free!

Please share this invite! The NYSTIA Lunch & Learn Webinars are open to all NYSTIA members and their guests. Register Now

During last week's Lunch & Learn Webinar, Geoff Lacher and Rich Adam from Rove presented their topic: How YOU Doin? A multiple dataset approach to stay up-to-date with your destination. Being data-driven means that you engage in data-driven decisions, engage in educating everyone in your organization, eliminate data blockers and enable frontline action.

Read the Full Recap

Last weekend, NYSTIA brought your travel literature to two great consumer shows - The Outdoor Adventure Show in Toronto, Canada, and the AAA Lehigh Vacation Expo in Allentown/Bethlehem, Pennsylvania. We launched our Canadian travel show tour with the 3-day Outdoor Adventure Show. Families and couples looking to take their next adventure in New York State were interested in every corner of the state! Record attendance at the Pennsylvania show...

Read the Full Recap

Join tourism industry professionals from across New York State on April 17-19 at the 2024 New York State Tourism Conference in Niagara Falls! 

Gain industry insights and inspiration during conference sessions and network with some of the best minds, most experienced individuals, and trendsetting thought leaders in the tourism industry.

Register & Book Your Room

• Last week, NYSTIA members Josiah Brown and Amanda Dana alongside NYSTIA's Bob Provost spoke to the New York Association of Towns on the topic of How Tourism will Revitalize your Town. This was an expanded version of the talk Bob gave in February to the Hudson Area businesses in Columbia county.
• U.S. Travel has announced the Officers & At-Large Delegates for 2024. You can read the full board of delegates here.

You can access NYSTIA's Advocacy Action Center anytime to View Key Legislation and contact your elected representatives.

Barrel Fest is more than your average beer festival in a hotel conference room. This outdoor bash knows no walls and takes place nestled in the beauty of the Adirondacks near the shores of Lake George. The event features rare beer, cider, wine and more, all aged in barrels and many crafted specifically for this event, meaning you won’t find them elsewhere. Festivities also include music, a giant bonfire, fireworks, snacks and more!

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An agreement has been finalized for a public-private partnership to build a new arena at Mohawk Harbor, the latest investment in Schenectady’s ongoing revitalization efforts. “This arena represents the start of an exciting new chapter in the storied history of Union hockey,” said College President David R. Harris. “Just as importantly, the facility will be a tremendous community asset that will strengthen Schenectady and the region for decades to come.”

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DiscoverUpstateNY.com (DUNY), the premier travel website for Upstate New York has an exciting program surrounding the Total Solar Eclipse on April 8, 2024 to increase tourism for your destination, attraction, hotel, events and more. Reach 80,000 - 200,000 monthly viewers with this opportunity for high visibility for the Eclipse week and the season ahead with ad placement, special added value and content. Consider how you can benefit and engage more visitors with participation starting at $675 and email Madelyn Roberts or by phone at 516-662-9555 for more information.

The October 2024 AARP NYSTIA Co-Op program will feature in AARP's New England Region travel issue (CT, MA, ME, NH, NH, VT) to reach the fall and winter travel market.

Both issues will offer some compelling benefit features:

• We will target AARP's age 50 to 59 "active & adventurous" audience
• Advertisers will receive matching space for advertorial content
• Reader service lead generation, and are expected to deliver thousands of valuable consumer contacts.

Learn more & Sign Up by June 30!

The Regional Office of Sustainable Tourism/Lake Placid CVB (ROOST) is seeking a diplomatic, politically astute, and visionary servant leader to serve as the new President & CEO. The President and CEO is responsible for accomplishing ROOST’s mission to market and communicate the attributes of the region, while ensuring measurable benefits to the communities served. 

Learn More

No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page.

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | 2024 Tourism Champions Agreement |

Submit a Workshop Proposal | 2024 Travel Show Schedule

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.