July 28, 2026

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Become an Effective Tourism Advocate for Your Organization, Destination and Industry

5-Hour Advocacy Professional Development Masterclass

Pre-Summit Session | Radisson Hotel Corning | Wednesday, September 16, 2026

If someone in the room were to say to you: "Tourism is just low-paying service jobs." Or: "Occupancy tax revenue should be spent elsewhere." Would you be ready to respond?

Join Josiah Brown, The New York Sherpa and President of Famous Destination Marketing, for a 5-hour professional development masterclass built to turn tourism professionals into confident, year-round advocates. You'll walk away with advocacy language models, public speaking fundamentals, and a personal plan for becoming the "Tourism Mayor" of your destination. Plus, a copy of The Destination Advocate Guidebook to put it all into practice!


Registration is just $279 for NYSTIA members, $329 for non-members, and includes lunch. Seats are limited! Register now to make sure your organization has a trained advocate in every room that matters.

In This Newsletter:

NYSTIA News:

- Advocacy Masterclass with Josiah Brown

- Book Your Room Before It's Too Late!

- DONYS Scholarship Golf Tournament

- RFP: Host a NYSTIA Event in 27', 28', or 29!

- Book Your 1:1 Networking Sessions

- What We Can Learn from AI Travel Assistants


Advocacy:

- Advocacy Through Industry Storytelling "Open Floor" Session


Industry News:

- Governor Hochul Makes Two Major Announcements

- $47M Dea Announced to Revive Winery in Steuben County

- You're Invited: Ernie Bruno Summer Cruise


Events:

- How to Capture the Accessible Travel Market

- Global Virtual Business Development Co-Op


Marketing Initiatives:

- AMERICA Journal

- Sojern Digital Solutions

Time is Running Out to Book Your Room in Corning!

Only A Few Rooms Available, Our Block is Almost Full!

Our reduced room rate at the beautiful Radisson Hotel Corning for New York State Tourism Excellence Awards & Summit attendees expires on August 8, and there is no guarantee that we can extend our block. Don't wait until it's too late! Book Your Room and Register Now for the Summit

Register for the DONYS Scholarship Golf Tournament

Wednesday, September 16 | Indian Hills Golf Club

Sign up for a fun-filled day on the course with your colleagues at the annual Charlie Daley and Dave Thornton Golf Tournament to benefit the DONYS Scholarship Fund! Whether you're a seasoned golfer or just want to have a fun time with friends, there is something for everyone. You'll also enjoy an array of refreshments, food, activities and opportunities to add to the fun like hole-in-one, raffles and more.

Showcase Your Destination: Host a NYSTIA Event in 2027, 2028 or 2029!

You're invited to submit proposals to host the New York State Tourism Conference and/or the New York State Tourism Excellence Summit! Hosting not only brings valuable attention from throughout the state and country to your community, but also highlights the benefits of the visitor economy to your local elected officials.


Read the RFP and Submit a Proposal to bob@nystia.org by Friday, August 28

Grow Your Knowledge & Expand Your Network: Book Your Free 1:1 Networking Sessions!

Whether you're exploring branding, international marketing, artificial intelligence (AI), travel trade, or simply want to discover what or who's new in the industry, the 1:1 Networking Sessions are designed for you.


BONUS: Book two or more appointments to qualify for prize drawings! Slots are limited, so book your appointments before they fill up!

📊 Insights Driven by Data: What We Can Learn From AI Travel Assistants - Article by Colton Sears

People aren’t just using ChatGPT to cheat on their schoolwork or complete arduous tasks at work more efficiently. Travelers — especially international travelers — are increasingly turning to AI chatbots for trip inspiration, selecting destinations, creating... Continue Reading

⚖️ Advocacy Matters to You

 

Register Now: Q3 Advocacy Through Industry Storytelling Session - August 10, 2026 at 10:00 AM

The new NYSTIA Advocacy Committee co-chairs, Josiah Brown, The New York Sherpa and President of Famous Destination Marketing, and Amanda Dana, Director of Tourism for Orange County, NY, invite you to the next quarterly Open Floor Advocacy Session! Hear how colleagues are protecting budgets, share what you’re facing, and talk openly about what’s working, and what’s not! Register Now

📣 Be a Tourism Advocate! Sign up to the NYSTIA Advocacy Action Center to receive alerts in our future advocacy efforts.

Industry News:

 

Governor Hochul Makes Two Major Announcements To the Great New York State Fair

Governor Kathy Hochul announced that tickets are now on sale for direct train service to and from The Great New York State Fair, and a new initiative for all current SUNY students or incoming SUNY students with an admission letter to receive free admission on Student Youth Day.

Cheers! Governor Hochul Announces $47M Deal to Revive Former Pleasant Valley Winery in Steuben County

Governor Kathy Hochul announced that Vine Enterprises, LLC will invest at least $47 million to restore operations at New York State’s second largest winery in Hammondsport, part of the Town of Urbana in Steuben County in the Finger Lakes Wine region...Continue Reading

You're Invited to the Ernie Bruno "40th Anniversary" SkĂĄl Boat Cruise! Wednesday, August 5 at 11:00 AM in Lake George

This SkĂĄl event is always a wonderful way to meet with old and new friends, and to enjoy the summer at peak beauty. Our time together includes a light program. Learn about the SkĂĄl Albany/Upstate New York Club’s future programs, and why you’ll want to be involved. Learn More

Events & Webinars:

 

From Insight to Action: How to Capture the Accessible Travel Market


Online/Virtual | Miles Partnership & Wheel the World | July 29


Learn More

Advocacy Through Industry Storytelling August 10 Session


Online/Virtual | NYSTIA Advocacy Committee | August 10



Learn More

Global Virtual Business Development Co-Op

Online/Virtual | Alon Tourism Solutions | August 12

Learn More

Marketing Opportunities:

 

AMERICA JOURNAL: New York State Heritage Travel Feature for German Speakers

Promote your destination, attractions and special heritage in the October 2026 AMERICA Journal feature section! NYSTIA members have the opportunity to feature their destination in the October 2026 New York State section for a discounted rate.


Content will be created by America Journal's professional travel writers with your input/requests. Learn More & Sign Up

Sojern: Travel Intent-Driven Digital Solutions

Drive visitation and increase visitor revenue! With a 50% match in media value from Sojern, your destination is eligible to receive a 2:1 value on your investment towards a digital campaign focused on travel intenders. 


Through their robust data partnerships, AI and machine learning technology, Sojern identifies travel intenders at key points in their booking journey to put the right message in front of the right audience at the right time. Learn More & Sign Up

Job Postings

 

No new job postings have been listed this week, but you can always check the careers board on our website here.

 

Become a Member | Join the Partnership Community

Thank you to our Partnership Community!

 
 

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.

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