July 21, 2026

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Andreas Weissenborn to Keynote at the
 2026 NYS Tourism Excellence Awards & Summit

Friday Morning, September 18, 2026

The 2026 Summit general session programming is themed 'Excellence In Advocacy'. We're thrilled to announce that Andreas Weissenborn, SVP of Advocacy & Destination Advancement at Destinations International, will deliver morning keynote remarks on Friday, September 18th at the 2026 New York State Tourism Excellence Summit in Corning, New York.


Get ready to build your own "Advocacy First Aid Kit;" a powerful toolkit bringing together key contacts, proof points, approved messages, policy assets, operational roles, and research, all in one place. Be ready before advocacy issues or opportunities arise. Develop a stronger, more confident organization: staff and leadership aligned, readiness sharpened, and your team prepared to seize the moment and respond to challenges.

In This Newsletter:

NYSTIA News:

- Andreas Weissenborn to Provide Friday Morning Keynote

- Register & Book Your Room

- From Vacations to Micro-Adventures

- Join Nate at the Great NYS Fair


Advocacy:

- Q3 Advocacy Through Industry Storytelling

- Advocacy Masterclass


Industry News:

- Governor Hochul Highlights Statewide FIFA World Cup Impact

- New Partner: Kimberly Corbets at Ad+genuity

- You're Invited: Ernie Bruno Summer Cruise

- Erie Canalway Photo Contest


Events:

- How to Capture the Accessible Travel Market

- Global Virtual Business Development Co-Op


Marketing Initiatives:

- AMERICA Journal

- Sojern Digital Solutions

New York State Tourism Excellence Awards & Summit

Join us in Corning, NY September 16-18, 2026

Register & Book Your Room

Register now and book your room at the Radisson Hotel Corning and to join us at the 2026 New York State Tourism Excellence Summit!

📊 Insights Driven by Data: From Vacations to Micro-Adventures - Article by Colton Sears

With rising costs and increased financial uncertainty, it would be natural to assume that Americans are cutting back on travel and prioritizing other, more essential expenses. But the data shows that people aren’t necessarily traveling less, but traveling differently. Continue Reading

Join Nate and the Tourism Champions at the Great New York State Fair this August!

NYSTIA's Nate Gresock needs your help promoting New York State destinations and tourism at the 2026 Great New York State Fair. Volunteers receive a free parking pass and two admission tickets (bring a guest) for the day(s) you volunteer. Sign Up Now

⚖️ Advocacy Matters to You

Register Now: Q3 Advocacy Through Industry Storytelling Session - August 10, 2026 at 10:00 AM

The new NYSTIA Advocacy Committee co-chairs, Josiah Brown, The New York Sherpa and President of Famous Destination Marketing, and Amanda Dana, Director of Tourism for Orange County, NY, invite you to the next quarterly Open Floor Advocacy Session! Hear how colleagues are protecting budgets, share what you’re facing, and talk openly about what’s working, and what’s not! Register Now

Register Now for the Advocacy Masterclass with the New York Sherpa - Special Program at NYS Tourism Excellence Summit

Join Josiah Brown, the New York Sherpa and President of Famous Destination Marketing on Wednesday, September 16th at the 2026 New York State Tourism Excellence Summit for an immersive professional development program designed to help you become a more effective advocate for your organization. Learn More & Register

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📣 Be a Tourism Advocate! Sign up to the NYSTIA Advocacy Action Center to receive alerts in our future advocacy efforts.

Industry News:

Governor Hochul Highlights Statewide FIFA World Cup Impact

Governor Kathy Hochul highlighted the statewide economic impacts of the FIFA World Cup on New York. The Governor’s World Cup strategy was designed to ensure that the benefits of the tournament reached every region of New York, not just the area around...Continue Reading

New Partner Feature: Kimberly Corbets from Ad+genuity

Kimberly Corbets is the Senior Sales Director for Ad+genuity. Ad+genuity brings transparency, quality, and education to programmatic advertising. We build omni-channel strategies spanning paid social and programmatic media, giving tourism...Meet Kimberly

You're Invited to the Ernie Bruno "40th Anniversary" Skål Boat Cruise! Wednesday, August 5 at 11:00 AM in Lake George

This Skål event is always a wonderful way to meet with old and new friends, and to enjoy the summer at peak beauty. Our time together includes a light program. Learn about the Skål Albany/Upstate New York Club’s future programs, and why you’ll want to be involved. Learn More

Enter the Erie Canalway Photo Contest

Photo Pictured: Photo of the Old Erie Canal in DeWitt by Adam Fine, 2025 winner

Keep your camera clicking as you enjoy the canal this year. Submit up to three of your best views to the Erie Canalway Photo Contest. Winners will be featured in our 2027 calendar and receive a prize. Deadline for entries is August 28. Learn More & Enter

Events & Webinars:

From Insight to Action: How to Capture the Accessible Travel Market


Online/Virtual | Miles Partnership & Wheel the World | July 29


Learn More

Global Virtual Business Development Co-Op

Online/Virtual | Alon Tourism Solutions | August 12

Learn More

Marketing Opportunities:

AMERICA JOURNAL: New York State Heritage Travel Feature for German Speakers

Promote your destination, attractions and special heritage in the October 2026 AMERICA Journal feature section! NYSTIA members have the opportunity to feature their destination in the October 2026 New York State section for a discounted rate.


Content will be created by America Journal's professional travel writers with your input/requests. Learn More & Sign Up

Sojern: Travel Intent-Driven Digital Solutions

Drive visitation and increase visitor revenue! With a 50% match in media value from Sojern, your destination is eligible to receive a 2:1 value on your investment towards a digital campaign focused on travel intenders. 


Through their robust data partnerships, AI and machine learning technology, Sojern identifies travel intenders at key points in their booking journey to put the right message in front of the right audience at the right time. Learn More & Sign Up

Job Postings

No new job postings have been listed this week, but you can always check the careers board on our website here.

Become a Member | Join the Partnership Community

Thank you to our Partnership Community!

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.

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