January 13, 2026

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Tomorrow:

January 14 | 9:15-9:45 AM | Free | Register Now

Agritourism, Accessibility, and Adventure: Insights from Australia Shaping Tomorrow's Travel

Join us for our first January Wednesday Webinar as we explore the tourism trends shaping today’s visitor experience! Garrett Tyler-Parker, Director of Analysis and Insights at Tourism Research Australia, will share data-driven insights on three growing areas: accessible and inclusive travel, agritourism, and cycle tourism.

Drawing from Tourism Research Australia’s latest research, this session will highlight why these trends matter and how they are influencing destinations worldwide. Attendees will also be introduced to LIVE, the Longitudinal Indicators for the Visitor Economy, an innovative public insights platform that integrates multiple data sources using a triple-bottom-line approach. Register Now

Thank you to all of our new and returning Tourism Champions for 2026! Your support has enabled us to invest in a robust schedule of major travel shows, events and static displays for 2026.

See the 2026 schedule - There's still time to sign up!

• Registration for Destination Capitol Hill is now open. This impactful advocacy event will be held on April 14-15, 2026. Register Now.
• Parks & Trails New York will be hosting a fireside chat with PTNY's Executive Director Paul Steely White and Deputy Director Will Coté to talk about PTNY's big three goals for 2026. Reserve your spot for their cozy conversation, scheduled for January 16 at 12:00pm.

As a Senior Media Solutions Associate for Expedia Group Advertising, Kirsten Asuncion works closely with DMOs and attractions to turn travel trends and first-party insights into smart, performance-driven advertising strategies. Recently relocated to New York, Kirsten brings a fresh traveler’s perspective and enthusiasm to every partnership...

Meet Kirsten

All are welcome to join the team at Visit Syracuse for a special retirement celebration in honor of Carol Eaton, Senior Vice President at Visit Syracuse. If you plan on attending, please RSVP by January 25, 2026.

Where in [Your Destination] are you hoping to use your PTO and vacation days this year? A favorite spot you return to again and again, or somewhere you’ve been meaning to explore?

Share with us in the comments👇 and start building your 2026 plans! #TakeOffNY #UseYourPTO

Suggested Graphic: Download the easy-to-use poster template, add your destination logo and photo to encourage people to plan travel to your destination this year, and share with your network!

Access the free Take Off, New York media kit

Showcase Your Destination to America's Most Active Travelers Special NYSTIA Partnership Opportunity!

New York destinations, attractions, and tourism businesses now have an exclusive opportunity to exhibit at the nation’s premier consumer travel show series — the Travel & Adventure Shows — at a preferred NYSTIA rate.Learn More & Sign Up

New York Family is here to help you reach the decision-makers behind family travel—NY-DMA parents! These engaged planners are actively seeking experiences for both adult and family travel.

New York Family specializes in custom marketing solutions, including sponsored and branded content, print (600,000 monthly readership), digital + email (160,000+ opt-in subscribers), live events & more!

Learn More & Sign Up

The Paid Media and Data Strategist will support the planning and execution of advertising campaigns to reach and influence the right audiences to support goals....Learn More & Apply

Share your organization's job posting: Submit Here.

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2026 Tourism Champion | Take Off, New York!