This year’s conference will be hosted in Utica, New York, a vibrant city of growth, culture, and community. Experience why the region is among the fastest-growing in the state as you sample Utica's famous dishes, connect with the local community, and discover all that Oneida County has to offer. Explore Oneida County. | |
March 11| 9:15-9:45 AM | Free | Register Now
Presenting Sojern's 2026 State of Destination Marketing Report
Measuring Economic Impact Ranks as DMO's Top Priority Amid AI Disruption
| | Based on insights from more than 350 DMOs worldwide, Sojern's 2026 State of Destination Marketing Report points to a broader shift towards performance-led marketing. Presented by Nick Beaulieu, Sales Director at Sojern, this engaging webinar will take you through the insights gained from more than 250 DMOs worldwide, with findings explaining how accountability and measurability outcomes are becoming increasingly central to destination strategy. Register Now | 📣 Last week, we announced the upcoming webinar Beyond the Pour: How DMOs Can Turn Wineries, Breweries & Culinary Culture into Destination Drivers which has been rescheduled to March 25, 2026. Full Schedule | |
⚖️ Advocacy Matters to You |
| | Two Minutes for Tourism Advocacy | The NYSTIA Advocacy Committee is gathering input on ways we can improve the Tourism It's Everybody's Business (TIEB) printable documents that generate from the Economic Impact by County function on our website. We hope you will spare a few minutes of your time by filling out the brief form. Share Your Thoughts. | | | |
How Destinations are Building the Case for Tourism: This Cayuga Tourism Advocacy Campaign puts local voices front and center. In a video sharing what tourism really means to the people who live, work, and invest in Cayuga County, business owners and partners speak about why they support the tourism office and how tourism strengthens their community.
Check out the video 👉
| | | New Member Introduction: Kate Scaduto from Visit Buffalo | |
Please welcome Kate Scaduto, Marketing & Social Media Manager at Visit Buffalo, to the NYSTIA Community! Kate is a social media marketer with over five years of experience developing insight-driven digital strategies. She has served as the marketing and...
Meet Kate
| | | New York State Parks Announces Community Historic Preservation Grant Awards | |
The New York State Office of Parks, Recreation and Historic Preservation (OPRHP) has announced that six local governments will receive a combined $180,000 in grant funds to support community...
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| | | NYS 250th Initiative: Share Untold Stories from Your Destination! | |
The DEAI Committee has launched a special America 250 initiative, NY250: Untold Stories, dedicated to uncovering, preserving, and uplifting the diverse, often overlooked, and historically marginalized stories. The goal is to collect 250 untold stories, and we...
Contribute an untold story
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Canal Society of NYS Winter Symposium & Annual Meeting
Event | Canal Society of New York State| March 7
Learn More
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Sojern's 2026 State of Destination Marketing Report
Webinar | Sojern | March 11
Learn More
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State of the American Traveler Survey Findings - March 2026
Webinar | Future Partners | March 11
Learn More
| | Adara: The Ultimate Destination Marketing Solution | |
Achieve your marketing objectives with the power of Adara’s 2.1 billion digital identities sourced from over 270+ travel and entertainment data partnerships such as Marriott, Choice, Wyndham, Kayak, OpenTable, Ticketmaster, and more!
With the power of their data sources, Adara helps you acquire new high-value visitors/customers and activate repeat visitors/customers through managed media campaigns.
Learn More & Sign Up!
| | | 2026 Travel & Adventure Shows | |
Through a special partnership with NYSTIA, New York destinations, attractions, and tourism businesses now have an exclusive opportunity to exhibit at the nation’s premier consumer travel show series—the Travel & Adventure shows—at a preferred NYSTIA rate!
2026 show markets include: New York City, Chicago, Washington DC, South Florida, Dallas, Seattle, and more!
Learn More & Sign Up
| | | No new job postings have been shared this week, however you can check our Careers Page anytime for open positions. | | Thank you to our Partnership Community! | | | | |
WHAT WE DO:
We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.
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