October 28, 2025

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Tomorrow:

Tomorrow's webinar, presented by Kyle Pierce from STQRY and Jessica VanDeMar from the Finger Lakes Visitors Connection, will showcase how the Finger Lakes Virtual Museum was created, offering visitors an immersive exploration of the region's rich history and culture. Discover how this innovative project serves as a tool for local residents and visitors to explore the deep history of Ontario County, and learn practical insights into designing and building your own captivating virtual experiences! Register Now

Oct. 22 Webinar Recap: For those of you who miss last week's Wednesday Webinar Accessible Recreation on the Canalway with New York Power Authority/NYS Canal Corporation representatives Darby Racey and Alyson Danielewicz, you can access the full recording here.

• U.S. Travel: As the government shutdown enters its fourth week, the toll on travel continues to grow. During the last extended shutdown in 2019, losses reached nearly $1 billion per week—about $1,615 every second. By that measure, this shutdown has already cost more than $3 billion in travel-related economic activity. See U.S. Travel's real-time cost ticker here.  

Brand USA wrapped up its largest and most engaging Travel Week yet in London, uniting nearly 900 industry leaders for meetings, education, and collaboration. The event also marked the launch of America the Beautiful, a new global marketing platform already driving impressive engagement and reaffirming global demand for U.S. travel...

Continue Reading on TheBrandUSA.com

"Calling all membership and partnership professionals! PACE (Partnership And Community Engagement) Forum will be in Kissimmee Florida in March of 2026. If you oversee membership/ partnerships for your destination - this event is for you! PACE is a peer lead forum that discusses trends and best practices in our industry. And our very own Josiah Brown will be the keynote speaker! RSVP & More Details

If you have any questions on this educational event, please reach out to me at gregl@visitrochester.com." - Greg LaDuca, 2025 PACE Conference Chair, 2026 PACE Programming Chair

After more than two decades and over 120 Travel & Adventure Shows, one fact remains unchanged — face-to-face always beats digital. You can pour money into clicks, impressions, or boosted posts. But nothing replaces the power of a personal conversation with a traveler...

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New York's Erie Canal was again featured in a prominent national newspaper last week, this time The Washington Post. In an opinion piece titled The Erie Canal's 200th Anniversary Deserves a Toast...

Continue Reading on The Washington Post

The New York State Canal Corporation and the Erie Canalway National Heritage Corridor are offering competitive grant funding to support tourism, recreation, and events along the New York State Canal System including canal waterways and Canalway Trail...

Learn More & Apply - Apply through November 21, 2025

Invite New Yorkers to use their PTO exploring your destination this holiday season! Whether it’s shopping weekends, family visits, or snowy getaways, Advance Travel & Tourism and NYSTIA will help you reach travel-ready audiences across the state.

With data-driven targeting, digital display, video, and social campaigns, we’ll get your message in front of the right people. Campaigns run up to 60 days and must wrap by December 31, 2025—don’t miss this chance to boost winter visitation!

Learn More & Sign Up - Reserve by October 31, 2025

The NYSTIA February 2026 AARP Co-Op feature will appear in the AARP Mid-Atlantic Region (NY, PA, NJ) to target 2026 Spring and Summer travel intenders. The 2025 feature generated over 2,500 leads/requests for literature. 

The issue will offer some compelling benefits targeting age 50-59 'active & adventurous' audience, advertisers will receive matching space for advertorial content, and the issue will offer reader service lead generation, delivering thousands of contacts!

Learn More & Sign Up - Reserve by October 31, 2025

Visit Rochester is the official tourism promotion agency for Monroe County. Our mission is simple. We sell and market Greater Rochester as a preferred destination—for business and leisure travel—in order to grow and maximize visitor spending and to enhance the economy...

Learn More & Apply

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Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2026 Tourism Champion | Take Off, New York!