April 28, 2026

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Thank you for joining us in Utica for the

2026 New York State Tourism Conference!

Last week, we had the pleasure to welcome more than 300 tourism professionals to Utica for the 2026 New York State Tourism Conference. This year marked a new record for NYSTIA, as demand led us to close registration a full week early for the first time. The result: a full house, record attendance, and an energy that carried through every session, conversation, and event. 


To everyone who joined us in Utica, thank you! Your engagement, ideas, and enthusiasm are what make this conference so valuable year after year. We hope you brought home fresh ideas, new connections, and renewed momentum for the year ahead!


Behind the scenes, this conference is powered by a dedicated group of partners and volunteers. Thank you to our event committee, our hosts, and everyone who contributed to making the experience seamless and collaborative. This year’s program featured a wide range of perspectives and insights from across the industry, and to all of our partners, presenters, panelists, and session organizers: thank you for contributing to the event by sharing your insights, time and expertise.

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In This Newsletter:

Issue Feature:

- Thank You For Joining us in Utica at NYSTC26!

- Register & Book Your Room for Fall Summit in Corning

- Travel Show Recap


Advocacy:

- How Destinations Are Building the Case for Tourism


Industry News:

- New Member Introduction

- Registration for ESTO Now Open

- Silo City in Buffalo to Host Public FIFA 2026 Viewings

- Historic New Yorkers to be Inducted into Abolition Hall of Fame

- Museum Looks for New City to Call Home

- Share an Untold Story


Events:

- The Accessibility Opportunity

- MANY Annual Conference


Featured Co-Ops:

- Expedia Group Advertising 1:1 Match

- America Journal Fall 2026 Heritage Tourism

Register & Book Your Room for 2026 NYS Tourism Excellence Awards & Summit

Mark your calendars and get ready to join us in Corning! We look forward to welcoming you to the Radisson Hotel Corning for the 2026 New York State Tourism Excellence Summit on September 16-18.


Register & Book Your Room

Get ready for Corning! Watch their video 👆

Travel Show Recap: Our Canadian Neighbors Welcome Us At Travel Show In Ottawa

On Thursday evening at the 2026 New York State Tourism Conference in Utica, Nate Gresock packed up your Tourism Champions booth to drive to the Ottawa Outdoor + Adventure Travel Show at the Nepean Sportsplex in Ottawa, Canada..


Continue Reading

⚖️ Advocacy Matters to You

  • Thank you to our advocacy speakers (Josiah Brown, New York Sherpa and Berkeley Young, Young Strategies Inc.) at the 2026 NYS Tourism Conference! As mentioned in their Friday morning session, NYSTIA has a page on our website where destinations can share how they are building the case for tourism in their community. Check it out, and if you have soething you'd like to share with the industry, please contact us,

📣 Be a Tourism Advocate! Sign up to the NYSTIA Advocacy Action Center to receive alerts in our future advocacy efforts.

Industry News:

New Member Introduction: Briana Konecke at Rural Tourism Network (RTN)

Please welcome Briana Konecke, Founder of Rural Tourism Network (RTN), to the NYSTIA Community! Before founding RTN, Briana built an international career in tourism and education. She grew up in Wyoming, Pennsylvania, a small community where childhood consisted of spending most of her time outdoors and enjoying...


Meet Briana

Registration for ESTO 2026 Now Open

Registration and housing for ESTO 2026 are now open.

ESTO brings together the industry’s best destination marketers to share ideas and collaborate on bold next moves. And there is no better backdrop than the City of Brotherly Love, Philadelphia, where community and connection are at the heart of every experience.

Silo City in Buffalo to Host FIFA World Cup 2026 Public Viewings on Historic Grain Elevators, World Culture Events & Community Soccer Clinics This Summer

Governor Kathy Hochul announced that Buffalo’s Silo City will serve as a premier destination for the FIFA World Cup 2026™, projecting five select matches onto the towering facades of its historic grain elevators. Throughout the tournament—running from June 11 to July 19—the...


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Four Historic New Yorkers to Be Inducted into Abolition Hall of Fame

New York State Office of Parks, Recreation and Historic Preservation (OPRHP) announced that William Jay and John Jay II - descendants of American Patriot John Jay of New York - will be inducted into the National Abolition Hall of Fame and Museum...


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NYS 250th Initiative: Share Untold Stories from Your Destination!

The DEAI Committee has launched a special America 250 initiative, NY250: Untold Stories, dedicated to uncovering, preserving, and uplifting the diverse, often overlooked, and historically marginalized stories. The goal is to collect 250 untold stories, and we...


Contribute an untold story

Events & Webinars:

Submit an Event

The Accessibility Opportunity: Reach Travelers with Evolving Needs

Online | Miles Partnership & Wheel the World | April 30

Learn More

Museum Association of New York (MANY) Annual Conference

Event | MANY | May 7

Learn More

Marketing Opportunities:

Double Your Impact This Summer: Expedia Group Advertising 1:1 Match 

As travelers book closer to departure and domestic travel continues to lead, staying visible during key decision moments is critical for capturing summer demand. Powered by the world’s largest OTA, Expedia Group Advertising helps destinations reach and convert high-intent travelers using exclusive first-party data, with ROI reporting tied directly to bookings.


Expedia Group Advertising is offering NYSTIA partners a 1:1 media match (up to $50K) on standalone targeted display campaigns—instantly doubling investment and expanding reach across travelers actively planning on Expedia Group brands. Match funding and premium inventory are allocated on a rolling basis. Contact Kirsten Asuncion for details. Learn More

America Journal October 2026 Travel Feature

Promote your destination, attractions and special heritage in the October 2026 AMERICA Journal feature section! As we prepare to commemorate America's 250th Anniversary, we have a special opportunity in the October 2026 edition to share New York State's amazing heritage. Participating destinations will be able to recommend / upload content - copy points and provide photography - for consideration by the America Journal editorial team.


Learn More & Sign Up

Job Postings

No new jobs have been posted this week, but you can view the open listing anytime on our website. Open Job Listings

Become a Member | Join the Partnership Community

Volunteer at a Travel Show | Be a Tourism Champion | Take Off, New York!

Donate to the Scholarship Auction

Thank you to our Partnership Community!

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.

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