December 2, 2025

Subscribe to this Newsletter

You're Invited! Two Free Upcoming Events:

Get ready to celebrate the season at the at the Annual NYSTIA Member Meeting & Virtual Holiday Party! Raise a glass with your favorite New York State beverage, connect with peers, and hear the latest updates from NYSTIA during the Member Meeting.

3:00 - 4:00 PM - NYSTIA Member meeting, brief agenda, speakers

4:00 - 4:45 PM - Door prizes, trivia, and festive fun!

Register for Free

The Office of Cultural Education is excited to invite you to the 2nd Annual Winter New York State 250 Commemoration Summit, February 11, 2026 at the New York State Museum's Huxley Theater from 9:30 AM to 11:30 AM. Join us for updates and presentations from a wide variety of state officials, cultural, history and tourism entities and executives. This will be the first commemoration to be streamed live for those who cannot attend in person!

Register for Free

Tomorrow:

Join us for our next Wednesday Webinar and get to know the impact of trail tourism! Erica Schneider of Park & Trails New York will provide an in-depth look at the Empire State Trail Town program, outlining how communities can leverage the trail and other outdoor assets to expand recreation access and create welcoming, trail-friendly destinations. The webinar will highlight practical strategies tourism professionals can use to strengthen bike-friendly infrastructure and encourage longer visitor stays.

Erica will be joined by and Morgan McClary, Communications & Tourism Director of Montgomery County, who will share a case study demonstrating how TPAs, DMOs, and local businesses can collaborate to enhance trail tourism. Register Now

November 26 Webinar Recap: For those of you who miss last week's Wednesday Webinar Advocacy Planning...But Explained Like It's the Macy's Thanksgiving Day Parade Josiah Brown, AKA the New York Sherpa, you can access the full recording and slide deck here.

• U.S. Travel: In new research, U.S. travel reports early indications of another record-setting holiday week of travel, a decrease in international arrivals, and a consistent desire for domestic travel. View all research.
• VISIT USA Act: The VISIT USA Act, introduced in Congress would restore critical funding to Brand USA—America’s destination marketing organization—as the nation prepares to host a decade of global events including the 2026 FIFA World Cup, America 250 and the 2028 Summer Olympics. Continue reading on ustravel.org

Did you know that you can find all recaps of NYSTIA Wednesday Webinars on our website? From AI-topics to destination strategies, immersive exploration to accessible recreation, check out every webinar's recap, slide deck and recording at your own pace.

All Recaps

The New York State Canal Corporation (NYSCC) announces this Request for Qualifications (RFQ) to identify qualified providers to develop & operate, and/or support, a variety of recreational adventures, available to people of all abilities, in a NYS Canal System location...

Continue Reading

Winter is one of the best times to slow down, look up, and discover New York’s spectacular #birdlife. From snowy owls along the coast to bald eagles soaring over frozen rivers, the season offers unforgettable moments if we give ourselves the time to enjoy them.

As you plan ahead for 2026, consider using a few of those hard-earned PTO days to explore a trail, join a birding walk, or simply listen to the quiet of a winter morning. Give yourself permission to pause. New York’s winter wonders are waiting.🦉🐦

#TakeOffNY #SammysSuitcase #UseYourPTO

Access the free Take Off, New York media kit

NYSTIA's DREAMSCAPES Content Marketing Initiative Co-Op will reach all subscribers of The Globe and Mail across Canada, as well as select subscribers (the highest desired income neighborhoods) of the Toronto Star!

This NYSTIA Co-Op offers a 50/50 advertising and article content marketing investment at less than 50% of what members would page for at normal rates! Reserve one month in advance of the closing date for an issue and DREAMSCAPES staff will write and design the editorial feature content for your 50/50 advertising and article feature. 

Learn More & Sign Up

Sign up and join 25+ NYSTIA destinations to increase visitors, revenue, and economic impact via traveler engagement and lead generation through the NYS 27/7/365 Virtual Consumer Travel Show' on www.TravelGuidesFree.com.

NYSTIA 2026 Co-Op Program starts at $960: Choose from a variety of packages for every budget and marketing goal.

The sign-up and campaign launch for the 2025/2026 special rate program continues through through April 30, 2026.

Learn More & Sign Up!

The Destination Engagement Manager plays a key role in connecting Oneida County Tourism (OCT) with our local partners, businesses, organizations, and residents. This position..Learn More & Apply

The Communications Marketing Manager drives Oneida County Tourism’s brand, marketing, and communications initiatives. This role leads creative campaigns and storytelling that...Learn More & Apply

Share your organization's job posting: Submit Here.

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2026 Tourism Champion | Take Off, New York!