June 30, 2026

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Tee Up to Benefit the Next Generation of

New York State Tourism Leaders!

Register for the Charlie Daley/Dave Thornton Golf Tournament

$125 per Individual or $450 per Foursome

Sign up for a fun-filled day on the course with your colleagues at the annual Charlie Daley and Dave Thornton Golf Tournament to benefit the Destinations of New York State Scholarship Fund! Whether you're a seasoned golfer or just want to have a fun time with friends, there is something for everyone. You'll also enjoy an array of refreshments, food, activities and opportunities to add to the fun like hole-in-one, raffles and more.

📅 Date: Wednesday, September 16

🕙 Duration: 10:00 AM - 4:30 PM

🏌 Tee Times: Staggered, 8 Minute intervals beginning at 10 AM to coordinate with your travel plans

⛳️ Location: Indian Hills Golf Club

All proceeds go directly to the Destinations of New York State Scholarship Fund, supporting the next generation of New York State hospitality, culinary and tourism students financially and through career-enhancing internships.

Tee Up for Tourism!

In This Newsletter:

NYSTIA News:

- Go Golfing for Tourism Students

- Driving Success with Data: Cayuga County Benefits by Embracing Its Authenticity

- CNYMBA Meeting Highlights

- Valerie Knoblauch "Yearn to Learn" Tourism Scholarship

Advocacy:

- Advocacy Masterclass

Industry News:

- Governor Hochul Details Plans to Celebrate America 250

- Tour Cayuga Announcecs New Logo

Events:

- State of the American Traveler - July 2026

- Akwesasne Juried Art Show

Marketing Initiatives:

- AARP October 2026 NYS Travel Feature

- American ROAD Magazine

Job Postings:

- Marketing & Engagement Specialist, Albany Capital Center

📊 Insights Driven by Data: Cayuga County Benefits From Embracing Its Authenticity

Article by Colton Sears

In a world often defined by visionless economic development that causes many destinations to become far too similar, Cayuga County is proving that emphasizing what makes a place different is the most powerful tourism strategy. On June 17, I attended...Continue Reading

Canal NY Marketing & Business Alliance (CNYMBA) Meeting Highlights History and Revitalization in Seneca Falls

Article by Emma Huhtala

On Friday, June 19th, I attended a Canal NY Marketing & Business Alliance community event at the Seneca Falls Museum and Tourism Center. I learned about Seneca Falls’ cultural significance and how it is using its history to drive community revitalization...Continue Reading

Valerie Knoblauch "Yearn to Learn" Tourism Scholarship

Finger Lakes Visitors Connection (FLVC), in partnership with NYSTIA, proudly announces the Valerie Knoblauch “Yearn to Learn” Scholarship. Created in recognition of Valerie Knoblauch’s nearly five decades of leadership in NY’s tourism industry, the scholarship reflects her lifelong belief in continuous learning, mentorship, and professional growth. About the Scholarship

⚖️ Advocacy Matters to You

All Advocacy

Advocacy Masterclass with the New York Sherpa

Join Josiah Brown, the New York Sherpa and President of Famous Destination Marketing on Wednesday, September 16th at the 2026 New York State Tourism Excellence Summit for an immersive professional development program designed to help you become a more effective advocate for your organization. Learn More & Register

📣 Be a Tourism Advocate! Sign up to the NYSTIA Advocacy Action Center to receive alerts in our future advocacy efforts.

Industry News:

All News

Governor Hochul Joins with Sail4th 250 and New York City, Navy and Coast Guard to Detail Plans to Celebrate 250

Governor Kathy Hochul helped announce major events in New York for the upcoming celebration of America’s 250th birthday. Governor Hochul appeared at the South Street Seaport Museum with Sail4th...

Tour Cayuga Announces New Logo

Earlier this year, Tour Cayuga embarked on a brand visual update to ensure cohesiveness between their digital and print marketing and to better reflect their organizational identity as Tour Cayuga in the Finger...

Events & Webinars:

All Events

The State of the American Traveler Survey Findings - July 2026

Online/Virtual | Future Partners | July 8

Learn More

Akwesasne Juried Art Show & Art Market

Event | Akwesasne Travel | July 17-18

Learn More

Marketing Opportunities:

All Co-Ops

Last Chance to Sign Up! Only 1/6 Page Remaining:

AARP Fall 2026 New York State Travel Feature

Audience segmentation, lead generation, and content marketing.

The NYSTIA October 2026 AARP Co-Op feature will appear in the AARP New England Region (CT, MA, ME, NH, RI and VT) to target fall and winter travel intenders. By participating, you'll receive matching space for advertorial content, doubling your destination visibility, increasing your visual impact and branding opportunity.

Learn More & Sign Up by this Friday, July 3

American Road Magazine: Leading Heritage Travelers to Discover Authentic America

AMERICAN ROAD is the ideal place to inspire road trip heritage-minded travelers to experience authentic, intriguing, nostalgic, and picturesque, off-the-beaten-path destinations. Sign up for special NYSTIA rates on various page sizes and multiple insertions per year.

Learn More & Sign Up

Job Postings

All Jobs

Marketing & Engagement Specialist, Albany Convention Center Authority

The Albany Convention Center Authority is seeking an individual to oversee its marketing, communications, and community relations efforts under the general supervision of the Executive Director in...

Learn More

Become a Member | Join the Partnership Community

Thank you to our Partnership Community!

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.