December 23, 2025

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Happy Holidays from NYSTIA!

Thank you to everyone who joined us last week at the Fourth Annual Virtual NYSTIA Member Meeting & Holiday Party!


The party wouldn't have been possible without the leadership and support of NYSTIA Board Chair Cassandra Harrington, who delivered comprehensive end-of-year recaps of NYSTIA initiatives, events, committees, and a look ahead to 2026; Ross Levi for providing thoughtful remarks on the holidays and the industry; Travel Alliance Partnership (HUGE thank you especially to Camille Zess and Nicole Mahoney) for hosting the virtual mixer; and a special thank-you to our friends and NYSTIA colleagues at Oneida County Tourism, Explore Steuben, the Corning Museum of Glass, This Is Cooperstown, Corporate Communications, the Holiday Inn Saratoga and KOS Saunas for generously donating fantastic door prizes, which included gift baskets and experiences throughout New York State.


During the holidays, we are especially filled with gratitude towards all of our members for being a part of the NYSTIA community. We wish you all a very merry holiday season full of warmth and cheer!


- The NYSTIA Team

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In This Newsletter:

Issue Feature:

- Happy Holidays from NYSTIA

- First Day Hikes

- Holiday Bonus at Destiny USA

- 250 Commemoration Summit


Advocacy:

- Destination Capitol HIll

- PTNY Releases 2026 Advocacy Priorities


Industry News:

- Governor Hochul Announces Ben Walsh as Director of NYS Canal Corporation

- Take the Pledge to Protect

- Take Off, NY Example Social Media Post


Events:

- First Day Hikes


Featured Co-Ops:

- ROVA: The Magazine for Epic Road Trips

- Steps to Success Program


Careers:

- Our Whole History Project Manager, NHT

Ring in the New Year with a First Day Hike

Celebrate the New Year with a new tradition enjoying New York's great outdoors with a First Day Hike. The New York State Office of Parks, Recreation and Historic Preservation (State Parks), the Department of Environmental Conservation (DEC), and the Canal Corporation invite New Yorkers to kick off 2026 by participating in one of the many hikes being held across the Empire State. The NYSTIA team will be out there - will you?


Learn More

Holiday Bonus Activation at Destiny USA

Over the past weekend, your Tourism Champions booth traveled to Destiny USA, one of the 10 largest malls in America, on December 19 and 20. We were joined in the booth by Kaytlynn Lynch from Madison County Tourism. Over the two days, we saw shoppers from all over stop by the booth, including a family from Malaysia looking for things...


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New York State 250 Commemoration Summit 2026

February 11, 2026 | New York State Museum's Huxley Theater

The Office of Cultural Education is excited to invite you to the 2nd Annual Winter New York State 250 Commemoration Summit! Join us for updates and presentations from a wide variety of state officials, cultural, history and tourism entities and executives. Propose a presentation from your organization! This will be the first 250 Commemoration Summit streamed live for those who cannot attend in person.


Register for live or remote attendance - Free

⚖️ Advocacy Matters to You

  • U.S. Travel has announced that Destination Capitol Hill will be held on April 14-15, 2026. "With major global events on the horizon including the 2026 FIFA World Cup, America250, the 2028 and 2034 Olympic and Paralympic Games, and the 2031 and 2033 Rugby World Cups, the world’s attention is turning to the United States..."
  • Parks & Trails New York has released their 2026 advocacy priorities, outlining key policy goals and funding requests to strengthen New York's parks, trails, and public lands for the new year.

Industry News:

Make a New Year's Resolution that Matters: Take the Pledge to Protect

Start the year by protecting New York’s lands and waters from invasive species! Everyday activities like boating, hiking, or gardening can spread non-native plants and animals that harm ecosystems. Take simple steps: clean gear, plant native species, use local firewood, and become a Protector! Join the Pledge to Protect, created by the St. Lawrence–Eastern Lake Ontario Partnership for Regional Invasive Species Management (SLELO PRISM), for tips, tools, and rewards.


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Take Off, New York Example Social Media Post

Holiday Season/New Year Special

It's the most wonderful time of the year, and as we welcome the holidays and New Year, give yourself something extra to look forward to in 2026: days off! 🎄❄️


While you enjoy the last few weeks of this year, take some time to start scheduling your future vacations and turn those well-earned PTO days into mini-adventures, stress-free moments, and memories that last long after the decorations come down! #TakeOffNY #SammysSuitcase #UseYourPTO


Suggested Graphic: Download the easy-to-use poster template, add your destination logo and photo with a winter theme, and share with your network!

Access the free Take Off, New York media kit

Events & Webinars:

First Day Hikes

Event | Statewide | January 1

Learn More

Featured Co-Ops:

ROVA - The Magazine for Epic Road Trips

ROVA is a travel lifestyle magazine focused on road vacations, outdoor adventure and activities and heritage tourism. Sign up for the April/May 2026 Program: "Celebrate America 250 Road Trips" destinations. This issue includes special ROVA content featuring:


  • America 250 Iconic Summer Road Trips from America's History
  • The Bird Call of the Wild
  • Boozy Trails (includes Hudson County)


Learn More & Sign Up

30% Off through EOD on 12/31 - Online International Inbound Travel Professional Development Program

This special program, developed in partnership between International Inbound Travel Association (IITA) and Alon Tourism Solutions, is designed to help destinations, suppliers, and tourism professionals better understand how to work with inbound tourism operators and how international travel trade relationships can grow their business.


Learn More & Sign Up - NYSTIA members secure 30% off on any purchases through December 31, 2025!

Job Postings

Our Whole History Project Manager, Natural Heritage Trust (NHT) and the NYS Office of Parks, Recreation and Historic Preservation

The Our Whole History Project Manager will provide overall project management for the Division of Historic Preservation (DHP) and agency-wide projects falling under the Our Whole History (OWH) initiative, specifically related to African American...Learn More & Apply

Share your organization's job posting: Submit Here.

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2026 Tourism Champion | Take Off, New York!

Thank you to our 2025 Partnership Community!

WHAT WE DO:

We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.

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