New Tourism Excellence Awards Category:
Creative for Tourism Marketing
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The new Creative for Tourism Marketing subcategory recognizes outstanding creative work within broader tourism marketing efforts, including integrated campaigns, commercials, videos, and promotional materials for online or television. Nominations should highlight the strategic thinking, concept development, and execution behind the work, demonstrating originality and alignment with campaign objectives.
All Award Categories | Nominate Now
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March 11| 9:15-9:45 AM | Free | Register Now
Presenting Sojern's 2026 State of Destination Marketing Report
Measuring Economic Impact Ranks as DMO's Top Priority Amid AI Disruption
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Based on insights from more than 350 DMOs worldwide, Sojern's 2026 State of Destination Marketing Report points to a broader shift towards performance-led marketing. Presented by Nick Beaulieu, Sales Director at Sojern, this engaging webinar will take you through the insights gained from more than 250 DMOs worldwide, with findings explaining how accountability and measurability outcomes are becoming increasingly central to destination strategy. Register Now
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⚖️ Advocacy Matters to You |
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How Destinations are Building the Case for Tourism: Facing a potential 23% budget cut, Destination Marketing Corporation quickly mobilized community partners to demonstrate the true value of tourism. Leaders from cultural institutions, small businesses, healthcare, and hospitality submitted videos testifying how DMC’s work directly drives visitation, economic impact, and even workforce recruitment in Otsego County.
Check out the video 👉
| | | Two Minutes for Tourism Advocacy | The NYSTIA Advocacy Committee is gathering input on ways we can improve the Tourism It's Everybody's Business (TIEB) printable documents that generate from the Economic Impact by County function on our website. Share Your Thoughts. | | | New Member Introduction: Ayerim Maduro Lacle from HAMAK Hospitality Solutions Inc. | |
Please welcome Ayerim Maduro Lacle, Owner, CEO & President of HAMAK Hospitality Solutions Inc., to the NYSTIA community! A boutique tourism consulting and destination services firm based in New York's Hudson Valley, HAMAK Hospitality leads the Hudson Valley...
Meet Ayerim
| | | Lake George CVB Reports Record Year-End Performance and Growing Shoulder Season Demand | |
The Lake George Regional Convention & Visitors Bureau (LGRCVB), the group-business marketing arm of Warren County and the Lake George Area, announced its 2025 year-end results, showcasing strong performance in sales, digital engagement...
Continue Reading
| | | Exploring New York's Canals | |
In case you missed it, the Erie Canalway National Heritage Corridor's webinar Exploring New York’s Canals by Boat, Bike, or Paddle held on February 28, you can view the session on YouTube or download the slide deck to find all the great information and resources shared.
Watch Now
| | | NYS 250th Initiative: Share Untold Stories from Your Destination! | |
The DEAI Committee has launched a special America 250 initiative, NY250: Untold Stories, dedicated to uncovering, preserving, and uplifting the diverse, often overlooked, and historically marginalized stories. The goal is to collect 250 untold stories, and we...
Contribute an untold story
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Sojern's 2026 State of Destination Marketing Report
Webinar | Sojern | March 11
Learn More
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If ChatGPT Doesn't Know You Exist, Do You?
Webinar | Orange 142 | March 11
Learn More
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State of the American Traveler Survey Findings - March 2026
Webinar | Future Partners | March 11
Learn More
| | Rove Destination Insights Co-Op Program: Driving Success with Data | |
Join the Rove Destination Insights Co-Op program and gain access to industry-leading tourism data affordable rates. This initiative is designed to enhance data and analytics capabilities for all NYSTIA members, maximizing the effectiveness and efficiency of tourism marketing and destination development efforts.
Packages are tailored to the needs of each region or county and priced accordingly. Pick and choose the data you need that provides corresponding insights that aligns with your destination objectives and budget! Learn More & Sign Up!
| | | AARP October 2026 NYS Travel Feature | |
The NYSTIA October 2026 AARP Co-Op feature will appear in the AARP New England Region (CT, MA, ME, NH, RI and VT) to target fall and winter travel intenders, offering compelling benefits including:
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Targets AARP's age 50 to 59 "active & adventurous" audience, a prime audience for off-peak couples and family weekend outings.
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Advertisers will receive matching space for advertorial content, doubling your destination visibility
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This issue will offer reader service lead generation, which valuable consumer contacts
Learn More & Sign Up
| | | Thank you to our Partnership Community! | | | | |
WHAT WE DO:
We assist our members in advancing responsible, sustainable economic growth, local job creation, small business success and increased vitality in our destination communities by realizing the potential of New York State's tourism industry.
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