September 2, 2025

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2025 NYS Tourism Excellence Awards & Summit

Last Chance for Online Registration!

Still need to register and book your room for the 2025 NYS Tourism Excellence Awards and Summit? Don’t wait—online registration closes this Friday, September 5th. Register now.


Hotel rooms are filling up quickly, but limited capacity is still available at our host hotel, the Fort William Henry. To reserve your stay, simply call 800-234-0267 and ask for the “NYS Tourism Excellence Summit” discounted event rate (please note, this rate is not available online). Staying on-site ensures you’re at the heart of all the networking, learning, and celebration.


If you’ve already registered and secured your room, make sure to maximize your time in Lake George by signing up for one of our two free Immersion Tours on Wednesday afternoon! Or, join us for the 2025 DONYS Scholarship Fund Golf Tournament at the Sagamore Golf Club—a fun-filled day that supports the Destinations of New York State Scholarship Fund and welcomes golfers of all abilities. Learn more about our Wednesday activities below!

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In This Newsletter:

Issue Feature:

- Last Chance for Online Registration

- Wednesday Summit Activities & Events

- Recap: Another Great Year at the NYS Fair

- Fall Wednesday Webinars Are Back

- Book Your 1:1 Networking Sessions


Advocacy:

- Making Sense of U.S.-Canada Travel Disruption


Member News:

- 2025 World Canal Conference Comes

-Content Studio New York Wins National Award

- Reflections On The Canal


Events:

- 2025 NYS Tourism Excellence Summit

- State of the American Traveler September 25

- 2025 World Canals Conference


Featured Co-Ops:

- NEW: 2026 Travel & Adventure Shows

- AAA Northeast Travel Marketplace


Job Postings:

- Director of Visitor Services, Genesee Country Village & Museum

Arrive on Wednesday, September 10 for pre-Summit activities!

Destinations of NYS Scholarship Golf Tournament

Time: 10 AM – 6 PM

Location: Sagamore Golf Club


Share with your friends, family & network! You're invited to spend a day on the course with your tourism industry colleagues at the annual DONYS Scholarship Fund Golf Tournament featuring a beautiful Par 70 course, food and refreshments, fun activities, and staggered tee times. Details/Register Now

Immersion Tours: Two Terrific Options

Free! Each with limited capacity to 25 individuals

Immersion Tour #1: 

America's Cleanest Lake 

Boat leaves the dock at 2 PM 

All aboard the Lake George Association Floating Classroom, where you'll hop on a cruise around the lake to measure water clarity, catch zooplankton, and gain hands-on insight into what it takes to keep Lake George clear and clean. Details/Register Now

Immersion Tour #2:

Tourism in Our Towns

Bus leaves the hotel at 1 PM 

Tour around the nearby town of Lake Luzerne, featuring a tour and cheese tasting at Nettle Meadow Farm & Artisan Cheese, a potential short railbike ride at Revolution Rail Co., and a guided tour of facilities at the Adirondack Folk School. Details/Register Now

Book Your 1:1 Networking Sessions

These 15-minute conversations are included in your registration and are a great way to explore new tools, ideas, and connections that can help you meet your organization’s goals in 2025 and beyond. You can sign up for up to eight (8) sessions. Act now to ensure that you are able to secure sessions with the solution providers you want to connect with.


Book Your Sessions

Recap: Another Great Year at the NYS Fair

We had another successful year at The Great New York State Fair as my 13-day “faircation” comes to a close! Thousands of guides were distributed, and we had countless meaningful conversations with fairgoers—helping them discover new destinations, plan future trips, and start their New York State travel stories. To ensure every...


Read the Full Recap

Fall Wednesday Webinar Schedule Now Available

Back by popular demand, NYSTIA is once again hosting a free, weekly virtual workshop series in an informal, "coffee and conversation format. All are welcome to join and send invitations to your friends and colleagues! Each webinar is recorded and archived for post-event access.


Read the Full Recap

NYS 250 Commemoration Summit:

Friday Luncheon Program Added to Agenda

Thanks to the generosity of our partners Brookfield Renewable and Saratoga County 250th Commission, we have expanded our Friday, September 12th NYS 250th Commemoration Summit program to include a meal. Thank you to our luncheon hosts:

Register Now - If you're registered for the 2025 NYS Tourism Excellence Summit, you are already registered for the 250 Commemoration Summit. There is no need to register twice.

⚖️ Advocacy Matters to You

🇨🇦 In their Monthly Research Snapshot, U.S. Travel notes the various trends emerging through the year and over the summer, covering summer air and road travel, dollar performance, international visits and more. View the report.

Industry News:

2025 World Canals Conference Comes to NYS

A world-class program that highlights some of the most exciting and innovative activities on the world’s waterways is set to take place Sept. 21-25 at the 2025 World Canals Conference (WCC 2025) in Buffalo. Registration is open for one-day or full conference attendance through Sept. 12.

Learn More

Content Studio New York Wins National Award

Content Studio New York, a magazine, media and marketing company, has received a prestigious national award for publishing the 20th Anniversary Edition of New York by Rail Magazine in the spring of 2024. For the 16th year in a row, Content Studio has taken home the...


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Reflections on the Canal

This September, celebrated Rochester painter Luvon Sheppard, owner of Joy Gallery, brings his newest plein air watercolors to Fairport with Reflections: The Light Within. The exhibition is hosted by Stony Point Art Studio, led by Jeannine Pelusio—an On the Canals...


Continue Reading

Events & Webinars:

NYS Tourism Excellence Awards & Summit

Event | Lake George, NY | September 10-12

Register Now

State of the American Traveler

Webinar | Future Partners | September 10

Register Now

2025 World Canals Conference

Event | Buffalo, NY | September 21-25

Register Now

Featured Co-Ops:

NEW: 2026 Travel and Adventure Shows

Showcase Your Destination to America's Most Active Travelers

Special NYSTIA Partnership Opportunity at the Travel & Adventure Shows


New York destinations, attractions, and tourism businesses now have an exclusive opportunity to exhibit at the nation’s premier consumer travel show series — the Travel & Adventure Shows — at a preferred NYSTIA rate.


Learn More & Sign Up

Northeast Travel Marketplace - January 21, 2026 at Gillette Stadium

Join the largest booking show in the Northeast!


  • 4,000 AAA Travelers
  • 70+ Travel Agents
  • Full Booking Center
  • Consumer Presentation


Sign Up Now - space is limited!

Job Postings

Director of Visitor Services, Genesee Country Village & Museum

The Director of Visitor Services, reporting to the VP of Marketing and Visitor Services, is responsible for managing activities that support and guide admissions and retail services, including (but not limited to) staff hiring, training, and scheduling. This role will work across our...


Learn More

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

Thank you to our 2025 Partnership Community!

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.


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