🗞️ NYSTIA News

⛳️ September 10th - Destinations of NYS Golf Tournament

🏆 September 11 - NYS Tourism Excellence Summit & Awards Ceremony

🇺🇸 September 12 - New York 250 Summit - included in your Awards & Summit

See next week's newsletter for registration and hotel links.

• On May 9, Governor Hochul signed the FY 2026 Budget. The budget includes $58.5 million for the State's tourism and advertising campaigns, an additional round of $15 million in competitive funding through the Market NY Program, and $3.4M for Tourism Promotion Matching Grants. These numbers are the same as in the 2024-2025 budget. View the Budget Briefing Book
• In response to declining Canadian visitation, your colleagues across New York are shifting their marketing focus toward domestic travelers. Learn more about the facts and figures affecting this changing landscape with the “Oh, Canada!” presentation from the NYS Tourism Conference—now available as a downloadable slide deck.

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Please welcome Ken Theroux, Strategic Partnerships Manager for AAA Northeast, to the NYSTIA Community! His role focuses on connecting destinations' partners with co-op marketing opportunities which include providing training for their advisors as well as executing tactics for consumer-facing campaigns to their membership base. AAA's relationship with NYSTIA began with NYSTIA's successful participation in AAA's Winter Travel Marketplace, hosted at Gillette Stadium.

Meet Kenneth

Michael Austin is the Director of Business Development for sperling. In this position Michael leads their tourism engagement strategy and collaborates directly with resorts, attractions, and DMOs. His role includes identifying growth opportunities, consulting on brand positioning, and ensuring seamless delivery of services—from custom booking sites to paid media campaigns...

Meet Michael

NYSTIA member Deborah Garry has been named one of the Top 100 Women to Know Across America by Know Magazine, a prestigious recognition celebrating influential female leaders driving change in business and community. The 100 Women to KNOW Across America Award honors influential and accomplished women who have demonstrated exceptional leadership and impact...

Continue Reading

Economic development leaders, workforce managers, and experts from across Upstate New York are set to converge at the inaugural NY Workforce Connect conference on June 10, 2025. The full-day event, held from 9:00 a.m. to 5:00 p.m. at the National Veterans Resource Center at Syracuse University, aims to foster professional..

Continue Reading

Conditions can change quickly and without warning when you're swimming, fishing, or boating—especially near dams.

Protect yourself with these tips from Brookfield Renewable.

With New York State's more than 440 breweries delivering $3.4 billion in annual economic impact, a $3 billion economic impact from sport fishing and state parks, historic sites, campgrounds and trails operated by the NYS seeing a record 88.3 million visits in 2024, ROVA provides a compelling opportunity to include your destination in these exciting road trip advertising sections.

August/September Section: 5th Annual Brewery + Fishing Destinations: ROVA's Annual Brewery Round-Up, Guide to Fishing

Learn More & Sign Up by June 2, 2025

As we prepare to commemorate America's 250th Anniversary, we have a special opportunity in the October 2025 edition to share New York State's amazing heritage - from our colonial roots to today! Deadline for Participation: June 27, 2025

Learn More & Sign Up

We are looking for a passionate and detail-oriented Tour Planner to join our team. This role involves creating unforgettable travel experiences and ensuring client satisfaction. If you thrive in a dynamic environment and love bringing travel dreams to life, this opportunity is for you!

Learn More

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.